Marketing Geospatial

What you’re doing wrong when it comes to thought leadership As a geospatial leader, you have a wealth of knowledge to share: Experiences, unique POVs, hard-earned insights… you name it. And you know that effective thought leadership content is the key to building and monetising your personal brand on LinkedIn. Yet most leaders struggle to create consistent high-quality content. In today’s episode, Daniel and Helena break down the 4 most common issues that get in the way of effective thought leadership. Topics include: * Why a lack of time is probably the least of your issues * How to create a thought-leadership content strategy * Why you need accountability and what that looks like * How to create a content dissemination process that works And more. Links: Thought leadership in a box: https://www.tales.co.nz/thought-leadership/ [https://www.tales.co.nz/thought-leadership/]

Marketing approaches we’ve STOPPED doing (and why) If you’ve been in business for a while, chances are you’ve tried out several different marketing approaches to see what works for your business. Thing is, what works changes drastically over time. In today’s episode, Daniel and Helena chat about marketing approaches they’ve STOPPED doing, and what they’re doing instead. Topics include: * How social media has changed and what has stopped working * Why unsubscribes on your email list can be a good thing * Different (effective) ways of doing content marketing * The current state and future role of SEO And more

Most geospatial websites don’t perform as well as they could (should!) Why? Because they haven’t been optimised for conversion. In today’s episode, Daniel and Helena break down the 6 most common website mistakes that stop your customers in their tracks and kill your conversions. Topics include: * What is your conversion rate, and how does it impact ROI? * How increasing your conversion rate helps you acquire more market share * The 6 most common conversion roadblocks (and how to fix them) And more!   Connect with the hosts! Daniel - MapScaping.com [https://mapscaping.com/] Helene - Tales.co.nz [https://www.tales.co.nz/]

Have you ever thought about hiring a freelancer to create content for you? Many brands do, with mixed results. Especially in the age of Chat GPT, outsourcing content can seem redundant. And - in many cases - it is. However, it can also be hugely beneficial to your business. In today’s episode, Daniel and Helena talk about when outsourcing content is a good idea, and what to look for in a freelancer to give you the best results. Topics include: * When does it make sense to engage a freelancer versus use AI * Understanding whether you need an order taker or a specialist (and how to tell the difference) * Where to find good people and how to quickly gauge if they are the right fit and more. Connect with the hosts! Daniel - MapScaping.com [https://mapscaping.com/] Helene - Tales.co.nz [https://www.tales.co.nz/]

The Ins and Outs of Influencer Marketing for the Geospatial World Although “influencer marketing” might make you think of cringey Instagram posts pushing B2C products, it can also be a lucrative marketing avenue for Geospatial products and services. In today’s episode, Daniel and Helena discuss what B2B influencer marketing looks like in the geospatial world based on Daniel’s own experience with the MapScaping podcast. Topics include: * Which business goals influencer marketing can be good for * How to choose the right channels and success metrics * How to find the right people to work with and what a good relationship looks like And more! Connect with the hosts! Daniel - MapScaping.com [https://mapscaping.com/] Helene - Tales.co.nz [https://www.tales.co.nz/]