McKinsey on Building Products

In this episode of McKinsey on Building Products, host Rikki Singh and Paul Yacoubian, founder and CEO of Copy.ai, discuss how an AI-native company leverages product-led growth. They explore how to build a product-led growth funnel from scratch, variations in PLG approaches by target customer segments, and the evolution from product-led growth to product-led sales. See www.mckinsey.com/privacy-policy [https://www.mckinsey.com/privacy-policy] for privacy information

In this episode of McKinsey on Building Products, host Rikki Singh and Robert Chatwani, President of Growth at Docusign, discuss how to drive sustainable revenue growth and brand love through product-led sales. They explore the importance of creating value for customers before capturing it, delivering a great end-to-end customer journey, and aligning teams to pursue shared outcomes through data. See www.mckinsey.com/privacy-policy [https://www.mckinsey.com/privacy-policy] for privacy information

In this episode of McKinsey on Building Products, host Rikki Singh and Varun Parmar, General Manager at Adobe and former CPO at Miro and Box, discuss how exceptional products drive growth. They explore the importance of reducing time to customer value, achieving cross-functional alignment, and embracing cultural shifts – key elements for advancing product-led sales, an evolution from product-led growth. See www.mckinsey.com/privacy-policy [https://www.mckinsey.com/privacy-policy] for privacy information

In this episode of McKinsey on Building Products, join Inbal Shani, Chief Product Officer at Twilio, and host Rikki Singh for an insightful discussion on maturing product leadership during the AI era. Together, they discuss the importance of adopting a cross-functional mindset, centering product development around customer value, and enabling change management. See www.mckinsey.com/privacy-policy [https://www.mckinsey.com/privacy-policy] for privacy information

In this episode of McKinsey on Building Products, join Trisha Price, Chief Product Officer at Pendo.io, and host Rikki Singh for an insightful discussion on leveraging data to inform product decisions. From gathering customer feedback to setting strategic and operational goals, this session provides a roadmap for innovation through measurement. See www.mckinsey.com/privacy-policy [https://www.mckinsey.com/privacy-policy] for privacy information