Out of Crisis

Podcast by Melissa Rosenthal and James McKinven

English

Business

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20 hours of audiobooks / month
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About Out of Crisis

A podcast breaking down the biggest PR crises in business history; what went wrong, what went right, and what should have been done differently. Hosted by a crisis communications specialist and the producer of Uncensored CMO.

All episodes

1 episodes

Tylenol: The Textbook Crisis Response

When you think crisis response, you think Tylenol. This example from 1982 showcases exactly what brands should do in a crisis. In the midst of a horrific murder case, J&J got ahead telling their story before the media told it for them, communicated quickly and came out stronger 12 months later. There's a reason this is taught in PR programs across the world. Hey - James here. Does anyone read these? Would you like to hear a joke...? Why did Tylenol cross the road? To get to brand safety, of course. You maniac. Sorry, I'll go now. Hope you enjoy the episode.

18 Dec 2025 - 19 min

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