Beyond Borders: The Human Side of Culturally Diverse Teams w/Bernard Asnong
What does it really take to lead across 77 nationalities, 7 countries, and 160 years of organisational history — and still keep your humanity intact?
In this episode of the 5th Discipline Podcast, Lindy Taylor sits down with Bernard Asnong: international speaker, moderator, Global HR Business Partner at TÜV SÜD, and author of Be Awesome, Be Global. Bernard's journey from barefoot beginnings in Zimbabwe and Zambia to corporate leadership in Madrid is not just a career story — it's a masterclass in cultural intelligence, adaptive leadership, and what it truly means to listen.
With over 30,000 employees across 77 nationalities at TÜV SÜD, Bernard has tested every leadership theory in the real world. What he shares in this conversation is hard-won, practical, and immediately applicable — whether you manage a team of 5 or 5,000.
WHAT YOU'LL LEARN IN THIS EPISODE
* The two formative experiences from Bernard's early life that shaped how he sees people and culture at work
* Why fun and humanity unlock diversity better than any formal policy or training programme
* How living across 7 countries redefined his understanding of great leadership (hint: it has nothing to do with being right)
* The crucial difference between being kind and being nice — and why confusing them is failing your team
* How to adapt your leadership style across cultures: practical advice on The Culture Map by Erin Meyer and DISC profiling
* Why one-off diversity and culture workshops rarely work, and what continuous cultural engagement actually looks like
* The warning signs of psychological safety breakdown that leaders must not ignore
* How to keep culture alive in remote and hybrid global teams after COVID changed everything
* Cross-border team building strategies that work without flying everyone to the same city
* Bernard's personal mental wellness rituals: gym discipline, vinyl records, mentorship, and a nightly self-gratitude practice
* The one Swahili word — sikiliza — that Bernard says is the most important daily habit for any leader who wants to grow their cultural intelligence
* How active listening can shift unconscious bias and transform relationships over time
EPISODE CHAPTERS
00:00 — Introduction and welcome
00:51 — Be Awesome, Be Global: Bernard's book and journey from Zimbabwe to Madrid
03:02 — Barefoot to global: the pig farm and Dilly's Thriller moment
07:42 — Living in 7 countries: what great leadership really means
09:03 — Kind vs nice: why tough feedback is the most generous thing a leader can give
10:15 — The Culture Map, DISC, and adapting style across cultures
13:15 — Why one-off training fails: what continuous cultural engagement looks like
14:37 — Psychological safety and mental wellness: warning signs leaders must not miss
17:18 — Global citizens vs HQ vs regions: navigating matrix organisations
19:22 — Remote work and hybrid teams: keeping culture alive post-COVID
21:15 — Cross-border team building that actually works
23:17 — Bernard's personal wellness rituals for global HR leaders
27:18 — Sikiliza: the one daily habit that grows cultural intelligence
28:50 — Active listening, unconscious bias, and transforming relationships
ABOUT BERNARD ASNONG
Bernard Asnong is an international speaker, moderator, trainer, and Global HR Business Partner at TÜV SÜD — a 160-year-old global testing, inspection, and certification company with over 30,000 employees across 77 nationalities. Having lived and worked in seven countries across three continents, Bernard brings a uniquely lived perspective to cross-cultural leadership and people strategy. He is also the author of Be Awesome, Be Global, an honest and unpolished account of his journey from Zimbabwe to the global stage.
RESOURCES MENTIONED
* Be Awesome, Be Global by Bernard Asnong — available on Amazon
* The Culture Map by Erin Meyer — essential reading for leaders of globally distributed teams
* DISC Profiling — for understanding team dynamics, personalities, and leadership styles
CONNECT WITH BERNARD ASNONG
LinkedIn: Search "Bernard Asnong" on LinkedIn
Book: Search "Be Awesome Be Global Bernard Asnong" on Amazon
CONNECT WITH TÜVSÜD
Website: https://www.tuvsud.com [https://www.tuvsud.com/]
LinkedIn: Search TÜV SÜD on LinkedIn
CONNECT WITH YOUR HOST — LINDY TAYLOR
LinkedIn: linkedin.com/in/lindy-taylor-renewable-energy-sustainability-5th-discipline
Website: https://the5thdiscipline.com [https://the5thdiscipline.com/]
ABOUT THE 5TH DISCIPLINE PODCAST
The 5th Discipline Podcast explores everything to do with people, culture, and systems in the climate change and sustainability space. Hosted by Lindy Taylor, each episode brings together global leaders, HR professionals, and change-makers to share the insights and strategies that build thriving, future-fit organisations.
Subscribe so you never miss an episode. And if this conversation resonated with you, leave us a review on Apple Podcasts — it helps more people find the show.
KEYWORDS
global leadership, cultural intelligence, cross-cultural management, diversity and inclusion, leadership development, psychological safety, mental wellness at work, remote team culture, hybrid teams, Be Awesome Be Global, Bernard Asnong, TÜV SÜD, The Culture Map, Erin Meyer, DISC assessment, active listening, unconscious bias, HR business partner, Africa business, climate sustainability leadership, international HR, matrix organisation, 5th Discipline podcast, Lindy Taylor