Cover image of show Pod On The Market

Pod On The Market

Podcast by The O'Connor Group

English

Business

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About Pod On The Market

Pod on the Market is a podcast on the market. Simple, right? We talk with marketing pros in Roanoke about the business climate in the region. We also discuss the strategies and tactics of marketing everyone needs to know. Whether you're a small retail store or a medium-sized business, you'll want to hear what works to reach your customers–and what's yesterday's news. Pod On The Market is a podcast and video recording studio in Downtown Roanoke, Virginia, right across from the Historic City Market Building.

All episodes

3 episodes

episode We Don't Just Tell Stories We Create Customers. artwork

We Don't Just Tell Stories We Create Customers.

Today, “storytelling” has become a cliché, even though it's critical in your marketing efforts. As with any tactic, stories must be backed by strategy. Raki Wright Clements, co-owner of Pod on the Market and The O’Connor Group, a digital marketing agency, talks with host Mark Ching about why telling your brand's story isn't enough. You must dial in who your audience is (because they become the main character) and shine a light on the why of your business (which is your theme). Listen in for more literary references and also insight into what makes content more successful. Mentioned in this episiode is Building a Story Brand by Donald Miller. Learn more about this book here: https://storybrand.com/building-a-storybrand-book-new [https://storybrand.com/building-a-storybrand-book-new/]

24 Mar 2026 - 24 min
episode Why Content is So Important in your Marketing artwork

Why Content is So Important in your Marketing

If business owners are passionate about what they do, content should come easy, right? Yes...and also no. Raki Wright Clements is co-owner of Pod on the Market and The O’Connor Group, a digital marketing agency. Raki knows how strong content drives traffic to your site, elevates your business in search rankings, and builds relationships between businesses and customers. And it's fun! Why wouldn't you want to talk about your business on a podcast, in a video, or on your company's news page? But for a content strategy to be successful, it should be...strategic! Creating content when the mood strikes or when you have time won't give you the best results. You need to be consistent, deliberate, and authentic. Raki and Mark Ching discuss how seeing your face and hearing your voice works wonders in an age of AI skepticism.

12 Mar 2026 - 33 min
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