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Scaling with AI

Podcast by Alex Bacon | AI strategy and automation

English

Business

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About Scaling with AI

Learn how to scale your business with AI. Scaling with AI is the business podcast that turns AI into revenue. Each week Alex Bacon interviews founders and leaders for real use cases across sales, marketing, product and operations. Learn AI strategy, generative AI, ChatGPT for business, workflow automation and large language models, with governance and data privacy built in. No hype, just proven tactics, tooling tips and clear next steps that deliver results and drive ROI. Listen before your competitor does. Think big. Act small. Scale fast.

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24 episodes

episode AI in Business Q&A: Where Should Leaders Start With AI Adoption? artwork

AI in Business Q&A: Where Should Leaders Start With AI Adoption?

AI in business is moving quickly, but most leaders are still wrestling with the same practical question: where do we actually start? In this solo Q&A episode of Scaling With AI, Alex Bacon from BrightKeel AI answers the common questions he is hearing from founders, operators and leadership teams trying to move from curiosity to confident AI adoption. He explains why successful artificial intelligence in business starts with leadership buy-in, clear use cases and a realistic view of your AI maturity, rather than jumping straight into agents or automation. Alex explores the AI maturity pyramid, the risks of shadow AI, the skills gap inside growing businesses, and why AI adoption should be treated as a change management challenge, not just another IT project. He also looks at how leaders can build trust, set guardrails and help teams start leveraging AI in business without creating confusion or fear. For anyone looking for a practical podcast about AI, business growth and responsible adoption, this episode is a grounded place to begin. Listen now.

14 May 2026 - 19 min
episode Alex Talks to The Scale-up Podcast: Growing Businesses and Starting New Ones artwork

Alex Talks to The Scale-up Podcast: Growing Businesses and Starting New Ones

What does it really take to grow a business, leave a senior role, and start again in the middle of the AI boom? In this episode of Scaling With AI, Alex Bacon shares an excerpt from his appearance on The Scale-up Podcast, covering his journey from helping to scale a business from £4 million to £38 million in revenue to launching BrightKeel AI. Alex talks honestly about growth, funding, culture, acquisitions and the pressure of working inside a fast-moving scale-up. He also explains why AI adoption should not be treated as another IT project, and why leaders need to own the strategy, guardrails and culture around using tools like ChatGPT, Claude and Microsoft Copilot. Expect practical thinking on AI in business, sales cycles, marketing strategy, tender responses, AI consultancy, and the gap between automation hype and real operational improvement. For founders, operators and senior leaders looking at artificial intelligence in business and wondering where to start, this is a grounded conversation worth hearing.

30 Apr 2026 - 45 min
episode Why AI Fails Without Process (And How to Fix It) artwork

Why AI Fails Without Process (And How to Fix It)

In this episode of the Scaling With AI podcast, Alex Bacon sits down with Emily Hatton, operations consultant and founder of AI in Agencies, to explore why AI adoption often fails to deliver and how to turn it into a genuine driver of business growth. While Emily’s work focuses heavily on marketing agencies, the lessons apply to any founder, operator, or small team trying to scale. This is a practical conversation about automation with AI, improving operations, and building a business that can grow without simply adding more people. They unpack why throwing tools like ChatGPT or Claude into your team rarely works, how unclear processes block AI scaling, and what it actually takes to create efficiency across a growing business. You will also hear how better process design can unlock small team scaling, reduce duplicated work, and create measurable impact on margins. If you are searching for an AI and business podcast that goes beyond hype into real execution, this episode is for you. Listen now to learn how to scale your business with AI in a way that actually works.

16 Apr 2026 - 37 min
episode Scaling Sales and Marketing with AI: Lessons from the Accounting Industry artwork

Scaling Sales and Marketing with AI: Lessons from the Accounting Industry

In this episode of Scaling With AI, Alex Bacon speaks with Emily Maxie, Chief Growth Officer at Firm 360, a supplier to the accounting industry, about what leveraging AI in business actually looks like when you are responsible for growth. Emily shares how her team is using AI in sales and marketing to drive real business growth, from saving over 750 hours of manual work to improving deal quality through better call prep and data. They explore how tools like Gong and Clay are reshaping sales execution, and why artificial intelligence marketing for small business is quickly becoming more accessible and more competitive. The conversation also brings a sharp lens on AI in accounting. Contrary to expectations, accounting firms are moving fast, driven by talent shortages and the need to do more with less. But with that comes real tension around governance, client data and the future of entry-level roles. This podcast about AI goes beyond tools to focus on mindset, measurement and leadership. If you are exploring artificial intelligence in business and want practical insight into what works, this episode is for you.

2 Apr 2026 - 36 min
episode The Best Bits: 10 Lessons from Leaders Scaling with AI artwork

The Best Bits: 10 Lessons from Leaders Scaling with AI

This episode is about what it really looks like when you start leveraging AI in business. In this special “Best Bits” episode of Scaling with AI, Alex Bacon, Founder of BrightKeel AI distils the most valuable lessons from the last 20 episodes, bringing together insights from founders, operators and leaders who are actively using artificial intelligence in business to drive real results. This is an AI and business podcast focused on what actually works, not what sounds good. You will learn how to approach AI with clarity, where most teams go wrong when implementing AI, and how to turn early experimentation into something that genuinely drives business growth with AI. From using your internal data as a competitive advantage to building the right workflows, culture and governance, this episode gives you a practical blueprint you can apply immediately. You will hear directly from leaders who have successfully implemented AI, sharing the patterns, mistakes and breakthroughs that don’t make it into polished case studies. If you are exploring artificial intelligence (AI) in business, whether in operations, sales or artificial intelligence marketing for small business, this episode will help you avoid common pitfalls and move faster with confidence. If you are looking for a podcast about AI that focuses on real-world use, this is a strong place to begin. Scaling with AI is an AI and business podcast for founders, operators and senior leaders who want to understand how to use artificial intelligence in business to drive real results. From AI strategy and workflows to artificial intelligence marketing for small business, each episode explores practical ways of leveraging AI in business for sustainable growth.

19 Mar 2026 - 38 min
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