How farmers are involved in the FIFA World Cup
https://serve.castfire.com/audio/8446732/8446732_2026-06-11-224332.64kmono.mp3 [https://serve.castfire.com/audio/8446732/8446732_2026-06-11-224332.64kmono.mp3]
Without agriculture, there’d be no FIFA World Cup games at SoFi Stadium in Los Angeles. The natural grass turf, installed just for the World Cup, is one example. Another example is in the stands. Thanks to farmers, a company called PlantSwitch [http://www.plantswitch.com] has replaced cups and lids and utensils made with petroleum with a plastic made only from byproducts of farming. The stuff that blows out the back of a combine during harvest? PlantSwitch uses that to create 100 percent compostable items for fans to use when they’re eating and drinking.
In the audio clip above, PlantSwitch CEO Dillon Baxter tells WGN’s Steve Alexander the company’s circular process starts at the farm and ends back at the farm. It takes those field leftovers and turns them into a bio-resin, which is then converted into cups, straws, cutlery, stirrers–all the items typically made with petroleum plastic. Once used, the products go back into compost, leaving zero waste and zero microplastics. Even if the user is a litterbug, the items naturally decompose where they land. Unlike other plastic alternatives that require industrial composting, PlantSwitch’s CompostZeroTM actually biodegrades in nature. And it will fully break down in a backyard compost bin. Baxter says performance of his products is better, too: no spoons or forks melting in hot food or snapping in two. And, for the eco-conscious user, no guilt because there are no microplastics going into the body or being left behind in composting.
PlantSwitch is attracting a lot of attention. It has raised 28 million dollars, including a recent $17 million Series A funding round, and is scaling up to be a major player in the sector. Baxter, himself, is getting a lot of attention, too. He was listed on Forbes 30 Under 30 CEO list. Co-founded with Maxime Blandin,PlantSwitch has partnered with clients such as Taylor Farms, Elon Musk’s Starlink, Live Nation, and, a mentioned above, SoFi Stadium.
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