Cover image of show The Business Playbook by Gundeep

The Business Playbook by Gundeep

Podcast by Gundeep Singh Grover

English

Business

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About The Business Playbook by Gundeep

The Business Playbook is a no-nonsense podcast where I sit down with industry leaders, uncovering the strategies, mindset shifts, and real-world playbooks that help entrepreneurs scale, lead, and win in business.

All episodes

7 episodes

episode Why You're Not Getting Traffic (And How to Fix It Fast) | Andrei Builov | Gundeep Singh Grover | TBP 30 artwork

Why You're Not Getting Traffic (And How to Fix It Fast) | Andrei Builov | Gundeep Singh Grover | TBP 30

Get a Free Website Audit https://forms.gle/mmz96cERxgsVHjAY8 [https://forms.gle/mmz96cERxgsVHjAY8] Get Free Consultancy https://tidycal.com/gundeep/20-minutes-discovery-call [https://tidycal.com/gundeep/20-minutes-discovery-call] New Guest Suggestion https://docs.google.com/forms/d/e/1FAIpQLSeiDthCJhwwlvc01B8h0d5mJilI02mbw3k6fLrVmDTOtQOb9g/viewform [https://docs.google.com/forms/d/e/1FAIpQLSeiDthCJhwwlvc01B8h0d5mJilI02mbw3k6fLrVmDTOtQOb9g/viewform] Episode Overview In this episode of The Business Playbook, I sit down with Andre Bulov, a 23-year SEO veteran specializing in iGaming and casino SEO. We break down the exact strategies top affiliates and operators use to dominate Google rankings in this competitive niche. What We Cover In This Episode - How to find low-hanging fruit keywords (positions 5-20) and push them to Page 1 - The EMD + expired domain 301 redirect strategy that got rankings in 24 hours - Why operators are sleeping on their own website's SEO potential - How to buy expired domains the right way (checklist + budget guide) - Server-side rendering issues killing your casino rankings (and how to fix it) - Brand protection SEO - why operators must act before affiliates do - AI content strategy for review websites without getting penalized Whether you are an affiliate, an operator, or an SEO agency looking to enter the iGaming space, this episode is packed with actionable, no-fluff strategies you won't find anywhere else. Chapters 00:00 - Introduction & Andre's Background 02:00 - Low Hanging Fruit Keyword Strategy 05:00 - Technical SEO for Casino Websites 09:00 - Offer Selection & Region Research 14:00 - EMD & Expired Domain Strategy 20:00 - Brand Hijack Case Study 26:00 - 301 Redirects vs hreflang + Canonical 31:00 - Expired Domain Buying Guide & Budget 40:00 - Trust Flow, Citation Flow & Domain Checklist 45:00 - AI Content for Review Websites 56:00 - Server Side Rendering & Google Bot Issues 1:02:00 - Duplicate Content & Brand Protection 1:11:00 - Most Profitable Casino Keywords Follow LinkedIn: linkedin.com/in/seo-restore [linkedin.com/in/seo-restore] Facebook: https://www.facebook.com/builov.andrei/ [https://www.facebook.com/builov.andrei/] Follow Gundeep Singh Grover Youtube - https://www.youtube.com/channel/UC1fiIK-kWY9-ZMvhilUlPWw [https://www.youtube.com/channel/UC1fiIK-kWY9-ZMvhilUlPWw] Facebook - https://www.facebook.com/gundeep.grover [https://www.facebook.com/gundeep.grover] Instagram - https://www.instagram.com/Gundeeep/ [https://www.instagram.com/Gundeeep/] LinkedIn - https://www.linkedin.com/in/gundeep-grover [https://www.linkedin.com/in/gundeep-grover] Gear I Use To Record The Podcast DJI Mic 2: https://amzn.to/42CnFxh [https://amzn.to/42CnFxh] DJI Osmo Pocket 3: https://amzn.to/3WIk9xA [https://amzn.to/3WIk9xA] Godox SL60IID 60W: https://amzn.to/42E6oEi [https://amzn.to/42E6oEi] Godox SB-GUE80 80cm: https://amzn.to/3Ek5VNb [https://amzn.to/3Ek5VNb] iPhone 15 Pro Max: https://amzn.to/3ElgzDp [https://amzn.to/3ElgzDp] #CasinoSEO #iGamingSEO #SEOStrategy #ExpiredDomains #AffiliateSEO #CasinoAffiliate #SEOTips #LinkBuilding #hreflang #PBN #iGaming #BusinessPlaybook #GundeepSinghGrover

16 Mar 2026 - 1 h 10 min
episode Never Discount Your Agency Services (Do THIS Instead) | TBP 29 | SEO Jesus | Gundeep Singh Grover artwork

Never Discount Your Agency Services (Do THIS Instead) | TBP 29 | SEO Jesus | Gundeep Singh Grover

Get a Free Website Audit https://forms.gle/mmz96cERxgsVHjAY8 [https://forms.gle/mmz96cERxgsVHjAY8] Get Free Consultancy https://tidycal.com/gundeep/20-minutes-discovery-call [https://tidycal.com/gundeep/20-minutes-discovery-call] New Guest Suggestion https://docs.google.com/forms/d/e/1FAIpQLSeiDthCJhwwlvc01B8h0d5mJilI02mbw3k6fLrVmDTOtQOb9g/viewform [https://docs.google.com/forms/d/e/1FAIpQLSeiDthCJhwwlvc01B8h0d5mJilI02mbw3k6fLrVmDTOtQOb9g/viewform] Episode OverviewIn this episode, Gundeep Singh Grover sits down with Stuart Vickers, widely known as "SEO Jesus," to discuss his journey from an affiliate marketer to running a successful agency. They cut through the noise surrounding AI and LLM search, highlighting why traditional SEO remains the ultimate revenue driver for local businesses. Stuart also breaks down his strategies for monetizing Reddit through user-generated content, explains why he charges a $1,799 minimum monthly retainer without locking clients into long-term contracts, and shares how proper delegation allows him to work just 7 hours a day while living the digital nomad lifestyle. Chapters0: 00 - 1:12 | SEO Jesus The Story Behind the Name 1:12 - 4:03 | Is AI Killing SEO? The Truth in 2026 4:03 - 8:21 | LLM & Reddit SEO Hype vs. Real Opportunity 8:21 - 15:55 | Reddit Strategy That Made $3K From One Post 15:55 - 21:40 | How to Get SEO Clients Using YouTube & Facebook Ads 21:40 - 26:04 | Why SEO Pros Share Secrets With Competitors 26:04 - 30:00 | Building a Business That Runs Without You 30:00 - 35:37 | Ideal Clients, Pricing & How to Say No Profitably 35:37 - 40:00 | Upsells, No Contracts & the Clickbomb Tripwire40:00 - 41:09 | What's Coming Next Follow Stewart Vickers (SEO Jesus) Youtube - https://www.youtube.com/@seojesus [https://www.youtube.com/@seojesus] LinkedIn - https://www.linkedin.com/in/stewart-vickers-6068a4b5/ [https://www.linkedin.com/in/stewart-vickers-6068a4b5/] Follow Gundeep Singh Grover Youtube - https://www.youtube.com/channel/UC1fiIK-kWY9-ZMvhilUlPWw [https://www.youtube.com/channel/UC1fiIK-kWY9-ZMvhilUlPWw] Facebook - https://www.facebook.com/gundeep.grover [https://www.facebook.com/gundeep.grover] Instagram - https://www.instagram.com/Gundeeep/ [https://www.instagram.com/Gundeeep/] Linkedin -https://www.linkedin.com/in/gundeep-grover [https://www.linkedin.com/in/gundeep-grover] Gear I Use To Record The Podcast DJI Mic 2: https://amzn.to/42CnFxh [https://amzn.to/42CnFxh] DJI Osmo Pocket 3: https://amzn.to/3WIk9xA [https://amzn.to/3WIk9xA] Godox SL60IID 60W: https://amzn.to/42E6oEi [https://amzn.to/42E6oEi] Godox SB-GUE80 80cm: https://amzn.to/3Ek5VNb [https://amzn.to/3Ek5VNb] iPhone 15 Pro Max: https://amzn.to/3ElgzDp [https://amzn.to/3ElgzDp] #SEO #DigitalMarketing #SEOJesus #StuartVickers #LinkBuilding #RedditSEO #AgencyGrowth #Podcast #GundeepSinghGrover #Entrepreneurship #AISEO SEO, Search Engine Optimization, Stuart Vickers, SEO Jesus, Link Building Agency, Reddit SEO, AI SEO, LLM Search, Digital Marketing Podcast, Gundeep Singh Grover, Agency Pricing, Upsell Strategy, Digital Nomad, SEO Trends, Client Retention, UGC, Passive Income

12 Mar 2026 - 42 min
episode Why Your Clients Leave After Month 3 (And How to Fix It Forever) | TBP 28 | Igor Buyseech artwork

Why Your Clients Leave After Month 3 (And How to Fix It Forever) | TBP 28 | Igor Buyseech

Get a Free Website Audithttps://forms.gle/mmz96cERxgsVHjAY8 [https://forms.gle/mmz96cERxgsVHjAY8] Get Free Consultancyhttps://tidycal.com/gundeep/20-minutes-discovery-call [https://tidycal.com/gundeep/20-minutes-discovery-call] New Guest Suggestionhttps://docs.google.com/forms/d/e/1FAIpQLSeiDthCJhwwlvc01B8h0d5mJilI02mbw3k6fLrVmDTOtQOb9g/viewform [https://docs.google.com/forms/d/e/1FAIpQLSeiDthCJhwwlvc01B8h0d5mJilI02mbw3k6fLrVmDTOtQOb9g/viewform] Episode Overview Are you tired of sending out templated SEO proposals that get ignored? Or maybe you're struggling to keep clients past month three because they aren't seeing actual ROI? In this episode, SEO veteran Igor Buyseech flips the script on how to sell and deliver SEO services. With over 17 years in the industry, Igor shares why focusing purely on a client's bottom line revenue and conversions is the ultimate retention strategy. You will discover his unique approach to acquiring high-value clients without ever being "salesy," including his genius tactic of targeting niches that are legally banned from running ads. Plus, Igor shares a hilarious case study involving three brothers and an incredibly underrated international SEO strategy that can explode organic traffic with minimal effort. If you want to level up your SEO agency, close bigger deals, and become an indispensable partner to your clients, this is a must-watch! Chapters 0:00 - 10:22 - The Reality of Client SEO: Deliverables vs. Real Results 10:22 - 18:19 - Mastering SEO Sales & Client Acquisition Without Pitching 18:19 - 28:50 - High-Ticket SEO Niches & Quick Technical SEO Wins 28:50 - 39:55 - Going Beyond SEO: Analytics, Conversions & Client Retention 39:55 - 50:36 - Agency Horror Stories & The Best International SEO Strategy 50:36 - 1:00:00 - Future SEO Predictions, Agency Tools & Book Recommendations Follow Igor BuyseechLinkedIn - https://www.linkedin.com/in/igor-buyseech/ [https://www.linkedin.com/in/igor-buyseech/] Follow Gundeep Singh GroverYoutube - https://www.youtube.com/channel/UC1fiIK-kWY9-ZMvhilUlPWw [https://www.youtube.com/channel/UC1fiIK-kWY9-ZMvhilUlPWw]Facebook - https://www.facebook.com/gundeep.grover [https://www.facebook.com/gundeep.grover]Instagram - https://www.instagram.com/Gundeeep/ [https://www.instagram.com/Gundeeep/]Linkedin - https://www.linkedin.com/in/gundeep-grover [https://www.linkedin.com/in/gundeep-grover] Gear I Use To Record The Podcast DJI Mic 2: https://amzn.to/42CnFxh [https://amzn.to/42CnFxh]DJI Osmo Pocket 3: https://amzn.to/3WIk9xA [https://amzn.to/3WIk9xA]Godox SL60IID 60W: https://amzn.to/42E6oEi [https://amzn.to/42E6oEi]Godox SB-GUE80 80cm: https://amzn.to/3Ek5VNb [https://amzn.to/3Ek5VNb]iPhone 15 Pro Max: https://amzn.to/3ElgzDp [https://amzn.to/3ElgzDp]

23 Feb 2026 - 1 h 0 min
episode From Job to 3 Companies (His Real Story) | TBP 27 | Jabez Reuben | Gundeep Singh Grover artwork

From Job to 3 Companies (His Real Story) | TBP 27 | Jabez Reuben | Gundeep Singh Grover

Get a Free Website Audit: https://forms.gle/mmz96cERxgsVHjAY8 [https://forms.gle/mmz96cERxgsVHjAY8] Get Free Consultancy: https://tidycal.com/gundeep/20-minutes-discovery-call [https://tidycal.com/gundeep/20-minutes-discovery-call] New Guest Suggestion: https://docs.google.com/forms/d/e/1FAIpQLSeiDthCJhwwlvc01B8h0d5mJilI02mbw3k6fLrVmDTOtQOb9g/viewform [https://docs.google.com/forms/d/e/1FAIpQLSeiDthCJhwwlvc01B8h0d5mJilI02mbw3k6fLrVmDTOtQOb9g/viewform] Episode Overview In this episode, I sit down with Jabez Reuben, the founder of The Blueprint, Link Valuator, and Kraken. Jabez shares his incredible journey from recovering from a bike accident in India to building multiple successful SEO ventures in Chiang Mai. We dive deep into how he leveraged hosting events to build his personal brand, the importance of "saving by saving time" through automation, and why SOPs are the backbone of any scalable agency. Jabez also reveals actionable, low-cost link building strategies including image outreach and Reddit tactics that you can start using today. Chapters: 0:00 - 8:47 - From Accident to Agency: Jabez’s Backstory 8:48 - 13:40 - Leveraging Events for Personal Branding & Networking 13:41 - 18:07 - Scaling Up: Hiring, Delegation, & SOPs 18:07 - 23:29 - Practical Automation: Don’t Reinvent the Wheel 23:30 - 27:24 - Founder Mindset: Hiring Experts vs. Learning Skills 27:25 - 31:56 - Low-Cost Link Building Strategies That Work 31:57 - 35:05 - The Reddit Strategy for Backlinks 35:06 - 38:10 - Rapid Fire & Closing Advice Follow Jabez Reuben LinkedIn: https://www.linkedin.com/in/jabezreuben/ [https://www.linkedin.com/in/jabezreuben/] Twitter: https://x.com/jabezreuben [https://x.com/jabezreuben] Follow Gundeep Singh Grover Youtube - https://www.youtube.com/channel/UC1fiIK-kWY9-ZMvhilUlPWw [https://www.youtube.com/channel/UC1fiIK-kWY9-ZMvhilUlPWw] Facebook - https://www.facebook.com/gundeep.grover [https://www.facebook.com/gundeep.grover] Instagram - https://www.instagram.com/Gundeeep/ [https://www.instagram.com/Gundeeep/] Linkedin - https://www.linkedin.com/in/gundeep-grover [https://www.linkedin.com/in/gundeep-grover] Gear I Use To Record The Podcast DJI Mic 2: https://amzn.to/42CnFxh [https://amzn.to/42CnFxh] DJI Osmo Pocket 3: https://amzn.to/3WIk9xA [https://amzn.to/3WIk9xA] Godox SL60IID 60W: https://amzn.to/42E6oEi [https://amzn.to/42E6oEi] Godox SB-GUE80 80cm: https://amzn.to/3Ek5VNb [https://amzn.to/3Ek5VNb] iPhone 15 Pro Max: https://amzn.to/3ElgzDp [https://amzn.to/3ElgzDp] #SEO #LinkBuilding #AgencyGrowth #DigitalMarketing #JabezReuben #Entrepreneurship #Automation #SOPs #BusinessGrowth #Podcast

9 Feb 2026 - 38 min
episode How PR Agencies Get Tier-1 Media Links | TBP 26 | Chris Panteli | Gundeep Singh Grover artwork

How PR Agencies Get Tier-1 Media Links | TBP 26 | Chris Panteli | Gundeep Singh Grover

Get a Free Website Audithttps://forms.gle/mmz96cERxgsVHjAY8 [https://forms.gle/mmz96cERxgsVHjAY8] Get Free Consultancyhttps://tidycal.com/gundeep/20-minutes-discovery-call [https://tidycal.com/gundeep/20-minutes-discovery-call] New Guest Suggestionhttps://docs.google.com/forms/d/e/1FAIpQLSeiDthCJhwwlvc01B8h0d5mJilI02mbw3k6fLrVmDTOtQOb9g/viewform [https://docs.google.com/forms/d/e/1FAIpQLSeiDthCJhwwlvc01B8h0d5mJilI02mbw3k6fLrVmDTOtQOb9g/viewform] Episode Overview Want to know how to get your brand featured in top-tier publications like Forbes and The New York Times? It’s not about luck it’s about having the right system. In this episode, Chris Panteli shares his incredible journey of building Linkifi, a six-figure Digital PR agency. He breaks down the exact "common sense" strategies he uses to land high-authority links that actually move the needle for SEO. Chris reveals why most people fail at HARO, the specific automation stack (using n8n) that powers his agency, and why buying "syndicated" press releases is a waste of money. If you want to build real authority and future-proof your brand against AI updates, this conversation is your blueprint. Chapters 0:00 – 4:18 | Intro & The "Common Sense" Strategy 4:18 – 8:34 | Why Most Digital PR Fails (And What Actually Works) 8:34 – 16:38 | The PR Machine: Automation, AI & Workflow 16:38 – 23:39 | Landing Tier-1 Links: Vetting, Pitching & Relationships 23:39 – 31:54 | PR Is the New SEO (And the Fastest Way Into LLMs) 31:54 – 34:32 | Building & Running a Focused Agency Follow Chris Panteli. LinkedIn: https://www.linkedin.com/in/chris-panteli/ [https://www.linkedin.com/in/chris-panteli/]X (Twitter): https://x.com/Linkifi_ [https://x.com/Linkifi_] Follow Gundeep Singh GroverYoutube - https://www.youtube.com/channel/UC1fiIK-kWY9-ZMvhilUlPWw [https://www.youtube.com/channel/UC1fiIK-kWY9-ZMvhilUlPWw]Facebook - https://www.facebook.com/gundeep.grover [https://www.facebook.com/gundeep.grover]Instagram - https://www.instagram.com/Gundeeep/ [https://www.instagram.com/Gundeeep/]Linkedin - https://www.linkedin.com/in/gundeep-grover [https://www.linkedin.com/in/gundeep-grover] Gear I Use To Record The Podcast DJI Mic 2: https://amzn.to/42CnFxh [https://amzn.to/42CnFxh]DJI Osmo Pocket 3: https://amzn.to/3WIk9xA [https://amzn.to/3WIk9xA]Godox SL60IID 60W: https://amzn.to/42E6oEi [https://amzn.to/42E6oEi]Godox SB-GUE80 80cm: https://amzn.to/3Ek5VNb [https://amzn.to/3Ek5VNb]iPhone 15 Pro Max: https://amzn.to/3ElgzDp [https://amzn.to/3ElgzDp]

26 Jan 2026 - 34 min
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