Cover image of show The Comm Dept Podcast

The Comm Dept Podcast

Podcast by Elevate Community & Conference

English

Business

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About The Comm Dept Podcast

Explore the dynamic world of marketing, communication, and creativity within private, independent schools with The Comm Dept. Podcast. Join us as we delve into the latest industry trends, tackle pressing issues, and uncover best practices. Immerse yourself in insightful conversations with professionals from schools nationwide, gaining diverse perspectives. Additionally, we connect with industry service providers to bring you valuable insights. Elevate your knowledge and community engagement through The Comm Dept. Podcast.Produced by Elevate Community and Conference for independent school communicators.

All episodes

6 episodes

episode Semester Recap and Look Ahead to 2026 artwork

Semester Recap and Look Ahead to 2026

In this episode of The Comm Dept Podcast, Phil Goodman of Brentwood Academy is joined by Libby Alvarez of Lipscomb Academy and Jennifer Crouch of Nashville Christian for an honest and encouraging conversation about the past semester in independent school marketing and communications. Together, they recap key wins, challenges, and lessons learned, and reflect on how their teams navigated a season full of change, opportunity, and growth. The conversation then turns toward the future, as Phil, Libby, and Jennifer share what they’re looking ahead to in 2026, emerging opportunities they’re watching, and practical ways communications teams can begin preparing now for the next chapter. They also offer a brief teaser for Elevate 2026, sharing why the conference continues to be a meaningful space for learning and community—and yes, registration is officially open.

9 Jan 2026 - 46 min
episode Growing Your Team & Tackling New Challenges with David Beall, Hebron Christian Academy artwork

Growing Your Team & Tackling New Challenges with David Beall, Hebron Christian Academy

In this episode, David Beall, Director of Communications and Marketing at Hebron Christian Academy, shares his experience of growing his team and tackling new challenges. He highlights the exciting initiatives at Hebron, including launching a special needs school facility and the major capital campaign to fund it. David also discusses the evolution of their marketing strategies, their commitment to storytelling through an upcoming inaugural school magazine, and how their Christ-centered approach impacts the students, families, and community. Whether you're interested in the inner workings of independent schools or passionate about education and marketing, this episode offers rich insights into a thriving Christian academy. Tune in to hear about the power of mission-driven leadership and how it can transform an entire school culture!

16 Oct 2024 - 30 min
episode A Conversation with Daniel Clarke, CEO of Ubiq artwork

A Conversation with Daniel Clarke, CEO of Ubiq

Previously, Daniel Clarke served as the CEO & Founder of School Website, which was successfully sold in December 2016, being acquired by Finalsite. Since then, Daniel has been actively involved in various advisory boards in a non-executive capacity and has invested in early-stage companies. He also serves as a mentor to several CEOs. In 2022, he founded Ubiq with the mission to challenge conventional approaches to school marketing and communication. Ubiq encourages innovative thinking while emphasizing the importance of data-driven technology and a focus on achieving superior outcomes. We are thankful for Ubiq's support of Elevate and their exclusive sponsorship at Elevate 2024 in Nashville. You can learn more about Ubiq at: https://www.ubiqeducation.com/ [https://www.ubiqeducation.com/]

7 Mar 2024 - 20 min
episode Achieving Brand Excellence with Santa Fe Christian Schools artwork

Achieving Brand Excellence with Santa Fe Christian Schools

In this conversation, Libby Alvarez and Dawn Saunders discuss various aspects of branding and team management. They share their experiences dealing with conflict and miscommunication, building and managing marketing teams, and finding and working with external partners. They also talk about maintaining a strong brand, navigating changes and pivoting, and involving students in marketing efforts. Throughout the conversation, they emphasize the importance of collaboration, communication, and flexibility in achieving marketing goals. The hosts discuss the value of real-time experiences for students and the importance of incorporating the student voice. They also highlight the wins at Santa Fe Christian, including a student-led podcast and a new admissions piece. The conversation then shifts to the positive experience at the Elevate conference, where communication and marketing professionals from schools nationwide come together to learn from each other. Takeaways * Effective communication and collaboration are essential for resolving conflicts and addressing miscommunication within a team. * Building a strong marketing team requires finding the right balance between internal and external resources. * Maintaining a strong brand involves consistent messaging and visual identity across all marketing channels. * Being open to change and willing to pivot when necessary is crucial for adapting to new circumstances and achieving marketing goals. * Involving students in marketing efforts can provide valuable insights and help create a sense of ownership and pride in the school's brand.

11 Feb 2024 - 28 min
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