The Company Show

Welcome friends, to episode 100 of https://pod.link/BusinessPodcastBlueprintThe Company Show [https://pod.link/BusinessPodcastBlueprint]. Well, technically we started as the Business Podcast Blueprints show — but it’s one RSS Feed, so it counts. 100 episodes is a pretty major accomplishment, and as we’ve approached this milestone, I’ve been reflecting on all of the different ways having a podcast has changed our business. So what has having a podcast really done for https://onestonecreative.net/One Stone Creative [https://onestonecreative.net/]? LOOKING BACK We started the show right around the time we developed the https://podcastingforbusiness.com/blueprints/Business Podcast Blueprints [https://podcastingforbusiness.com/blueprints/] — hence the original name, and to be completely honest, we did it because I ran out of excuses for why a podcast production agency didn’t have a show of their own. I was apprehensive, despite having solid strategy and a truly impeccable team behind me. I’m a behind-the-scenes person. I thrive outside of the spotlight, and being a podcast host was never one of my life’s ambitions. But as I tell people all time time, podcasting is awesome for introverts. Just how awesome is something I knew in theory before starting this show, but now, I know in practice. The Company Show has been a vehicle for so much. I’ve met amazing friends and had opportunities I couldn’t have imagined otherwise, and I’m very sure that without it, the Podcasting for Business Conference [http://pfbcon.com/] wouldn’t have existed. The first year’s lineup was composed almost entirely of podcast guests. It was also our testing ground — we’ve released different seasons in different formats to learn about what works, and so we could communicate with our clients more effectively about the reality of doing seasons, weekly, and bi-weekly releases. And now that we’re at episode 100, it’s time for another change. Several, actually. THE CHANGES We’re taking a hiatus from new episodes for a few months, to re-imagine the show, and decide how, and if we want it to continue, or if it has served its function and lived out its useful existence. Not every podcast is meant to last forever, and there’s something else going on that is going to make an impact on our decision about The Company Show. We’re starting something new — a new podcast with a brand spanking new RSS feed, which we’re going to be releasing early in the new year. It’s going to be called the https://podcastingforbusiness.com/Spotlightapp/Business Podcast Spotlight [https://podcastingforbusiness.com/Spotlightapp/] and will be a short weekly (or more!) show looking at the different ways different businesses are using podcasts as a channel for marketing and business development. These will be short, focused episodes examining strategy, audience, and outcomes for both existing and soon-to-be-released shows — and always with a focus on what can be improved even more. If you’re doing something interesting with a podcast or plan to in the future, I want to talk to you. Head over to PodcastingforBusiness.com/Spotlightapp [http://podcastingforbusiness.com/Spotlightapp] and tell me about your show. FINAL THOUGHTS I’m excited about this new project and what it might inspire for The Company Show! And I’m also grateful to the wonderful guests I’ve had here over the years. To my incredible team who has made every episode look and sound incredible and to you, listener, who has been the reason for it all. Thank you. As always, I’ve been your host, https://www.linkedin.com/in/doughertymegan/?originalSubdomain=caMegan Dougherty [https://www.linkedin.com/in/doughertymegan/?originalSubdomain=ca], and this show was produced by the Team at One Stone Creative. Wherever we see you next — here on The Company Show, in The Business Podcast Spotlight, or somewhere else, I look forward to it! Until then. PODCASTING FOR BUSINESS - THE BOOK In case you haven’t gotten it yet, my book https://www.amazon.com/dp/B0DC6ZZTK7?ref_=pe_93986420_775043100Podcasting for Business: How to Create a Show That Makes a Bottom Line Difference for Your Company [https://www.amazon.com/dp/B0DC6ZZTK7?ref_=pe_93986420_775043100], is available now! If you think your podcast should be a little bit more profitable (or a lot more profitable), I highly recommend that you check it out. There’s going to be some great information there for you. RESOURCES One Stone Creative | https://www.linkedin.com/in/doughertymegan/?originalSubdomain=caLinkedIn [https://www.linkedin.com/in/doughertymegan/?originalSubdomain=ca] | https://twitter.com/OneStoneCTwitter [https://twitter.com/OneStoneC] | https://www.facebook.com/OneStoneCreativeFacebook [https://www.facebook.com/OneStoneCreative] | https://www.instagram.com/oscpodcasting/Instagram [https://www.instagram.com/oscpodcasting/] * Order the book, https://podcastingforbusiness.com/bookPodcasting for Business [https://podcastingforbusiness.com/book] Learn about what other business podcasters are doing: * State of Business Podcasting Report 2024 [https://podcastingforbusiness.com/report]

You know what podcasts suck at? Conversions. You know what's amazing for conversions? Email. You know how to turn podcast listeners into people that you can email? A newsletter. A part of podcasting for your business is getting your listeners into a platform where they can click a link to take some action. Sometimes that means doing video. Sometimes it means an active social media presence, and sometimes it means building out your email list, and that's what we're talking about today. Jessica Lackey [https://jessicalackey.com/] is a strategy and operations advisor who blends business strategy, practical application, and a human-centric approach to creating sustainable business practices. She's joining me today to talk about whether or not your show needs a newsletter, what kind of content should go onto it, how to differentiate it from your podcast content, and how to see if it's all working. Listen to the episode or read the blog post here: https://podcastingforbusiness.com/99 Tune in to the full episode to learn about: * Integrating Thought Leadership in Newsletters for Podcast Promotion * Determining the Role of Newsletters in Your Podcast Strategy * When Podcasts and Newsletters Aren't Essential * The Right Way to Use Episodes in Newsletters * How to Drive Newsletter Subscribers to Your Show * Podcast Discovery Challenges and the Power of Cross-Promotion * Why Human Touch and Curated Content Matter The Podcasting for Business Conference is happening next week — get your ticket http://podcastingforbusiness.com/book/here [http://podcastingforbusiness.com/book/]! Read the full notes/blog post here: https://podcastingforbusiness.com/99 FINAL THOUGHTS I love Jessica’s focus on the human connection you’re making with listeners. Having a newsletter is just another way to connect with and engage the actual people listening to your show and that is the foundation for everything else. Next week is a special one — it’s the https://pfbcon.com/Podcasting for Business Conference [https://pfbcon.com/], and if you don’t have your ticket late in the immortal words of the doors, the time to hesitate is through. (If you can tell me what 90’s movie I’m referencing without googling it, I’ll give you a free ticket, email me at Megan@OneStoneCreative.net) Check out the lineup and the schedule at http://pfbcon.comPFBCon.com [http://pfbcon.com] and we’ll see you next week! PODCASTING FOR BUSINESS - THE BOOK In case you haven’t gotten it yet, my book https://www.amazon.com/dp/B0DC6ZZTK7?ref_=pe_93986420_775043100Podcasting for Business: How to Create a Show That Makes a Bottom Line Difference for Your Company [https://www.amazon.com/dp/B0DC6ZZTK7?ref_=pe_93986420_775043100], is available now! If you think your podcast should be a little bit more profitable (or a lot more profitable), I highly recommend that you check it out. There’s going to be some great information there for you. BE A GUEST ON THE COMPANY SHOW Do you have a podcast that's making a major difference in your business or know one that is? Fill out https://onestonecreative.net/contact/this contact form [https://onestonecreative.net/contact/] and let us know about it. We'd love to have you here for an episode like this one! NEED A PODCAST? As always, this is Megan Dougherty, and https://podcastingforbusiness.com/the-company-show/The Company Show [https://podcastingforbusiness.com/the-company-show/] was made possible by the team at https://onestonecreative.net/One Stone Creative. [https://onestonecreative.net/] If you know a business owner that you think should have a podcast, do us a favor and send them to http://podcastingforbusiness.compodcastingforbusiness.com [http://podcastingforbusiness.com]! KEY QUOTES “If you are using your podcast to grow your authority as a business owner and you just link to the guest being awesome — you've missed out on a whole opportunity to demonstrate why you are the expert that curated them.” - Jessica Lackey RESOURCES One Stone Creative | https://www.linkedin.com/in/doughertymegan/?originalSubdomain=caLinkedIn [https://www.linkedin.com/in/doughertymegan/?originalSubdomain=ca] | https://twitter.com/OneStoneCTwitter [https://twitter.com/OneStoneC] | https://www.facebook.com/OneStoneCreativeFacebook [https://www.facebook.com/OneStoneCreative] | https://www.instagram.com/oscpodcasting/Instagram [https://www.instagram.com/oscpodcasting/] * Order the book, https://podcastingforbusiness.com/bookPodcasting for Business [https://podcastingforbusiness.com/book] Learn about what other business podcasters are doing: * State of Business Podcasting Report 2024 [https://podcastingforbusiness.com/the-state-of-business-podcasting-report/] Jessice Lackey | https://www.jessicalackey.com/Website [https://www.jessicalackey.com/] | https://www.linkedin.com/in/jessica-lackey/LinkedIn [https://www.linkedin.com/in/jessica-lackey/] | https://twitter.com/jslackeyTwitter [https://twitter.com/jslackey] | https://www.youtube.com/@jessicalackeyYouTube [https://www.youtube.com/@jessicalackey] RELATED: * Maximizing the Value of Your Podcast Archive with Racheal Cook [https://podcastingforbusiness.com/maximizing-the-value-of-your-podcast-archive-with-racheal-cook/]

It’s my favorite time of year. I don’t mean Halloween, although I dearly love giving candy to small children dressed as cartoon characters — it’s time to share the results of the latest, and dare I say greatest Podcasting for Business Report [https://podcastingforbusiness.com/report]. This report, which we’ve been releasing since 2020 is a deep dive analysis into the top 100 business podcasts, where we evaluate each of the top 100 shows on over 60 different criteria to look at industry trends and establish baseline best practices for podcasting as a business owner. Today is all about that sweet, sweet data. It’s been an interesting year for business podcasting! We’ve seen big changes this year, in social media usage, sponsorships, and network participation — there are some great takeaways for you to apply to your own show. And the numbers are just nifty. I’ve pulled some of the most interesting takeaways to share with you here today. I strongly recommend that, if you haven’t already done so, you download a copy of the report here [https://podcastingforbusiness.com/report] to get the whole story! Listen to the episode or read the highlights here: https://podcastingforbusiness.com/98 The Podcasting for Business Conference is happening this November — learn more about it http://podcastingforbusiness.com/book/here [http://podcastingforbusiness.com/book/]! FINAL THOUGHTS I hope I’ve sufficiently whetted your appetite for more data! We look at how shows start and end, how they’re edited, how often podcast content is shared on social media, how common guests vs solo episodes are… I’m really just getting started. There are dozens of interesting data points for you to look at and consider as you make strategic decisions for your podcast — and we’ve got a companion video that shares the year-over-year comparison and our recommendations based on the trends. You can get the whole report and watch the companion video that gives a more detailed analysis and a year-over-year comparison https://podcastingforbusiness.com/reporthere [https://podcastingforbusiness.com/report]. If you have a community that would be interested in this type of data, reach out to me at Megan@OneStoneCreative.net to talk about getting a guest post or interview for your folks I’m always happy to talk about the data! THE PODCASTING FOR BUSINESS CONFERENCE 2024 You’ll also want to make sure you’re registered for this year’s https://pfbcon.com/Podcasting for Business Conference [https://pfbcon.com/]. It’s happening in about two weeks and We’ve got networking events, we’ve got expert presentations, we’ve got live Q and A with industry leaders — I’ll go so far as to say we’ve got everything you need to take your podcast to the next level in terms of profitability. Grab your ticket https://pfbcon.com/here [https://pfbcon.com/]. That’s all for this week! As always, I’ve been your host, Megan Dougherty, and the Company Show was produced by the whole team at One Stone Creative. If you found some value here today, the best way you can support the show is to share it with someone you think could use a whole lot of data about podcasting for business! PODCASTING FOR BUSINESS - THE BOOK In case you haven’t gotten it yet, my book https://www.amazon.com/dp/B0DC6ZZTK7?ref_=pe_93986420_775043100Podcasting for Business: How to Create a Show That Makes a Bottom Line Difference for Your Company [https://www.amazon.com/dp/B0DC6ZZTK7?ref_=pe_93986420_775043100], is available now! If you think your podcast should be a little bit more profitable (or a lot more profitable), I highly recommend that you check it out. There’s going to be some great information there for you. BE A GUEST ON THE COMPANY SHOW Do you have a podcast that's making a major difference in your business or know one that is? Fill out https://onestonecreative.net/contact/this contact form [https://onestonecreative.net/contact/] and let us know about it. We'd love to have you here for an episode like this one! NEED A PODCAST? As always, this is Megan Dougherty, and https://podcastingforbusiness.com/the-company-show/The Company Show [https://podcastingforbusiness.com/the-company-show/] was made possible by the team at https://onestonecreative.net/One Stone Creative. [https://onestonecreative.net/] If you know a business owner that you think should have a podcast, do us a favor and send them to http://podcastingforbusiness.compodcastingforbusiness.com [http://podcastingforbusiness.com]! RESOURCES One Stone Creative | https://www.linkedin.com/in/doughertymegan/?originalSubdomain=caLinkedIn [https://www.linkedin.com/in/doughertymegan/?originalSubdomain=ca] | https://twitter.com/OneStoneCTwitter [https://twitter.com/OneStoneC] | https://www.facebook.com/OneStoneCreativeFacebook [https://www.facebook.com/OneStoneCreative] | https://www.instagram.com/oscpodcasting/Instagram [https://www.instagram.com/oscpodcasting/] * Order the book, https://podcastingforbusiness.com/bookPodcasting for Business [https://podcastingforbusiness.com/book] Learn about what other business podcasters are doing: * State of Business Podcasting Report 2024 [https://podcastingforbusiness.com/report]

Let's talk about guest appearance pitches. You've received them and hopefully you've also sent them. There's a lot that goes into a guesting strategy research, crafting the pitch, being on the show itself, and encouraging the listeners of that show to connect with you. All of these things are changing all of the time. There are trends in guesting the same way there are trends in all other types of marketing. You need the best information to craft the best strategy for your business. My guest today is an expert in guest pitching — https://www.linkedin.com/in/fryjulie/Julie Fry [https://www.linkedin.com/in/fryjulie/] is the founder of https://yourexpertguest.com/Your Expert Guest [https://yourexpertguest.com/], a podcast booking agency for women making an impact who want to be heard by their ideal clients without spending hours on social media, which is something I absolutely understand. Julie has tons of great information for us, and I was especially fascinated to hear what is the most effective strategy in converting listeners to real connections these days. It is not the same as it used to be. Listen to the episode or read the blog post here: https://podcastingforbusiness.com/97 Tune in to the full episode to learn about: * How to Find the Right Shows to Guest On * Podcast Searching Tools * How to Go Through The Podcast Outreach Process * Should You Send Your Interview Questions in Advance? * Simplifying Calls to Action * The Post-Guesting Experience * Tracking Your Guesting Campaign * Repurposing The Shows You Guested On The Podcasting for Business Conference is happening this November — learn more about it http://podcastingforbusiness.com/book/here [http://podcastingforbusiness.com/book/]! Read the blog post here: https://podcastingforbusiness.com/97 THE STATE OF BUSINESS PODCASTING REPORT 2024 Next week is a really exciting week at https://onestonecreative.net/One Stone Creative [https://onestonecreative.net/]. We're going to be releasing the fifth annual State of Business Podcasting Report, and I can tell you now there have been some interesting changes in the trends and best practices for company podcasts this year. I cannot wait to share them with you! Get all of the details and https://podcastingforbusiness.com/the-state-of-business-podcasting-report/sign up here [https://podcastingforbusiness.com/the-state-of-business-podcasting-report/] to receive it as soon as it drops, Monday the 28th. Next week, I'm going to be sharing some selected results here on the show, so make sure you're subscribed to https://pod.link/BusinessPodcastBlueprintThe Company Show [https://pod.link/BusinessPodcastBlueprint] on your favorite podcast platform. PODCASTING FOR BUSINESS - THE BOOK In case you haven’t gotten it yet, my book https://www.amazon.com/dp/B0DC6ZZTK7?ref_=pe_93986420_775043100Podcasting for Business: How to Create a Show That Makes a Bottom Line Difference for Your Company [https://www.amazon.com/dp/B0DC6ZZTK7?ref_=pe_93986420_775043100], is available now! If you think your podcast should be a little bit more profitable (or a lot more profitable), I highly recommend that you check it out. There’s going to be some great information there for you. PODCASTING FOR BUSINESS CONFERENCE 2024 We've got over a dozen expert presentations, expert Q&A, panel discussions, workshops, and lots and lots of networking opportunities. It's happening from November 13th to 15th this year. Learn more about PFBCon https://pfbcon.com/here [https://pfbcon.com/]. BE A GUEST ON THE COMPANY SHOW Do you have a podcast that's making a major difference in your business or know one that is? Fill out https://onestonecreative.net/contact/this contact form [https://onestonecreative.net/contact/] and let us know about it. We'd love to have you here for an episode like this one! NEED A PODCAST? As always, this is Megan Dougherty, and https://podcastingforbusiness.com/the-company-show/The Company Show [https://podcastingforbusiness.com/the-company-show/] was made possible by the team at https://onestonecreative.net/One Stone Creative. [https://onestonecreative.net/] If you know a business owner that you think should have a podcast, do us a favor and send them to http://podcastingforbusiness.compodcastingforbusiness.com [http://podcastingforbusiness.com]! KEY QUOTES “A confused mind doesn't make any choices. Just giving one choice, you increase the likelihood that the listener will act on that choice.” - Julie Fry RESOURCES One Stone Creative | https://www.linkedin.com/in/doughertymegan/?originalSubdomain=caLinkedIn [https://www.linkedin.com/in/doughertymegan/?originalSubdomain=ca] | https://twitter.com/OneStoneCTwitter [https://twitter.com/OneStoneC] | https://www.facebook.com/OneStoneCreativeFacebook [https://www.facebook.com/OneStoneCreative] | https://www.instagram.com/oscpodcasting/Instagram [https://www.instagram.com/oscpodcasting/] * Order the book, https://podcastingforbusiness.com/bookPodcasting for Business [https://podcastingforbusiness.com/book] Learn about what other business podcasters are doing: * State of Business Podcasting Report 2023 [https://podcastingforbusiness.com/the-state-of-business-podcasting-report/] Julie Fry | https://yourexpertguest.com/Website [https://yourexpertguest.com/] | https://www.linkedin.com/in/fryjulie/LinkedIn [https://www.linkedin.com/in/fryjulie/] | https://www.facebook.com/yourexpertguest/Facebook [https://www.facebook.com/yourexpertguest/] | https://www.instagram.com/yourexpertguest/Instagram [https://www.instagram.com/yourexpertguest/] RELATED: * The Ultimate Guest Pitching System with Kris Ward [https://podcastingforbusiness.com/the-ultimate-guest-pitching-system-with-kris-ward/] * How to Pitch Yourself as a Guest [https://podcastingforbusiness.com/how-to-pitch-yourself-as-a-guest-with-angie-trueblood/]

As you know, the https://pfbcon.com/Podcasting for Business Conference [https://pfbcon.com/] is fast approaching. We're preparing the networking events and the presentations and the emails and the broom and all of the goodies and our many expert speakers are working on their presentations. And are there ever some good ones this year? It's going to be awesome. As part of our prep for the conference every year, we ask all of the speakers a few different questions so that we've got detailed and dare I say, definitive resources on key podcasting topics for you. This year, one of the questions we asked the experts was… What should a business owner think about before they start a podcast? See, a lot of the people who come to the Podcasting for Business Conference are coming because they haven't actually started their show yet, and they want to learn everything that they need to make sure that they make great investment and get a really good return on their podcast. Even if you already have a podcast, if you've been podcasting for years, you should listen anyway because getting back into that beginner's mindset of what you should think about and plan and consider before you start can help you make refinements to your show as it exists now. Here is what the experts think you should keep in mind before you start a podcast — listen to the episode or read the blog post here: https://podcastingforbusiness.com/96 The Podcasting for Business Conference is happening this November — learn more about it http://podcastingforbusiness.com/book/here [http://podcastingforbusiness.com/book/]! Watch the video version here: https://youtu.be/M0qCNQXIRd8 [https://youtu.be/M0qCNQXIRd8] FINAL THOUGHTS That is a whole lot of good advice. If you're in the planning stages or in the I've started, but I need to make changes stage, then you know what to do. Pick some advice, look at your show, review it, and start making changes. Of course, track everything that you do so you can validate what works and what doesn't. If you don't have your ticket to the https://pfbcon.com/Podcasting for Business Conference [https://pfbcon.com/] yet, you can get it here and you are not going to want to miss this one. As always, it's all virtual and all recorded, and the recordings are included in your https://pfbcon.com/attend-2024/ticket price [https://pfbcon.com/attend-2024/]. You're going to have access for an entire year, so don't stress out if you can't attend absolutely everything. We know you can't. You've got a job! PODCASTING FOR BUSINESS - THE BOOK In case you haven’t gotten it yet, my book https://www.amazon.com/dp/B0DC6ZZTK7?ref_=pe_93986420_775043100Podcasting for Business: How to Create a Show That Makes a Bottom Line Difference for Your Company [https://www.amazon.com/dp/B0DC6ZZTK7?ref_=pe_93986420_775043100], is available now! If you think your podcast should be a little bit more profitable (or a lot more profitable), I highly recommend that you check it out. There’s going to be some great information there for you. PODCASTING FOR BUSINESS CONFERENCE 2024 We've got over a dozen expert presentations, expert Q&A, panel discussions, workshops, and lots and lots of networking opportunities. It's happening from November 13th to 15th this year. Learn more about PFBCon https://pfbcon.com/here [https://pfbcon.com/]. BE A GUEST ON THE COMPANY SHOW Do you have a podcast that's making a major difference in your business or know one that is? Fill out https://onestonecreative.net/contact/this contact form [https://onestonecreative.net/contact/] and let us know about it. We'd love to have you here for an episode like this one! NEED A PODCAST? As always, this is Megan Dougherty, and https://podcastingforbusiness.com/the-company-show/The Company Show [https://podcastingforbusiness.com/the-company-show/] was made possible by the team at https://onestonecreative.net/One Stone Creative. [https://onestonecreative.net/] If you know a business owner that you think should have a podcast, do us a favor and send them to http://podcastingforbusiness.compodcastingforbusiness.com [http://podcastingforbusiness.com]! KEY QUOTES “Why am I doing this?” - Ana Xavier “What does success mean to you?” - Mary Chan RESOURCES One Stone Creative | https://www.linkedin.com/in/doughertymegan/?originalSubdomain=caLinkedIn [https://www.linkedin.com/in/doughertymegan/?originalSubdomain=ca] | https://twitter.com/OneStoneCTwitter [https://twitter.com/OneStoneC] | https://www.facebook.com/OneStoneCreativeFacebook [https://www.facebook.com/OneStoneCreative] | https://www.instagram.com/oscpodcasting/Instagram [https://www.instagram.com/oscpodcasting/] * Order the book, https://podcastingforbusiness.com/bookPodcasting for Business [https://podcastingforbusiness.com/book] Learn about what other business podcasters are doing: * State of Business Podcasting Report 2023 [https://podcastingforbusiness.com/the-state-of-business-podcasting-report/] Learn more about the speakers of PFBCon 2024 https://pfbcon.com/here [https://pfbcon.com/]. RELATED: * How to Measure the Impact of Your Podcast [https://podcastingforbusiness.com/how-to-measure-the-impact-of-your-podcast/]