The Entangled Health Podcast

Engineer the Conditions: What Beavers Teach Us About Building for the Ecosystem

Beavers are ecosystem engineers. Their dams create wetlands, improve water quality, support biodiversity, and benefit species they'll never meet. That's the argument for narrative infrastructure at its most expansive. In this episode, we talk about why a single story is not a strategy. Rather, a story bank and healthy narrative infrastructure create conditions for stories to do their work across time, across campaigns, across staff turnover. We make the case against siloing storytelling in the comms department, because beavers don't build as individuals, they build as a colony, and narrative strategy is organizational infrastructure that everyone maintains. We also talk about planning for winter, about building narrative reserves when things are flowing so you have what you need when they're not. And about repair: the dam breaks, you fix it.  IN THIS EPISODE Why a story bank is a dam and not a filing cabinet. The ripple effects of narrative infrastructure. The case for making storytelling everyone's work, not just comms. Why building from existing organizational assets beats importing frameworks from somewhere else. What beavers and disaster response have in common. -- 🔗 Stay Connected [https://madisonmurphybarney.com/entangled-health] Take the Quiz [https://form.jotform.com/Mmbarney/storytelling-quiz] → Discover where your organization most needs storytelling Let's connect on LinkedIn [https://www.linkedin.com/in/madison-murphy-barney/] Lean more about how we can work together at https://madisonmurphybarney.com/entangled-health [https://madisonmurphybarney.com/entangled-health] Reach out with questions and inquiries at mbarney@entangledhealth.com [mbarney@entangledhealth.com]

Reciprocity In Action: What the Three Sisters Teach Us About Real Partnership

Most organizational partnerships and coalition storytelling efforts fail because they're modeled on extraction, not reciprocity. The Three Sisters give us the antidote. The Three Sisters is a traditional Indigenous agricultural system developed primarily by the Haudenosaunee, at least 3,000 years old. Corn, beans, and squash planted together in the same mound. Corn grows tall and provides structure. Beans climb the corn and fix nitrogen in the soil that feeds everything. Squash spreads along the ground, protecting the soil and deterring pests. Together they're more space-efficient, drought-resistant, and nutritionally complete than any one crop alone. In this episode, we talk about what strengths-based collective leadership looks like when each partner contributes what they're built to contribute. We make the case for reciprocity in storytelling: the process of gathering stories should also build trust, surface strategy, and strengthen the community's own narrative capacity. And we talk about why sequence matters, because you can't plant everything at once and expect your garden to grow. IN THIS EPISODE Why different contributions beat identical efforts in coalition work. The difference between extractive storytelling and ethical storytelling that returns something to the soil. Why the Story Lab comes before the strategy and the listening comes before the design. How the same framework travels but always adapts to place. -- 🔗 Stay Connected [https://madisonmurphybarney.com/entangled-health] Take the Quiz [https://form.jotform.com/Mmbarney/storytelling-quiz] → Discover where your organization most needs storytelling Let's connect on LinkedIn [https://www.linkedin.com/in/madison-murphy-barney/] Lean more about how we can work together at https://madisonmurphybarney.com/entangled-health [https://madisonmurphybarney.com/entangled-health] Reach out with questions and inquiries at mbarney@entangledhealth.com [mbarney@entangledhealth.com]

Story Is Infrastructure: What Orb Weaver Spiders Teach Us About Building the Web

Circulation without infrastructure is just wandering. In this episode, we meet the orb weaver spider, referred to in many Indigenous traditions as Grandmother Spider, and explore what her web-building teaches us about narrative infrastructure. The orb weaver doesn't start with the pretty spiral. She starts with structural threads connecting far-off but key anchor points. Then she builds outward, thread by thread. She dismantles and rebuilds daily, because maintenance is not failure, it's the work. And she doesn't chase. She builds a system and then senses what it catches. We talk about the Nepal story from John Paul Lederach's work: after their civil war in 2006, community groups formed "spider groups" that traveled to each divided community, listening, eating together, and listening some more. They called it a practice of collective empathy. Thread by thread, they built a web of understanding before anyone was ready for the big gathering. This is the episode where we say the thing we're always saying: story is not fluff, it's infrastructure. And Grandmother Spider has 3,000 species to back it up. IN THIS EPISODE Why narrative strategy starts with anchor points, not campaigns. How story banks work like webs: you build the infrastructure and then the stories you need for moments you couldn't predict are already there. The case against the one-and-done storytelling project. What the Nepal spider groups teach us about building understanding before convening. And what doula wisdom has to do with sensing over chasing. -- 🔗 Stay Connected [https://madisonmurphybarney.com/entangled-health] Take the Quiz [https://form.jotform.com/Mmbarney/storytelling-quiz] → Discover where your organization most needs storytelling Let's connect on LinkedIn [https://www.linkedin.com/in/madison-murphy-barney/] Lean more about how we can work together at https://madisonmurphybarney.com/entangled-health [https://madisonmurphybarney.com/entangled-health] Reach out with questions and inquiries at mbarney@entangledhealth.com [mbarney@entangledhealth.com]

Circulate, Serve, Pollinate: What Bees Teach Us About Community-Driven Strategy

The most powerful coordination doesn't come from a single leader running the show. It comes from circulation, from service, from organisms doing their work and creating conditions for the whole ecosystem to thrive. In this episode, we kick off the Wild Lessons series by looking at what bees can teach organizations trying to build trust with communities, coordinate across coalitions, and move from extractive storytelling to something real. We dig into the "Paradox of Coordination" that entomologists named in the 1950s: how do whole collectives achieve common purpose without centralized control? We talk about John Paul Lederach's work on movements that fly like bees and thread like spiders. And we make the case that circulation, showing up where people actually are rather than convening them where it's convenient for you, is the foundation of community-driven strategy. If your organization defaults to the town hall, the survey, or the annual report scramble, this one's for you. IN THIS EPISODE Why bees circulate instead of convene, and what that means for how organizations engage communities. The difference between extracting and pollinating, and how the act of listening can also be the act of building. Why iteration beats events: the case for retainers, story banks, and sustained narrative infrastructure. What it looks like when different roles serve a shared ecosystem, and why coalition work depends on it. -- 🔗 Stay Connected [https://madisonmurphybarney.com/entangled-health] Take the Quiz [https://form.jotform.com/Mmbarney/storytelling-quiz] → Discover where your organization most needs storytelling Let's connect on LinkedIn [https://www.linkedin.com/in/madison-murphy-barney/] Lean more about how we can work together at https://madisonmurphybarney.com/entangled-health [https://madisonmurphybarney.com/entangled-health] Reach out with questions and inquiries at mbarney@entangledhealth.com [mbarney@entangledhealth.com]

The Pitfalls of Urgency (For Communities): When Speed Erodes Trust

In this episode, we shift the lens from organizations to communities. When institutions move quickly communities often experience something very different: * Listening fatigue * Extractive storytelling * Broken feedback loops * Policy and operational choices that don’t reflect their needs Story-driven strategy does not require slowness. In fact, it will make you faster, more efficient, and more impactful, just without the pitfalls of urgency. -- 🔗 Stay Connected [https://madisonmurphybarney.com/entangled-health] Take the Quiz [https://form.jotform.com/Mmbarney/storytelling-quiz] → Discover where your organization most needs storytelling Let's connect on LinkedIn [https://www.linkedin.com/in/madison-murphy-barney/] Lean more about how we can work together at https://madisonmurphybarney.com/entangled-health [https://madisonmurphybarney.com/entangled-health] Reach out with questions and inquiries at mbarney@entangledhealth.com [mbarney@entangledhealth.com]