The Firestarter Podcast

Leading in Life and Business With Faith Over Fear with Ryan Reichert and Lisa Sander

The moment we choose faith over fear in our calling, relationships, or business, everything starts to shift. In this episode of The Firestarter Podcast, Ryan Reichert, Best Selling Author and Professional Speaker, and Lisa Sander, Founder & CEO of Our Healer LLC, talk about what it really means to lead from faith, how alignment shows up in the smallest God-given moments, and why the things we fear most are often the exact doorways we need to walk through. They share the raw, real journey of building something meaningful after things fall apart. We talk about their FOCUS method, their shared podcast, and what it looks like to bet on yourself when the stakes feel impossibly high. What strikes me most about both Ryan and Lisa is that their faith is practical, daily, and deeply personal. Tune in to the full episode of Leading in Life and Business With Faith Over Fear with Ryan Reichert and Lisa Sander and let this one be the push you've been waiting for. HIGH-IMPACT GUEST QUOTE "Your greatest trials in life define who you're supposed to be. They literally awaken who your soul truly is. I call it the war of purpose: built to break." Ryan Reichert "Be true to who you are. Say what you need to say. If someone stops being there for you because of it, then it wasn't meant to be.” Lisa Sander ABOUT THE GUEST Ryan Reichert is a best selling author and professional speaker whose life story is a testament to turning breaking points into building points. A retired U.S. Army Lieutenant Colonel with 23 years of service — including airborne, ranger, and combat deployments — he went on to apply that same resilience in the Fortune 500 world before answering a deeper calling. Today, Ryan is co-founder of Our Protector Legendary Leadership Companies, where he provides coaching, keynotes, and leadership training rooted in faith and purpose. Ryan Reichert: Facebook: https://www.facebook.com/armyrt1978 [https://www.facebook.com/armyrt1978] Instagram: https://www.instagram.com/ryan.t.reichert [https://www.instagram.com/ryan.t.reichert] LinkedIn: https://www.linkedin.com/in/ryanreichert78/ [https://www.linkedin.com/in/ryanreichert78/] TikTok: https://www.tiktok.com/@armyrt1978 [https://www.tiktok.com/@armyrt1978] YouTube: https://www.youtube.com/@OurHealerOurProtector [https://www.youtube.com/@OurHealerOurProtector] Lisa Sander is a Founder & CEO of Our Healer LLC and Registered Nurse whose 16+ years in healthcare have given her a front-row seat to the power of resilience, healing, and the human spirit. As Founder and CEO of Our Healer LLC, she channels that experience into coaching others to break through fear and step boldly into their best selves. Her background in patient care and clinical leadership sharpened a rare combination of compassion and strategic thinking that she now brings to every stage, session, and conversation. Lisa Sander: Website: https://lisasander.com/ [https://lisasander.com/] Facebook: https://www.facebook.com/lisa.p.sander [https://www.facebook.com/lisa.p.sander] LinkedIn: https://www.linkedin.com/in/lisa-sander-80359725a/ [https://www.linkedin.com/in/lisa-sander-80359725a/] Our Healer, Our Protector Website: https://ourprotectordevelopment.com/ [https://ourprotectordevelopment.com/] Facebook: https://www.facebook.com/profile.php?id=61575993385269 [https://www.facebook.com/profile.php?id=61575993385269] ABOUT THE HOST Willa Kammerer is the founder of Firestarter and the host of The Firestarter Podcast, where she helps entrepreneurs and experts step into personal brand leadership with authority, clarity, and the strategy and systems to support it. With over 15 years of experience as an entrepreneur and brand strategist, she has scaled Firestarter into a multi–7-figure agency serving Ivy League institutions, global organizations, and impact-driven leaders. Willa’s work blends strategic storytelling, digital systems, and business design to help leaders command the room, influence with authenticity, and build businesses that match their caliber. Through Firestarter Funnels and Firestarter Brand Accelerator, she supports ambitious founders in stepping into next-level personal brand leadership — building magnetic brands backed by the infrastructure, visibility, and systems required for scaling and sustainable growth. Website: https://willakammerer.com/ [https://willakammerer.com/] https://go.firestarterix.com/ [https://go.firestarterix.com/] https://firestarterfunnels.com/ [https://firestarterfunnels.com/] https://firestarterpodcast.com/ [https://firestarterpodcast.com/] LI: https://www.linkedin.com/in/willakammerer/ [https://www.linkedin.com/in/willakammerer/] FB: https://www.facebook.com/willakammerer [https://www.facebook.com/willakammerer] IG: https://www.instagram.com/willakammerer/ [https://www.instagram.com/willakammerer/] https://www.instagram.com/firestarterix/ [https://www.instagram.com/firestarterix/] https://www.instagram.com/firestarterfunnels [https://www.instagram.com/firestarterfunnels]

How to Protect Your Brand Before Someone Else Does with Sarah Gilliland

Building a brand takes years. Losing the rights to it can happen in a single filing by someone who got there first. In this episode of The Firestarter Podcast, Sarah Gilliland, Founding Attorney at Rising Brand Legal, talks about everything entrepreneurs need to know about intellectual property and why waiting is the riskiest move you can make. Sarah breaks down what actually needs to be protected, how the filing process works, and why your filing date is everything. She also gets into the nuances of trademarking proprietary methods and processes, and what IP protection means for the long-term value and sellability of your brand. Stop waiting for someone else to file first. Watch the full episode of How to Protect Your Brand Before Someone Else Does with Sarah Gilliland and take the one step that protects everything you've built. HIGH-IMPACT GUEST QUOTE "Your filing date is your protection date. Once you file, the Kardashians cannot spend enough money to jump ahead of you in line." Sarah Gilliland ABOUT THE GUEST Sarah Gilliland is the founding attorney of Rising Brand Legal, where she helps entrepreneurs protect their brands before someone else does through smart trademarks, contracts, and legal strategy. With over 15 years as both an attorney and entrepreneur, she brings practical, founder-first insight to safeguarding growing portfolios of brands, products, and services. Sarah specializes in simplifying complex intellectual property protection into clear, actionable steps so business owners can secure what they’ve built and scale with confidence. Through her personalized approach, she empowers founders to focus on growth while their brand and legacy are fully protected. Rising Brand Legal: https://www.risingbrandlegal.com/ [https://www.risingbrandlegal.com/] Sarah on LinkedIn: https://www.linkedin.com/in/trademark-lawyer-sarahg/ [https://www.linkedin.com/in/trademark-lawyer-sarahg/] IG: https://www.instagram.com/sarahknowslegal?igsh=czVrNGdvZjV2ejlj [https://www.instagram.com/sarahknowslegal?igsh=czVrNGdvZjV2ejlj] TikTok: https://www.tiktok.com/@thelawyersarah [https://www.tiktok.com/@thelawyersarah] Threads: https://www.threads.com/@thelawyersarah [https://www.threads.com/@thelawyersarah] ABOUT THE HOST Willa Kammerer is the founder of Firestarter and the host of The Firestarter Podcast, where she helps entrepreneurs and experts step into personal brand leadership with authority, clarity, and the strategy and systems to support it. With over 15 years of experience as an entrepreneur and brand strategist, she has scaled Firestarter into a multi–7-figure agency serving Ivy League institutions, global organizations, and impact-driven leaders. Willa’s work blends strategic storytelling, digital systems, and business design to help leaders command the room, influence with authenticity, and build businesses that match their caliber. Through Firestarter Funnels and Firestarter Brand Accelerator, she supports ambitious founders in stepping into next-level personal brand leadership — building magnetic brands backed by the infrastructure, visibility, and systems required for scaling and sustainable growth. Website: https://willakammerer.com/ [https://willakammerer.com/] https://go.firestarterix.com/ [https://go.firestarterix.com/] https://firestarterfunnels.com/ [https://firestarterfunnels.com/] https://firestarterpodcast.com/ [https://firestarterpodcast.com/] LI: https://www.linkedin.com/in/willakammerer/ [https://www.linkedin.com/in/willakammerer/] FB: https://www.facebook.com/willakammerer [https://www.facebook.com/willakammerer] IG: https://www.instagram.com/willakammerer/ [https://www.instagram.com/willakammerer/] https://www.instagram.com/firestarterix/ [https://www.instagram.com/firestarterix/] https://www.instagram.com/firestarterfunnels [https://www.instagram.com/firestarterfunnels]

How to Retire in 10 Years or Less Using Real Estate (Even If You're a Busy Entrepreneur) with Ryan D. Lee

You're building a business, generating income, and still wondering why financial freedom feels out of reach. In this episode of The Firestarter Podcast, Ryan D. Lee, Financial Freedom Strategist, talks about the framework behind building real, lasting financial freedom as a busy entrepreneur and why real estate is the missing piece most high earners overlook. Ryan's approach is refreshingly straightforward which is to make money, keep money, invest for cash flow. He breaks down why your business is your greatest investment first, how to know when you're ready to build external income streams, and how his team has helped clients close over 5,000 single-family homes. You didn't build your business to stay stuck. Start building the exit strategy you actually deserve. Watch the full episode of How to Retire in 10 Years or Less Using Real Estate (Even If You're a Busy Entrepreneur) with Ryan D. Lee. HIGH-IMPACT GUEST QUOTE "Money's greatest ability is to give you more options with your time and more control over your life." Ryan D. Lee ABOUT THE GUEST Ryan D. Lee is a financial freedom strategist and founder of Wealth Outside Wall Street, where he helps entrepreneurs retire in 10 years or less using principle-based wealth strategies. After losing most of his retirement in 2008, Ryan rebuilt his financial future and successfully retired at age 34 by rejecting conventional financial systems. Today, he teaches business owners how to leverage real estate and alternative frameworks to create predictable, scalable wealth without sacrificing their time or focus. Through his work, Ryan empowers busy entrepreneurs to break free from traditional paths and build lasting financial independence on their own terms. Website: https://ryandlee.com/ [https://ryandlee.com/] Facebook: https://www.facebook.com/ryan.d.lee.50 [https://www.facebook.com/ryan.d.lee.50] LinkedIn: https://www.linkedin.com/in/ryan-d-lee-31838b304/ [https://www.linkedin.com/in/ryan-d-lee-31838b304/] Instagram: https://www.instagram.com/theryandlee/ [https://www.instagram.com/theryandlee/] TikTok: https://www.tiktok.com/@ryan_d_lee [https://www.tiktok.com/@ryan_d_lee] Wealth Outside Wallstreet Website: https://wealthoutsidewallstreet.com/ [https://wealthoutsidewallstreet.com/] Facebook: https://www.facebook.com/wealthoutsidewallstreet/ [https://www.facebook.com/wealthoutsidewallstreet/] YouTube: https://www.youtube.com/@WealthOutsideWallStreet [https://www.youtube.com/@WealthOutsideWallStreet] ABOUT THE HOST Willa Kammerer is the founder of Firestarter and the host of The Firestarter Podcast, where she helps entrepreneurs and experts step into personal brand leadership with authority, clarity, and the strategy and systems to support it. With over 15 years of experience as an entrepreneur and brand strategist, she has scaled Firestarter into a multi–7-figure agency serving Ivy League institutions, global organizations, and impact-driven leaders. Willa’s work blends strategic storytelling, digital systems, and business design to help leaders command the room, influence with authenticity, and build businesses that match their caliber. Through Firestarter Funnels and Firestarter Brand Accelerator, she supports ambitious founders in stepping into next-level personal brand leadership — building magnetic brands backed by the infrastructure, visibility, and systems required for scaling and sustainable growth. Website: https://willakammerer.com/ [https://willakammerer.com/] https://go.firestarterix.com/ [https://go.firestarterix.com/] https://firestarterfunnels.com/ [https://firestarterfunnels.com/] https://firestarterpodcast.com/ [https://firestarterpodcast.com/] LI: https://www.linkedin.com/in/willakammerer/ [https://www.linkedin.com/in/willakammerer/] FB: https://www.facebook.com/willakammerer [https://www.facebook.com/willakammerer] IG: https://www.instagram.com/willakammerer/ [https://www.instagram.com/willakammerer/] https://www.instagram.com/firestarterix/ [https://www.instagram.com/firestarterix/] https://www.instagram.com/firestarterfunnels [https://www.instagram.com/firestarterfunnels]

How to Scale Your Business With Aligned Execution with Olenka Cullinan

Most entrepreneurs don't hit a ceiling because they stopped dreaming big. They hit it because their operations never caught up with their ambition. In this episode of The Firestarter Podcast, Olenka Cullinan, Chief Sparkle Officer and CEO of iStartFirst, names what so many founders feel but can't articulate. Every hire, client, and next step still running through you is a bottleneck. She calls it the hero trap, and she's seen it cap seven-figure businesses just as fast as it caps six-figure ones. We talk about where to start when your business is still in wild-west mode, how to use a simple stoplight system to get decisions off your plate, and the hard conversation around the team. Systems aren't a constraint on your creativity. They're what create the white space to actually lead. If the freedom you built this for has started to feel like a cage, this is the episode that shows you the way out. Watch this episode of How to Scale Your Business With Aligned Execution with Olenka Cullinan. HIGH-IMPACT GUEST QUOTE "We start our business and carry everything. We have what I call the WIT — whatever it takes. But as you grow, the system has to align with that growth. - Olenka Cullinan ABOUT THE GUEST Olenka Cullinan is the Chief Sparkle Officer and CEO of iStartFirst, where she helps founders and CEOs scale their businesses through aligned execution, systems, and leadership structure. Having supported over 1,000 leaders—from fast-growing startups to Fortune 500 organizations—she specializes in transforming businesses that rely on the founder into companies that run with clarity, efficiency, and momentum. A two-time exited founder and globally recognized business strategist, Olenka is known for helping leaders shift from being the engine of their business to becoming the architect of it. LinkedIn: https://www.linkedin.com/in/olenka-cullinan-7872b657/ [https://www.linkedin.com/in/olenka-cullinan-7872b657/] Facebook: https://www.facebook.com/olenkacullinan/ [https://www.facebook.com/olenkacullinan/] Instagram: https://www.instagram.com/olenkacullinan/ [https://www.instagram.com/olenkacullinan/] istartfirst Website: https://istartfirst.com/ [https://istartfirst.com/] LinkedIn: https://www.linkedin.com/company/istartfirst-com/ [https://www.linkedin.com/company/istartfirst-com/] ABOUT THE HOST Willa Kammerer is the founder of Firestarter and the host of The Firestarter Podcast, where she helps entrepreneurs and experts step into personal brand leadership with authority, clarity, and the strategy and systems to support it. With over 15 years of experience as an entrepreneur and brand strategist, she has scaled Firestarter into a multi–7-figure agency serving Ivy League institutions, global organizations, and impact-driven leaders. Willa’s work blends strategic storytelling, digital systems, and business design to help leaders command the room, influence with authenticity, and build businesses that match their caliber. Through Firestarter Funnels and Firestarter Brand Accelerator, she supports ambitious founders in stepping into next-level personal brand leadership — building magnetic brands backed by the infrastructure, visibility, and systems required for scaling and sustainable growth. Website: https://willakammerer.com/ [https://willakammerer.com/] https://go.firestarterix.com/ [https://go.firestarterix.com/] https://firestarterfunnels.com/ [https://firestarterfunnels.com/] https://firestarterpodcast.com/ [https://firestarterpodcast.com/] LI: https://www.linkedin.com/in/willakammerer/ [https://www.linkedin.com/in/willakammerer/] FB: https://www.facebook.com/willakammerer [https://www.facebook.com/willakammerer] IG: https://www.instagram.com/willakammerer/ [https://www.instagram.com/willakammerer/] https://www.instagram.com/firestarterix/ [https://www.instagram.com/firestarterix/] https://www.instagram.com/firestarterfunnels [https://www.instagram.com/firestarterfunnels]

How She Built Unstoppable On-Camera Confidence

Confidence on camera is something you build through courage, repetition, and a willingness to show up before you feel ready. In this episode of The Firestarter Podcast, Tanya Memme, Award-Winning TV Host, Speaker, and Executive Communication & Public Personality Coach, talks about how she built unstoppable on-camera confidence. We break down what it really takes to show up powerfully on video and why confidence grows through action. Tanya shares her journey from a humiliating moment on stage to becoming a nationally recognized TV host, proving that confidence is earned through experience. From pageants to hundreds of auditions to hosting major shows, her story shows what consistency really looks like. Whether you’re speaking to a camera, a room, or a client, your ability to communicate clearly and connect emotionally is what builds trust and authority. Start building the skill that will amplify your voice, your message, and your impact. Watch this episode of How She Built Unstoppable On-Camera Confidence. HIGH-IMPACT GUEST QUOTE "Confidence on camera is really about practice, just turning on the camera and doing it." - Tanya Memme ABOUT THE GUEST Tanya Memme is an award-winning TV host, speaker, and founder of Mastering The Spotlight On-Camera Confidence Academy, where she helps leaders and entrepreneurs build personal brands that command attention and earn trust. With over two decades in television, including hosting nationally recognized shows, Tanya brings real-world media experience into her coaching—teaching clients how to communicate with clarity, authenticity, and presence under pressure. As a certified somatic life coach, she blends inner confidence with practical communication strategies to help individuals show up powerfully on stage, on camera, and across digital platforms. Website: https://tanyamemme.com/ [https://tanyamemme.com/] Facebook: https://www.facebook.com/tanya.memme.5 [https://www.facebook.com/tanya.memme.5] Instagram: https://www.instagram.com/tanyamemmeofficial/ [https://www.instagram.com/tanyamemmeofficial/] LinkedIn: https://www.linkedin.com/in/tanyamemme/ [https://www.linkedin.com/in/tanyamemme/] Pinterest: https://www.pinterest.com/tmemme28/ [https://www.pinterest.com/tmemme28/] X: https://x.com/tanya_memme [https://x.com/tanya_memme] YouTube: https://www.youtube.com/@TanyaMemmeOfficial [https://www.youtube.com/@TanyaMemmeOfficial] ABOUT THE HOST Willa Kammerer is the founder of Firestarter and the host of The Firestarter Podcast, where she helps entrepreneurs and experts step into personal brand leadership with authority, clarity, and the strategy and systems to support it. With over 15 years of experience as an entrepreneur and brand strategist, she has scaled Firestarter into a multi–7-figure agency serving Ivy League institutions, global organizations, and impact-driven leaders. Willa’s work blends strategic storytelling, digital systems, and business design to help leaders command the room, influence with authenticity, and build businesses that match their caliber. Through Firestarter Funnels and Firestarter Brand Accelerator, she supports ambitious founders in stepping into next-level personal brand leadership — building magnetic brands backed by the infrastructure, visibility, and systems required for scaling and sustainable growth. Website: https://willakammerer.com/ [https://willakammerer.com/] https://go.firestarterix.com/ [https://go.firestarterix.com/] https://firestarterfunnels.com/ [https://firestarterfunnels.com/] https://firestarterpodcast.com/ [https://firestarterpodcast.com/] LI: https://www.linkedin.com/in/willakammerer/ [https://www.linkedin.com/in/willakammerer/] FB: https://www.facebook.com/willakammerer [https://www.facebook.com/willakammerer] IG: https://www.instagram.com/willakammerer/ [https://www.instagram.com/willakammerer/] https://www.instagram.com/firestarterix/ [https://www.instagram.com/firestarterix/] https://www.instagram.com/firestarterfunnels [https://www.instagram.com/firestarterfunnels]