The Future of In-House Creative Leadership

Warren Marenco Chase is a senior global marketing communications executive with 25+ years experience running agency operations in all areas of creative, digital and media communications, and leading some of the world's most valuable brands, at the most awarded global agency networks - Media.Monks, BBDO, Proximity, OMD and Wunderman. Warren is a seasoned ‘in-houser’ having built and ran Verizon's in-house agency operation in New York where he came on board as Chief Operating Officer. Now Warren is the VP, Managing Director of Copper Giants In-House Agency for Liberty Mutual Insurance. Which he calls “an out-of-the-box in-house agency” and ‘one-of-a-kind,’ in-house agency who also do work for outside clients. --- In our 2024 report we outlined why I believe we are in the beginnings of a fourth wave of in-housing creativity. Download the report for FREE here: https://theinsideout.community/resources/the-future-of-in-house-creative-leadership/#resource-form

Tea Uglow is the ex-Google Creative Lab founder Peabody-winning, and Cannes Glass President. Tea founded Google Creative Labs in London in 2007 and later in Sydney in 2011. Tea is now co-founder of Dark Swan - a creative & strategic advisory agency focused on future trends and exploring cultural-digital interface. Tea has created award-winning UX, AI and AR projects with cultural organisations world-wide. She is happily autistic, queer, and and was even the co-author of the trans flag emoji in 2020. Her book Great LGBTQ Speeches was published in 2022. --- In our 2024 report we outlined why I believe we are in the beginnings of a fourth wave of in-housing creativity. Download the report for FREE here: https://theinsideout.community/resources/the-future-of-in-house-creative-leadership/#resource-form

Our annual Inside Out® Awards winners ceremony was held in Central London on Thursday 24th October 2024. As part of the event we held a panel discussion with four of our judges to discuss the themes that had emerged this year and the ingredients of an award winning in-house creative team. Joining Emma on the panel was: * Paul Collins, Global Brand Creative Director at Bang & Oulfsen * Zoë Wedderburn, Group Creative Director at Applegreen * Sabrina Godden-Tuma, Global Creative Director at Vodafone * James Verity, Creative Director at The Jamie Oliver Group Our awards open again in March 2025 - sign up for our 'Insider' newsletter via our website to keep updated. ⁠www.theinsideout.community ⁠ [https://theinsideout.community/subscribe/hub-membership/]

Marc Babin, the Creative Director at Anyline and a member of Inside Out®. Anyline are a technology and data collection company based in Austria. Anyline enables businesses to collect and interpret visual information with any mobile device. Whilst we have already spoken to many in-house creative leaders at big established brands, I wanted to bring on a guest who is showing the very different ways a leader can have business impact with creativity.  Over the past decade, Marc has become a leader in digital media and creative content - even creating the opportunity for additional revenue streams for the business, thanks to the freedom and opportunities he has created for himself at Anyline. Marc’s story is a great lesson in creative influence, persuasion, and the value that can come when you choose to simply ignore the rules of the game --- In our 2024 report we outlined why I believe we are in the beginnings of a fourth wave of in-housing creativity. Download the report for FREE here: https://theinsideout.community/resources/the-future-of-in-house-creative-leadership/#resource-form

Orlagh Marnane is Head of Creative Production at The Mix Dublin and a member of the Inside Out® Community, also joining Orlagh was Greg McLoughlin, the Creative Director so we could explore the magic making of creative duos (a theme we highlighted in our report.) Orlagh is Head of The Mix Dublin, the global in-house agency and production company for Irish Distillers Pernod Ricard. She has over 20 years international experience across Creative Media, Design & Production. She specialises in developing high performance teams and curating top talent to answer very specific needs for Business. She currently leads an ever-growing team of designers, photographers, film makers, editors and creatives, working on international campaigns across the entire Irish Distillers Whiskey portfolio. Orlagh joined The Mix Dublin with a wealth of agency & production experience, previously helping establish and build the creative production studio for Cannes Lion Grand Prix winning agency Rothco (now Droga5 Dublin). She also founded a UAE based video production company - Reel Snappy. Prior to that, she dabbled with a couple of startups; working in Ireland’s first dedicated Social Media agency & produced every form of content for online streaming platforms. She worked in Sports Television for the first 7 years of her career. Greg McLoughlin is the Creative Director of The Mix Dublin, the global in-house agency and production company for Irish Distillers Pernod Ricard. He’s now on a mission to help The Mix team create the very best work of their lives for iconic Irish Whiskey brands like - Jameson, Redbreast, Midleton Very Rare and many more. Greg started out as a copywriter, working for some of the big network ad agencies – TBWA, Leo Burnett and Oglivy, as well as a fistful of independent shops. He even briefly opened his own agency in partnership with a stuffed monkey toy (that didn’t go great). Over his career Greg managed to create an impressive body of work, working on many high-profile local and Global campaigns that went on to win more than his bodyweight in both national and international advertising awards. --- In our 2024 report we outlined why I believe we are in the beginnings of a fourth wave of in-housing creativity. Download the report for FREE here: https://theinsideout.community/resources/the-future-of-in-house-creative-leadership/#resource-form