The LifeLab

Jassem “J” Osseiran is an experienced entrepreneur and operational investor based in London. With a deep understanding of global finance gained through his Economics degree at the University of San Francisco, Jassem began his career as a tech venture builder with Rocket Internet in New York. He then shifted his focus to the Middle East and North Africa (MENA), managing media portfolios and founding startups tailored to the region. A sought-after advisor for high-growth brands and cutting-edge technology platforms, Jassem has orchestrated multiple successful exits, including a notable IPO on the London Stock Exchange. In 2020, he founded 611 Capital Investments, concentrating on investments, incubation, and market scalability across the EU, the Middle East, and Asia. Currently, Jassem is the founder and Chief Strategy Officer of PlaysOut Technologies, where he is spearheading the commercial framework for seamlessly integrating mini-games within super apps. This episode is brought to you by Bitsy Ventures. Bitsy Ventures connects unique founders with investors ready to bring new ideas to life.If you are an aspiring entrepreneur looking to build a business, Head to bitsyventures.com and submit an application to be matched with the right investor. www.bitsyventures.com

As a visionary leader, Erika has demonstrated a consistent ability to craft strategies that drive brand growth, cultivate authentic connections with consumers, and seize commercial opportunities. Currently, Erika serves as the Global Vice President and General Manager of adidas /// studio, orchestrating the end-to-end go-to-market strategy, PNL, and business model for adidas's initiatives in blockchain, web3, gaming, and virtual experiences. Her leadership spans product development, content creation, marketing, and communication strategies, ensuring cohesion across all facets of the brand's initiatives. Erika's career encompasses over 15 years of experience across industries including action sports, fintech, accelerated tech, fashion, gaming, and advertising, enabling her to cultivate iconic brands that resonate with diverse audiences. Previously, as the Global CMO of adidas originals, collaborations, and basketball, she led a global team of 90+, introducing 'The New Age of Originality,' a portfolio strategy that secured adidas's appeal to a new generation. Under her leadership, groundbreaking collaborations such as Gucci x adidas, Balenciaga x adidas, and the adidas originals collab with the Bored Ape Yacht Club, Gmoney, and Punks Comics emerged, solidifying her legacy in brand development. In addition to her corporate roles, Erika is a sought-after consultant, speaker, and advisor on topics at the intersection of culture, commerce, and emerging technologies. Her expertise provides valuable insights to organizations navigating these rapidly evolving fields. Erika's mission is to help businesses become a force of positive commercial + social change.

Eithne Treanor is a professional conference moderator and international communications consultant. Having worked as a business TV reporter, her expert knowledge covers energy, technology, security, infrastructure, and leadership. She is the founder and CEO of ETreanor Media, a successful communications training company based in Dubai, UAE. As a former international broadcast journalist, her TV reporting experience spans major television networks including ABC News, Sky News, BBC World, Bloomberg and CNBC.

Mohammad Al Duaij graduated from Leeds University Business School in 2002 with an accounting and finance joint honours degree. Mohammad started his career at the Kuwait Fund for Arab Economic Development as part of the Asian projects funding team. He followed this by joining Global Investment House as investment manager, forming and managing real estate funds around the world. In 2008, he became the CEO of a single family office, Alea Global, where his responsibilities include investment in real estate and private equity, investment advisory, commodities trading and business development. Mohammad has earned his experience by working in diversified projects and dealing with high level individuals around the world. In 2017, he won the ‘Man of the Year’ Award from the Business Worldwide Publication. The title was awarded due to the success of Mohammad’s global mediation work, bringing countries together through business.

Adam Ridgway, Founder & CEO, ONE MOTO Adam Ridgway is a sustainabilist, keynote speaker and focused entrepreneur. Adam specialises in sustainable product development, tech-driven vehicles and delivering the future of mobility to the everyday commuter and logistics sector. In 2018 he founded, ONE MOTO, a multi-award-winning electric vehicle manufacturer company focused on smart mobility which offers a fleet of vehicles such as electric motorcycles, bikes, scooters, delivery and grocery vans, catering to the last-mile industry, as well as urban commuters. ONE MOTO has operations in 10 countries including the UAE, UK and India and Adam has pledged to showcase ONE MOTO’s journey towards creating a more equitable and sustainable world. Adam moved to the UAE in 2008, where built a portfolio of start-up companies of four respected brands under The MEDIACUBED Group; with a collective of fantastic award-winning clients, a proud portfolio and a team that supported the vision of the businesses. He exited in 2019. Before moving to the UAE, he spent a decade in the media industry in Europe, in front and behind the camera for production companies including; BBC, Channel 4 and Tiger Aspect. With a love for story-showing and seeking out experiences, he’s a creative businessman with a mission to bring change.