The Marketing Scientists

Today's guest is Bill Macaitis, the former CMO of Slack and Zendesk. Here are three things that I think you'll enjoy learning about in this episode:  - A great debate on the role of marketing in B2B orgs. - Setting clear priorities with the V2MOM framework.  - How CEOs should hold their CMO or marketing leader accountable.

Today's guest is Ashley Haus. Ashley leads Lifecycle Marketing at Atlassian. Here are three things that I think you'll enjoy learning about in this episode:  - The art of storytelling and persuasive communication.  - How Ashley thinks about measuring the impact of her Lifecycle team's work - How Lifecycle is embedded in everything that Atlassian does.

Today's guest is Matt Henderson, Head of Growth Marketing at Sentry, a popular and high-growth developer tool. Here are three things that I think you'll enjoy learning about in this episode:  -Why Sentry killed all cookies on their website. -How Sentry was still able to grow the business through marketing without invading their audience's privacy.  -How Sentry measures the success of their marketing.

Today's guest is Rishabh, the CEO and Co-Founder of FERMÀT. He founded FERMÀT to help brands seamlessly integrate commerce into every piece of content, driving commerce distribution at the speed of content creation. He has worked with popular brands like True Classic, Nood, OpenStore, and Mind Body Green, achieving notable success, such as a 50% lift in ROAS. Before FERMÀT, Rishabh developed three new businesses at LiveRamp, gaining extensive knowledge in online advertising and measurement. He holds a PhD from MIT. Three things that I think you'll enjoy in this episode: 1. How all the privacy changes have changed the game for brands 2. The right and the wrong way to experiment in marketing 3. More discussion on brand and performance when it comes to measurement

Today's guest is Sahil Mansuri, the CEO of Bravado, the better way to hire sales talent. Sahil led sales teams since 2008 at companies like Meltwater, Glassdoor, before starting Bravado to change sales hiring for the better. Here are three really interesting conversations I had with Sahil today.  *  Are CMOs better positioned to be CROs? * What do sales leaders think about brand versus performance marketing?  * Is the ZIRP Era growth over?