Tracey McLennan - High Prey Drive Club

How a Yoga Teacher Turned Her Daily Habit Into $2,000 a Month

When people think about memberships, they often assume they need a huge content library, endless trainings and a busy community to keep members happy. What if that's not true? In this episode, Claire shares the story of Tonya, a yoga teacher in New Zealand who built a membership around something she was already doing every day. Instead of creating more work for herself, she simply invited people to join her daily yoga practice. The result? Around $2,000 a month in recurring income from a membership that's incredibly simple to run. You'll discover: • What a "do-along" membership is • Why people often pay for accountability, structure and consistency rather than more content • How Tonya turned an existing habit into recurring income • Why your membership doesn't need to be complicated to be valuable • How to design a membership around what you already enjoy doing If you've been putting off starting a membership because you think it will take too much time, content or effort, this episode might change the way you think about memberships altogether.

No Content Memberships: The Membership Model Nobody Talks About

One of the biggest reasons people put off starting a membership is because they think they'll have to create endless content every month. The good news? That's simply not true. In this episode, Claire shares the story of Anne, a horse-riding confidence coach in Canada who built a successful membership without creating courses, training videos or monthly content. Instead, she runs two simple Zoom calls each month where members can get support, share experiences and learn from one another. You'll discover: • What a "calls only" membership looks like • Why some audiences value access and support more than content • How Anne created recurring income without adding lots of extra work to her business • Why community and conversation can be more valuable than a content library • How a no-content membership can naturally build a valuable resource library over time If you've been thinking about starting a membership but keep getting stuck on the content creation side of things, this episode will show you a much simpler way to get started.

Why I'll never start from zero again

Episode 1: Why I'll never start from zero again  Every month, whatever you earned last month stops counting. This month you're starting again from scratch - finding the next client, the next sale, the next bit of income to keep things moving.  Most small business owners have been doing this for so long it just feels normal. It isn't normal. And it doesn't have to be.  In this first episode, Claire talks about what starting from zero every month actually costs you - not just financially, but mentally - and how recurring income through a membership changes that. She shares the story of how her marketing agency collapsed in 2010, how she rebuilt from scratch with a two-year-old at home, and the specific moment - £200 already in her account before she'd done a single thing that month - when she understood what had really changed.  She also covers:  * What your meaningful monthly number is and how to find it * The maths of how many members you actually need at different price points * Why most people think memberships are harder to start than they are * The Light Touch Method - the four principles behind everything she teaches If you've ever looked at your bank account on the first of the month and felt that familiar lurch - this episode is for you.   Download the free membership calculator here [https://claire.coach/membership_calculator] to work ou

Rhiannon Relfe - The Bakehouse Club Interview

This week on The Membership Podcast, Claire chats with Rhiannon Relfe from The Epsom Bakehouse about her membership, The Bakehouse Club. Rhiannon teaches people how to bake great bread at home and has built a thriving membership around live bread-making classes, a growing recipe library, and a friendly community of fellow bakers. What makes her membership particularly interesting is how simple it started and how she has kept it sustainable for more than five years.  In this episode, we discuss: *  How Rhiannon turned her in-person bread-making classes into an online membership during lockdown  *  Why she launched with a very simple offer rather than waiting for everything to be perfect  *  How she got her first members from her existing email list  *  The structure of The Bakehouse Club and what members receive each month  *  Why live classes create a strong sense of community  *  How she teaches bread-making online without complicated tech  *  The surprising benefits of pre-recording class tutorials rather than sharing live recordings  *  Building a membership around a hobby and shared interest  *  Creating recurring income from knowledge and expertise  *  Keeping members engaged with new themes, seasonal recipes, and breads from around the world  *  The role of community in long-term membership retention  *  Lessons learned from running a membership for over five years  *  Advice for anyone sitting on a membership idea and wondering whether to launch  Key Takeaways *  You don't need a huge amount of content to start a membership.  *  Existing customers are often your best first members.  *  Simple memberships can be incredibly effective.  *  Community doesn't have to mean a busy Facebook group.  *  Memberships can evolve naturally over time.  *  Live teaching can create stronger relationships than endless content libraries.  *  A membership can become a valuable recurring income stream while supporting a wider business ecosystem.  About Rhiannon Rhiannon is the founder of The Epsom Bakehouse, where she teaches people how to bake delicious bread at home through online classes, courses, and her membership, The Bakehouse Club. Having started as a home baker selling bread locally, she now helps bread enthusiasts build their skills and confidence through relaxed, friendly online teaching.  Links Mentioned * The Bakehouse Club [https://thebakehouseclub.com/membership/] * The Epsom Bakehouse Website [https://theepsombakehouse.co.uk/] * Instagram - The Epsom Bakehouse [https://www.instagram.com/theepsombakehouse/] * Facebook - The Epsom Bakehouse [https://www.facebook.com/TheEpsomBakehouse/?locale=en_GB] Connect with Claire For more membership and recurring income strategies, visit: * Recurring Income Academy [https://claire.coach/join_ria] * Claire Mitchell Coach [https://claire.coach/] If you enjoyed this episode, please subscribe, leave a review, and share it with a business owner who is thinking about starting a membership.

Tracey McLennan - High Prey Drive Club

This week on The Membership Podcast, Claire chats with Tracey McLennan about building a successful membership in a highly specialised niche. Tracey runs The High Prey Drive Club, helping dog owners whose dogs chase wildlife, disappear on walks, become fixated on scents, or seem impossible to trust off lead. What started as a personal struggle with her own dogs has grown into a thriving membership supporting dog owners around the world.  In this episode, we discuss: *  What "high prey drive" means and why so many dog owners struggle with it  *  How Tracey's own dogs led her into this specialist area of dog training  *  Leaving a career in IT and building an online dog training business  *  The research, qualifications and expertise behind her work  *  How she launched her membership with a simple free challenge  *  Why she chose an annual membership model rather than a monthly one  *  The difference between her standard and VIP membership tiers  *  Creating a membership community without relying heavily on Facebook groups  *  Building custom membership technology to better support members  *  The realities of pricing, discounting and attracting the right members  *  Why low prices don't always lead to better members or better results  *  The importance of ongoing support when helping people solve complex problems  *  How memberships can provide flexibility and freedom during difficult life events  *  The challenges and opportunities of running an evergreen membership  Key Takeaways *  The best memberships often solve a very specific problem.  *  You don't need a huge audience to build a successful membership.  *  Free challenges can be an effective way to introduce people to your membership.  *  Long-term support often delivers better results than short courses.  *  Pricing matters, not just for revenue but for attracting the right members.  *  Memberships can create flexibility and stability in both business and life.  *  Listening to member feedback helps your membership evolve and improve over time.  About Tracey Tracey McLennan is a dog trainer and behaviour specialist based in Scotland. She helps owners of high prey drive dogs enjoy more relaxed, successful walks and stronger relationships with their dogs. Drawing on years of study, practical experience, published research, and work with her own challenging dogs, Tracy has created a unique membership that combines expert guidance with ongoing support.  Links Mentioned * Best Dog Learning & Stuff Website [https://bestdoglearningandstuff.co.uk/] * Facebook - High Prey Drive Dogs [https://www.facebook.com/highpreydrivedogs] * Instagram - Train High Prey Drive Dogs [https://www.instagram.com/train_high_prey_drive_dogs/] * YouTube - High Pre Drive Dog Training [https://www.youtube.com/channel/UCbiPFBDiqKruHqdL8tbGCeA] What You'll Learn By listening to this episode you'll discover: *  How to build a membership around a very specific niche  *  Why annual memberships can work exceptionally well for transformational outcomes  *  The role of community and personalised support in member success  *  How Tracy uses technology to create a better member experience  *  Lessons learned from launching, pricing and growing a specialist membership  Connect with Claire For more membership and recurring income strategies, visit: * Recurring Income Academy [https://www.recurringincomeacademy.com] * Claire Mitchell Coach [https://claire.coach] If you enjoyed this episode, please subscribe, leave a review, and share it with a business owner who is thinking about creating a membership around their expertise.