The Next Play

Podcast by Ovvio Media

English

Business

Limited Offer

2 months for 19 kr.

Then 99 kr. / monthCancel anytime.

20 hours of audiobooks / month
Podcasts only on Podimo
All free podcasts

Get Started

About The Next Play

The Next Play by Ovvio is where global martech founders and GTM leaders get real about scaling beyond borders. No fluff, no feature lists — just sharp takes on what actually works when taking your tech to new markets. From use-case obsession to strategy over demos, we unpack the moves that drive real growth. If you’re thinking about LATAM, or just your next play — this is where it starts.

All episodes

2 episodes

Brazil: The Next MarTech Frontier

In this episode of The Next Play by Ovvio, we continue the conversation from our previous discussion on Product-Led vs. Value-Led Growth (PLG vs. VLG). We now zoom in on Brazil versus the US as a great international expansion target — especially for MarTech founders coming from EMEA. The episode compares market size, competition, cost of entry, and regional strategy, positioning Brazil as a high-potential, less saturated launchpad for value-driven growth. But is it for you?

4 Aug 2025 - 11 min

From PLG to VLG: MarTech's Strategic Reframe

Product-led growth (PLG) is powerful, but it’s not enough when expanding across borders or selling complex martech/adtech solutions. VLG – Value-Led Growth – is a call to prioritize the buyer’s actual challenge over the product's features. This is not just a marketing trend. It’s a philosophical and commercial shift.

30 Jun 2025 - 11 min

En fantastisk app med et enormt stort udvalg af spændende podcasts. Podimo formår virkelig at lave godt indhold, der takler de lidt mere svære emner. At der så også er lydbøger oveni til en billig pris, gør at det er blevet min favorit app.

Rigtig god tjeneste med gode eksklusive podcasts og derudover et kæmpe udvalg af podcasts og lydbøger. Kan varmt anbefales, om ikke andet så udelukkende pga Dårligdommerne, Klovn podcast, Hakkedrengene og Han duo 😁 👍

Podimo er blevet uundværlig! Til lange bilture, hverdagen, rengøringen og i det hele taget, når man trænger til lidt adspredelse.

Choose your subscription