The Rebel Maker | Writing Books, Publishing Books & Turning Books into Profitable Businesses
Podcast by Marti Statler, book publisher and strategist, serial entrepreneur, and The Rebel Queen.
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46 episodesSend Marti a text message HERE! [https://www.buzzsprout.com/twilio/text_messages/2251252/open_sms] Welcome back to The Rebel Maker Podcast. In this episode, we’re diving into the valuable role of a book in a business, when you should start writing your book, how to craft a values-based message, and make sure it aligns with the business. I’m sharing questions that will guide you in creating a values-based message for your website, which will be the basis for what you write in your book, your social media posts, and your email newsletter. In this episode: * [02:04] Client conversations and insights * [02:40] What a nonfiction book is meant to do for you * [04:14] When should I start writing my book? (NOW!) * [05:57] Using your book as your minimum viable product * [07:16] Questions to help you craft a values-based message * [09:59] Why having a consistent message matters * [11:09] Aligning your book with your business * [13:22] A special thank you just for you Resources & Links: Book a Clarity Call with me at rebelqueen.co [https://rebelqueen.co/]. Shoot me an email at marti@rebelqueen.co [marti@rebelqueen.co]. Want to be featured on the Rebel Maker™ Podcast? Apply here! [https://hello.dubsado.com/public/form/view/6504817202d710003a837358] Noteworthy quote from this episode: “You don't have to have the business in place. You don't have to have the website done. You don't have to [have] business cards, like you don't have to have all of those done to start working on your book that showcases who you are, what you do, what you know, how you can impact them, and why they should listen to you.” Connect with Marti Instagram: @rebelqueenbooks [https://www.instagram.com/rebelqueenbooks/?hl=en] Facebook: @rebelqueenbooks [https://www.facebook.com/rebelqueenbooks] Website: rebelqueen.co [https://rebelqueen.co/] 1. To suggest topics for the podcast or leave a comment, send Marti a text (link at the top of the show notes). 2. For questions that need an answer: book a clarity call here [https://hello.dubsado.com/public/appointment-scheduler/5ede5e855032401e7aa9adad/schedule] or send Marti an email at marti@rebelqueen.co 3. To be a guest on The Rebel Maker: fill out this form [https://hello.dubsado.com/public/form/view/6504817202d710003a837358]. Book a Clarity Call with me at rebelqueen.co/contact [https://rebelqueen.co/contact/]. Produced by Ideablossoms [https://ideablossoms.com/]
Send Marti a text message HERE! [https://www.buzzsprout.com/twilio/text_messages/2251252/open_sms] Welcome back to The Rebel Maker Podcast. I have Samantha Pollack with me today and we are talking about a new marketing paradigm rooted in honesty, kindness, and slowing the fuck down—while making (and paying) sustainable wages as well as how you can be not just a writer but a copywriter too. Samantha Pollack is a Positioning Strategist & Copywriter who creates powerful brand personalities and compelling marketing copy for service providers, creatives, BIPOC women, AuDHD folks, activists, queers, weirdos, and other smart people. She’s known for her ability to truly capture her clients' voice—and craft messaging that makes THEIR clients feel seen, safe, and excited AF to get to work. In this episode: * [01:42] Meet Samantha Pollack * [03:09] Conventional marketing needs a rebrand * [07:19] It’s a numbers game, but it doesn’t have to be * [12:52] Feeling icky about marketing * [14:26] Choosing one social platform to be at * [20:24] One easy way to start attracting raving fans * [21:59] What Samantha’s positioning strategy for her clients is * [23:29] Not everyone is a good writer and that’s not a problem * [26:05] Lessons from an author growing her following * [28:38] Writing for your book versus writing for marketing * [30:43] An exercise to better understand your audience * [37:25] Don’t just be a writer, you can be a copywriter with Samantha * [40:35] Feedback and beta readers * [42:32] Why learning how to write copy is worth it Resources & Links: Check out Samantha’s Sales Page Framework [https://cultofpersonality.co/sales-page-framework-full/]. Listen to Samantha’s interview on the What Works with Tara McMullin podcast [https://youtu.be/0_rBfa0nRLU?si=G8BGZRtleB6nIYqf]. Since this podcast episode was recorded Samantha has put together the copy workshop she talked about creating, it’s called The Craft [https://cultofpersonality.co/craft/] and you can learn more about it here [https://cultofpersonality.co/craft/]. Noteworthy quote from this episode: “So, for a long time, I was really focused on growing my Instagram following, which I think for me as a copywriter is like, eh, as far as results. But for authors, it's really important because publishing companies look at that specifically, even though secretly, I think it doesn't really fucking matter because just because you have 10,000 Instagram followers, that does not mean you're going to sell 10,000 books.” - Samantha Pollack 1. To suggest topics for the podcast or leave a comment, send Marti a text (link at the top of the show notes). 2. For questions that need an answer: book a clarity call here [https://hello.dubsado.com/public/appointment-scheduler/5ede5e855032401e7aa9adad/schedule] or send Marti an email at marti@rebelqueen.co 3. To be a guest on The Rebel Maker: fill out this form [https://hello.dubsado.com/public/form/view/6504817202d710003a837358]. Not sure what your next step should be when it comes to that book you've been working so hard on? Book a call with Marti [https://hello.dubsado.com/public/appointment-scheduler/5ede5e855032401e7aa9adad/schedule] and get the clarity you need to get to that next stage. Go to the website rebelqueen.co [https://rebelqueen.co/] and book your call today. Book a Clarity Call with me at rebelqueen.co/contact [https://rebelqueen.co/contact/]. Produced by Ideablossoms [https://ideablossoms.com/]
Send Marti a text message HERE! [https://www.buzzsprout.com/twilio/text_messages/2251252/open_sms] Welcome back to The Rebel Maker Podcast. In this episode, we’re diving into a conversation that authors in publishing circles keep bringing up: “Should you pay or be paid to publish a book?”. I’m going to keep it real and break down how authors get paid in traditional publishing and self-publishing. This way instead of going along with baseless declarations you may see out there, you get to choose which type of publishing (and payment) makes the most sense to you. In this episode: * [02:47] Introducing the debate * [04:08] The costs that go into publishing a quality book * [08:21] How to get money in a traditional publishing book deal * [10:41] Understand how royalties and advances work * [13:30] Getting paid in traditional publishing versus self-publishing * [14:27] The issue with traditional publishing and intellectual property rights * [16:33] What a book should do for you * [18:07] The people who preach “Never pay anybody for your book” Resources & Links: Catch up with the bonus episode that’s one of the most consumed topics on this podcast Q: Should You Pay or Be Paid to Publish a Book? [https://podcasts.apple.com/podcast/the-rebel-maker-writing-books-publishing-books/id1708430860?i=1000669263048] Also listen to the full episode 9, Saying Yes to Opportunities with Copywriter And Ghostwriter Tasha Christy [https://rebelqueen.co/2023/11/03/ep-9-saying-yes-to-opportunities-with-copywriter-and-ghostwriter-tasha-christy/]. Book a Clarity Call with me at rebelqueen.co [https://rebelqueen.co/]. Noteworthy quote from this episode: “If somebody offers you money for your book, it's not free money.” Connect with Marti Instagram: @rebelqueenbooks [https://www.instagram.com/rebelqueenbooks/?hl=en] Facebook: @rebelqueenbooks [https://www.facebook.com/rebelqueenbooks] Website: rebelqueen.co [https://rebelqueen.co/] 1. To suggest topics for the podcast or leave a comment, send Marti a text (link at the top of the show notes). 2. For questions that need an answer: book a clarity call here [https://hello.dubsado.com/public/appointment-scheduler/5ede5e855032401e7aa9adad/schedule] or send Marti an email at marti@rebelqueen.co 3. To be a guest on The Rebel Maker: fill out this form [https://hello.dubsado.com/public/form/view/6504817202d710003a837358]. Book a Clarity Call with me at rebelqueen.co/contact [https://rebelqueen.co/contact/]. Produced by Ideablossoms [https://ideablossoms.com/]
Send Marti a text message HERE! [https://www.buzzsprout.com/twilio/text_messages/2251252/open_sms] Welcome back to The Rebel Maker Podcast. I have Lynn Howard with me today and we are talking about books that change lives, what it’s like having the best business bestie, and how she and her partner are pumping out books like machines. Lynn Howard is a seasoned Entrepreneurial Development Strategist with 25 years of battle-tested experience. Transforming businesses, sparking growth, and establishing unshakeable foundations for enduring success is her game. She is the author of two award-winning books, and the host of a thriving podcast and a vibrant YouTube channel titled "The Pursuit of Badasserie". In this episode: * [01:41] Lynn Howard and her globetrotting journey * [06:27] The origins of “The Pursuit of Badasserie” books * [09:50] Lynn and Amanda’s writing system * [12:13] Recording and releasing the Audible versions * [16:57] Creating lists of possible topics and prompts * [18:18] Writing your book as a relatable guide * [21:50] Be careful not to overwhelm your audience * [24:28] Playing small and not being where you should be (yet) * [27:05] Being more than the Robin to someone’s Batman * [32:04] How Lynn and Amanda’s business partnership works * [39:07] About Lynn’s autobiography “And So, She Did” * [43:32] The legacy and impact of your books Resources & Links: Check out The Pursuit of Badasserie books here [https://thepursuitofbadasserie.com/]. Learn more about Lynn’s solo book “And So, She Did: Life Lessons, Reflections, and Stories” [https://lynnahoward.com/content/]. Noteworthy quote from this episode: “I'll never see the effect that my life will have on others but I know now that my legacy will live on far after I'm gone [...] because of the books.” Connect with Lynn Howard Facebook: @lynn.howard.9275 [https://web.facebook.com/lynn.howard.9275] Instagram: @lynn.a.howard [https://www.instagram.com/lynn.a.howard/] Podcast: The Pursuit of Badasserie [https://thepursuitofbadasserie.com/podcast/] Website: thepursuitofbadasserie.com [https://thepursuitofbadasserie.com/] Personal Website: lynnahoward.com [http://www.lynnahoward.com/] Connect with Marti Instagram: @rebelqueenbooks [https://www.instagram.com/rebelqueenbooks/?hl=en] Facebook: @rebelqueenbooks [https://www.facebook.com/rebelqueenbooks] Website: rebelqueen.co [https://rebelqueen.co/] 1. To suggest topics for the podcast or leave a comment, send Marti a text (link at the top of the show notes). 2. For questions that need an answer: book a clarity call here [https://hello.dubsado.com/public/appointment-scheduler/5ede5e855032401e7aa9adad/schedule] or send Marti an email at marti@rebelqueen.co 3. To be a guest on The Rebel Maker: fill out this form [https://hello.dubsado.com/public/form/view/6504817202d710003a837358]. Not sure what your next step should be when it comes to that book you've been working so hard on? Book a call with Marti [https://hello.dubsado.com/public/appointment-scheduler/5ede5e855032401e7aa9adad/schedule] and get the clarity you need to get to that next stage. Go to the website rebelqueen.co [https://rebelqueen.co/] and book your call today. Book a Clarity Call with me at rebelqueen.co/contact [https://rebelqueen.co/contact/]. Produced by Ideablossoms [https://ideablossoms.com/]
Send Marti a text message HERE! [https://www.buzzsprout.com/twilio/text_messages/2251252/open_sms] Welcome back to The Rebel Maker Podcast. In this episode, we’re tackling the chains that are holding you back from writing the book that’s in your heart and in your head. Tune in for some practical tips and tools to help you get to the bottom of what is keeping you from writing so you can finally break free and start going a hundred miles an hour toward your finished book. In this episode: * [01:56] Tips for more effective writing sessions * [06:13] 3 things to better handle writing about a heavy subject matter * [08:34] Getting into the right headspace before writing * [10:01] Breaking every chain and finally being inspired to write * [15:23] The issue with being in fight-or-flight mode * [17:24] How to take stock of what’s holding you back Resources & Links: Catch up with my last solo episode, E39. Finding What Works For You: Embracing Inspired Writing [https://rebelqueen.co/2024/10/24/e39-finding-what-works-for-you-embracing-inspired-writing/]. Catch up with the episode with my very dear friend, Maria Bryan, EP. 14: Trauma-Informed Storytelling with Maria Bryan [https://rebelqueen.co/2023/12/08/ep-14-trauma-informed-storytelling-with-maria-bryan/]. Listen to the song I mention, Break Every Chain [https://www.youtube.com/watch?v=hRORebH_hVQ]. Noteworthy quote from this episode: “When we are constantly functioning in fight-or-flight, we can't even sit down to take a deep breath, to calm our minds, to even read a book, to get engrossed in a book, and to get engrossed in somebody else's fairy tale. Then, we are to sit and be creative on our own and sit down and start writing our damn book?” Connect with Marti Instagram: @rebelqueenbooks [https://www.instagram.com/rebelqueenbooks/?hl=en] Facebook: @rebelqueenbooks [https://www.facebook.com/rebelqueenbooks] Website: rebelqueen.co [https://rebelqueen.co/] 1. To suggest topics for the podcast or leave a comment, send Marti a text (link at the top of the show notes). 2. For questions that need an answer: book a clarity call here [https://hello.dubsado.com/public/appointment-scheduler/5ede5e855032401e7aa9adad/schedule] or send Marti an email at marti@rebelqueen.co 3. To be a guest on The Rebel Maker: fill out this form [https://hello.dubsado.com/public/form/view/6504817202d710003a837358]. Book a Clarity Call with me at rebelqueen.co/contact [https://rebelqueen.co/contact/]. Produced by Ideablossoms [https://ideablossoms.com/]
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