The Sayer Auto Group Podcast

A Full Breakdown of Leasing!

Zak Bennett, Nick Sayer and Kris Sayer are joined by Rick Wallis to cover leasing in its entirety. We first highlight the different incentives that are currently being offered at our three stores and which promotions to focus on! We then dive into the history of leasing, the pros and the cons, we cover real world examples and which customers are good candidates for leasing!

Sales Focus: Financing vs Leasing

This week's sales focus dives into the benefits of leasing a vehicle vs financing it. Rick Wallis lays out the leasing principles, how they work, the pros and cons and why almost every pencil with a customer should have a lease option on it.

The Power of No in Sales, Nena Montaya

We discuss the importance of pulling as many "no's" from your customers and why it isn't actually a bad thing to hear. We also highlight how to battle discouragement when having a month with a lot of rejection. We then have Nena Montaya from the BDC department to discuss her time at the BMW store and the success she's had in transitioning to the BDC department.

Sales Focus: Becoming Effective in Numbers Presentation

Rick Wallis outlines the principles of effectively showing numbers and the strategies to overcome the common objections you face in sales. (Such as, trade objections, payment concern, discounts) He's joined by Zak Bennett and they hammer home the importance of gaining commitment before ever showing numbers, and with doing that how you can be aggressive in selling your customers!

The Importance of a Strong Meet & Greet, Drew Draper and Jayden McMurray

Kris, Zak and Nick dive into what goes into a good first impression and how to handle the various components of the Meet & Greet. We outline the major factors that play into it and the why behind taking this part of the sale seriously. We then have Drew Draper and Jayden McMurray on to highlight the Teton Overland Show and discuss the importance of knowing the product you sell.