The Showbiz Side Hustle Podcast

Know Your Core Values: Build a Business That's Truly You | Episode 84

Send us Fan Mail [https://www.buzzsprout.com/2386041/fan_mail/new] Know Your Core Values: Build a Business That's Truly You | Episode 84. Link to The Showbiz Side Hustle Handbook: https://ln-k.me/clGQ How do you build a business that truly reflects who you are? In this solo episode, Nicole Louise Geddes breaks down the difference between aspirational values and core values, and explains why understanding yours is the foundation for everything from your personal brand to your marketing and your ideal client. Nicole shares her own core values for both Manic Stage Productions (professionalism, creativity, collaboration, uniqueness, versatility) and PerformaPreneur (encouraging, optimistic, accessible, valuable, relatable), and walks you through a practical exercise to uncover your own 3-5 core values. In this episode you'll learn: The difference between aspirational values and core values Why your values are the missing link between personal brand, visibility and business growth How Nicole uses her core values to guide decisions across two businesses A step-by-step brain dump exercise to discover your own core values How one client's testimonial reflected her values back to her word for word Key Quote: "If you know your values, if you understand where they've come from and where they're taking you, you'll be able to navigate the journey with so much more clarity and ease." This episode is part of a foundation series: Episode 82: Personal Brand Episode 83: Visibility Episode 84: Core Values (this episode) Chapters 0:00 Introduction and series recap 0:49 Why core values matter for your business 1:44 Aspirational values vs core values 2:31 What is a core value? 2:53 Where core values come from 4:14 Your values as an unwavering guide 5:08 Core values as words and feelings 5:39 Values evolve as you grow 7:11 Observe and mirror other people's values 8:03 Nicole's core values: Manic Stage Productions 9:48 Nicole's core values: PerformaPreneur 11:59 Why "relatable" became a new core value 13:32 How many values should you have? 13:55 The brain dump exercise 16:14 The Showbiz Side Hustle Handbook 17:16 Client story: values reflected in a testimonial 19:20 Bringing personal brand, visibility and values together 20:37 Ways to work with Nicole 21:03 Next week: Q&A episode 21:47 Outro and call to action 📕  Buy The Showbiz Side Hustle Handbook: https://ln-k.me/clGQ 🎭 Join our community: https://www.facebook.com/groups/Performerpreneur 📕  Download our free guide - The Dream Big Workbook!: https://ln-k.me/GKCR 🎙️ Listen to the podcast: https://feeds.buzzsprout.com/2386041.rss Connect with Nicole: Facebook: https://www.facebook.com/Performerpreneur Instagram: https://www.instagram.com/performerpreneur Website: https://performerpreneur.co.uk/ #ShowbizSideHustle #PerformerBusiness #CreativeEntrepreneur #performerpreneur

Ditch the Vanity Metrics: Growing Your Business with Practical Marketing Strategies - Ep. 83

Send us Fan Mail [https://www.buzzsprout.com/2386041/fan_mail/new] Ditch the Vanity Metrics: Growing Your Business with Practical Marketing Strategies - Ep. 83. Link to The Showbiz Side Hustle Handbook: https://ln-k.me/clGQ 📖 SEO Guide: https://www.justthrivemarketing.com/google-business-profile-guide. Welcome to the Showbiz Side Hustle Podcast, where today's episode features Ellie Hamilton of Just Thrive Marketing, an expert in marketing and social media for creative businesses. With a strong corporate background and a no-nonsense strategic approach, Ellie Hamilton brings much-needed clarity to the often overwhelming world of self-promotion for performerpreneurs.  In this episode, we explore how performers can refine their marketing strategy, build an authentic online presence and turn visibility into tangible opportunities. Whether you're starting a side hustle or ready to level up, get ready for practical advice on nailing your ideal client, making the most of your website and social channels, harnessing the power of Google Business Profile and blending creativity with tried-and-tested business tactics. Chapters 00:00 Ellie Hamilton's strategic marketing approach 04:00 Common social media marketing mistakes 08:15 Building a marketing strategy 11:02 Understanding SEO and sales funnels 14:57 Optimizing your Google Business Profile 18:02 Promoting the Showbiz Side Hustle Handbook 21:40 Networking and finding clients 24:09 Connecting with network and resources 📕  Buy The Showbiz Side Hustle Handbook: https://ln-k.me/clGQ 🎭 Join our community: https://www.facebook.com/groups/Performerpreneur 📕  Download our free guide - The Dream Big Workbook!: https://ln-k.me/GKCR 🎙️ Listen to the podcast: https://feeds.buzzsprout.com/2386041.rss Connect with Nicole: Facebook: https://www.facebook.com/Performerpreneur Instagram: https://www.instagram.com/performerpreneur Website: https://performerpreneur.co.uk/ #ShowbizSideHustle #PerformerBusiness #CreativeEntrepreneur #performerpreneur

Stop Doing Everything Yourself: Systems for Creative Businesses | Showbiz Side Hustle Ep.82

Send us Fan Mail [https://www.buzzsprout.com/2386041/fan_mail/new]  Stop Doing Everything Yourself: Systems for Creative Businesses | Showbiz Side Hustle Ep.82. Join the Collective here: https://nicolelouisegeddes.vipmembervault.com/products/courses/view/1029313 Description Are your business systems holding you back? In this episode, host Nicole Louise Geddes is joined by Hannah Hannon, founder of HVA, who provides flexible, strategic business and operational support exclusively to the entertainment and creative industries. In this conversation, Hannah and Nicole explore why performers should treat themselves as a business from day one, what she's seeing across the industry when it comes to systems (and what's going wrong), and why "systems" doesn't have to mean expensive tech or corporate processes. Hannah also shares her own journey from side hustle to fully fledged business, the mindset shift from performer to entrepreneur, and why giving yourself grace through that transition is essential. Hannah is part of Nicole's Performapreneur Pivot Support Crew associate network and a co-author in the upcoming second edition of Spotlight on Success. 🔗 Find Hannah and HVA: https://hva-ents.co.uk/ [https://hva-ents.co.uk/]  #PerformerToEntrepreneur #CreativeBusiness #BusinessSystems #ShowbizSideHustle #Performapreneur #EntertainmentIndustry #HVA #PerformerPivot Chapters 00:00 Identifying industry gaps as a performer 05:59 Bridging creativity and business structures 07:24 Identifying industry gaps for success 11:13 Promoting the Performer Prana Collective 16:49 Building sustainable business systems 19:00 Pivoting as a performer 21:27 Business entry points and affordability 24:53 Encouraging collaboration and accountability 28:30 Growing from side hustle to business 32:38 Preparing for financial stability 37:28 Embracing unique business growth 40:27 Landing first client in Dubai 42:15 Hannah's business journey 📕  Buy The Showbiz Side Hustle Handbook: https://ln-k.me/clGQ 🎭 Join our community: https://www.facebook.com/groups/Performerpreneur 📕  Download our free guide - The Dream Big Workbook!: https://ln-k.me/GKCR 🎙️ Listen to the podcast: https://feeds.buzzsprout.com/2386041.rss Connect with Nicole: Facebook: https://www.facebook.com/Performerpreneur Instagram: https://www.instagram.com/performerpreneur Website: https://performerpreneur.co.uk/ #ShowbizSideHustle #PerformerBusiness #CreativeEntrepreneur #performerpreneur

Visibility Without Overwhelm: Aligned, Intentional Strategies for Showbiz Entrepreneurs - Ep. 81

Send us Fan Mail [https://www.buzzsprout.com/2386041/fan_mail/new] Visibility Without Overwhelm: Aligned, Intentional Strategies for Showbiz Entrepreneurs - Ep. 81. Linke to The Showbiz Side Hustle Handbook: https://ln-k.me/clGQ Welcome to another solo episode of the Showbiz Side Hustle Podcast with Nicole Louise Geddes, where we're diving deep into the true meaning of visibility for performers, creatives and entrepreneurs.  Forget the overwhelming urge to be everywhere at once, this episode is all about sustainable, aligned and intentional visibility that actually grows your business. Nicole takes us you a whistle-stop tour of her 5C Visibility Strategy, breaking down connection, clarity, confidence, consistency and creativity.  You'll discover practical ways to be seen by the right people, build genuine relationships and leverage your unique strengths to stand out in a crowded industry.  Whether you're a seasoned side hustler or just starting your entrepreneurial journey, get ready for an episode packed with actionable advice and plenty of encouragement to help you take those next steps towards success. Chapters 00:00 Introducing the 5C visibility strategy 04:28 Finding clarity in visibility strategy 07:08 Importance of PR for credibility 13:04 Importance of Call to Action 15:13 Prioritizing tasks for visibility 20:22 Building visibility and confidence 21:11 Building visibility with creativity 📕  Buy The Showbiz Side Hustle Handbook: https://ln-k.me/clGQ 🎭 Join our community: https://www.facebook.com/groups/Performerpreneur 📕  Download our free guide - The Dream Big Workbook!: https://ln-k.me/GKCR 🎙️ Listen to the podcast: https://feeds.buzzsprout.com/2386041.rss Connect with Nicole: Facebook: https://www.facebook.com/Performerpreneur Instagram: https://www.instagram.com/performerpreneur Website: https://performerpreneur.co.uk/ #ShowbizSideHustle #PerformerBusiness #CreativeEntrepreneur #performerpreneur

Your Business Questions Answered: SEO, Courses & Social Media | Showbiz Side Hustle Ep. 80

Send us Fan Mail [https://www.buzzsprout.com/2386041/fan_mail/new] Your Business Questions Answered: SEO, Courses & Social Media | Showbiz Side Hustle Ep. 80. Got burning business questions?  In this episode, Nicole and the PerformerPreneur Associates tackle four real questions submitted by community members , covering everything from getting found on Google to launching your first online course. Whether you're a performer pivoting into entrepreneurship or already building your business, there's something here for you. In this episode we answer: How to boost your SEO and show up on Google locally (answered by Ellie, Just Thrive Marketing) How to record and launch an online course or workshop (answered by Emma and Hannah) Which social media platform you should actually focus on (answered by Nicole) How to know when you're ready to franchise or license your business (answered by Jess) The PerformerPreneur Associates are experts who've lived the performer-to-entrepreneur transition themselves. This is real, practical insight, not generic internet advice. Got a question of your own? Head to the Performapreneur website to submit it for an upcoming Q&A episode. 🔗 Submit your question: Question submission  https://docs.google.com/forms/d/e/1FAIpQLSf0RshVbD0Pp5uc006CSkt2z5vqX_hmCQbjGrGo7QfX4fK2KA/viewform 📖 SEO Guide: https://www.justthrivemarketing.com/google-business-profile-guide This podcast is powered by PerformerPreneur, supporting performers who are ready to pivot. CHAPTERS 00:00 Welcome & what to expect 02:43 Q1: How do I boost my SEO and show up on Google? (Rebecca) 07:42 Q2: How do I record and launch an online course? (Jen) 11:47 Q3: Which social media platform should I focus on? (Danny) 16:03 Q4: How do I know when I'm ready to franchise? (Anonymous) 17:07 How to submit your question for a future episode 17:31 Final thoughts & closing 📕  Buy The Showbiz Side Hustle Handbook: https://ln-k.me/clGQ 🎭 Join our community: https://www.facebook.com/groups/Performerpreneur 📕  Download our free guide - The Dream Big Workbook!: https://ln-k.me/GKCR 🎙️ Listen to the podcast: https://feeds.buzzsprout.com/2386041.rss Connect with Nicole: Facebook: https://www.facebook.com/Performerpreneur Instagram: https://www.instagram.com/performerpreneur Website: https://performerpreneur.co.uk/ #ShowbizSideHustle #PerformerBusiness #CreativeEntrepreneur #performerpreneur