This Global Trade Adventure

From Startup Pivot to Global Growth: The EQL Games Story

Episode 36: In this episode, Brad Cummings, Founder and CEO of EQL Games, shares how his company successfully pivoted from a disrupted sports-based concept during the pandemic into a fast-growing global digital lottery services provider. Leveraging existing technology, relationships, and industry knowledge, Brad repositioned EQL Games to deliver digital content to lottery operators across multiple international markets. He emphasizes the importance of adaptability, humility, and listening to market signals when navigating uncertainty. Brad also highlights how building authentic relationships, not just selling products, has been critical to expanding into regions like the UAE and beyond. His approach focuses on trust, long-term partnerships, and consistent presence in global markets. Today, EQL Games operates across several countries, demonstrating how a well-executed pivot can unlock international growth opportunities. His journey underscores the power of resilience and strategic thinking in building a scalable digital services business. To Learn More about EQL Games: Website: www.eqlgames.com [https://www.eqlgames.com/] Thank you for listening to today's episode. We hope you enjoyed the conversation. You can find more information on our website at wtcky.org [https://www.wtcky.org/]. Be sure to register for the upcoming events. Until next time, from all of us at the World Trade Center Kentucky, and our This Global Trade Adventure podcast, remember, if it involves global business at the World Trade Center Kentucky, we grow trade. Upcoming WTCKY EVENTS: · 08/25-26/26 – World Trade Day 2026 Global Business Summit [https://business.wtcky.org/events/details/protecting-corporate-assets-in-the-global-marketplace-1181] · 09/29/26 – 10/01/26 – International Trade Certification [https://business.wtcky.org/events/details/international-trade-certification-april-2026-1607] · 10/12/26 - 10/21/26 – Discover Beautiful Ireland with WTCKY [https://business.wtcky.org/events/details/discover-beautiful-ireland-with-wtc-ky-964] · 12/05/26 – 12/11/26 – Dubai Trade Mission 2026 [https://business.wtcky.org/events/details/dubai-trade-mission-2026-973] The next episode of our podcast will launch on 06/09/26. Thank you for listening. Be sure to follow This Global Trade Adventure on your favorite podcast platform, or at www.WTCKY.com/podcast [http://www.WTCKY.com/podcast]. We hope you enjoyed this episode. Our schedule is to publish a new episode on the 2nd Monday of each month. Please consider sharing this with your colleagues. Until next time, thank you for listening and welcome to This Global Trade Adventure.

Inside US–Canada Trade: Québec's Role in Strengthening Kentucky Partnerships

Episode 35: In this episode of the World Trade Center Kentucky's podcast, Jim Ray sits down with Québec Delegate General David Brulotte to discuss the evolving trade relationship between Canada and the United States, with a focus on Kentucky's role. David explains Québec's long-standing presence in the U.S. and its mission to strengthen economic, cultural, and governmental ties across regions. The conversation highlights the deep interdependence between Kentucky and Canada, particularly in sectors like aluminum, automotive, aerospace, and manufacturing. They also address the current uncertainty caused by tariffs and how it is impacting businesses on both sides of the border. Despite these challenges, both leaders emphasize the importance of maintaining strong, face-to-face relationships and open communication. David shares insights into Québec's strategic priorities, including defense investment and critical minerals development. The discussion underscores the value of subnational diplomacy and the role states and provinces play in sustaining long-term partnerships. Ultimately, the episode reinforces optimism that collaboration and shared interests will guide both regions forward. Friends, I hope you found that conversation interesting. There's a lot swirling, and depending on all the news that you're taking in, depending on what you're hearing from different people, it is hard to understand what actually happens. And once again, that's the value of sitting down between the two parties and just having good conversations. I think it adds clarity to the situation, and it adds, in this case kind of a feeling of hope that, yep, we're going to move past this. We're eventually going to shake hands on this and move forward quickly. Because I think when you look at the world right now, things are a little hectic, a little crazy. It'll be nice to know we've got good friends at our sides and that together we're much stronger than we were apart. So once again, thank you very much for listening, and if your business is getting ready to explore doing commerce on a global scale, just remember the World Trade Center, Kentucky connects businesses globally. To Learn More: Website: https://www.Québec.ca/en/gouvernement/ministere/relations-internationales/representations-etranger/delegation-generale-Québec-new-york [https://www.quebec.ca/en/gouvernement/ministere/relations-internationales/representations-etranger/delegation-generale-quebec-new-york] Thank you for listening to today's episode. We hope you enjoyed the conversation. You can find more information on our website at wtcky.org [https://www.wtcky.org/]. Be sure to register for the upcoming events. Until next time, from all of us at the World Trade Center, Kentucky, and our This Global Trade Adventure podcast, remember, if it involves global business at the World Trade Center Kentucky, we grow trade. Upcoming WTCKY EVENTS: · 04/14/26 – 04/16/26 – International Trade Certification [https://business.wtcky.org/events/details/international-trade-certification-february-2026-977] · 04/22/26 – Protecting Corporate Assets in the Global Marketplace [https://business.wtcky.org/events/details/protecting-corporate-assets-in-the-global-marketplace-1181] · 08/25-26/26 – World Trade Day 2026 Global Business Summit [https://business.wtcky.org/events/details/protecting-corporate-assets-in-the-global-marketplace-1181] · 10/12/26 - 10/21/26 – Discover Beautiful Ireland with WTCKY [https://business.wtcky.org/events/details/discover-beautiful-ireland-with-wtc-ky-964] The next episode of our podcast will launch on 05/12/26. Thank you for listening. Be sure to follow This Global Trade Adventure on your favorite podcast platform, or at www.WTCKY.com/podcast [http://www.WTCKY.com/podcast]. We hope you enjoyed this episode. Our schedule is to publish a new episode on the 2nd Monday of each month. Please consider sharing this with your colleagues. Until next time, thank you for listening and welcome to This Global Trade Adventure.

Growing Your Kentucky Business Internationally - Market Entry Secrets Revealed

This special compilation episode of This Global Trade Adventure serves as a strategic roadmap for Kentucky businesses looking to scale internationally through the power of the World Trade Center Kentucky (WTCKY). Listeners will discover how the WTCKY acts as a force multiplier, providing direct access to specialized trade resources and market entry services designed to accelerate global growth. Hear actionable advice from industry veterans and a former ambassador on navigating the complexities of global business. What You'll Learn: One significant financial advantage discussed is the duty drawback program, which allows companies to reclaim significant costs on import duties for goods that are eventually exported. The episode also highlights the unique partnership with the US Foreign Commercial Service, offering localized expertise in major markets. To ensure long-term success, experts detail the export readiness assessment process, which includes site visits and counseling based on "boots on the ground" market research. For those ready to find international buyers, the Gold Key Service provides a vetted matchmaking tool that connects U.S. entities directly with qualified foreign partners. This service goes beyond introductions by guiding businesses through complex regulatory environments, including specific labeling and documentation requirements. Additionally, the episode explores the impact of trade missions, such as the US Foreign Commercial Service's flagship Trade Winds event, which leverages the clout of the U.S. government to open doors in emerging markets. These missions allow delegations of American companies to gain significant attention and navigate intricate details like local real estate or pharmaceutical regulations. Our Commitment Whether you are exploring your first export or expanding into new regions, these resources are specifically designed to increase your exports and boost the local economy. The WTCKY ensures that world-class trade expertise is accessible right here in the Commonwealth. The core message of this episode is clear: you do not have to navigate the global marketplace alone. We encourage you to Learn More about how the World Trade Center Kentucky can assist your business in reaching its full global potential. Visit wtcky.org [http://www.wtcky.org/] today to explore our membership benefits and take the next step in your global trade adventure. Episodes Referenced in Today's Compilation: · Duty Drawback – Episode 5: Global Supply Chain Management [https://www.wtcky.org/2023/10/09/global-supply-chain-management/] · Former US Ambassador – Episode 9: Interview with Ambassador Matthew Barzun [https://www.wtcky.org/2024/02/12/interview-with-ambassador-matthew-barzun/] · US Foreign Commercial Service – Episode 14: The US Foreign and Commercial Service [https://www.wtcky.org/2024/07/10/the-us-foreign-and-commercial-service/]

Perovskite Power: How Sofab Inks Is Disrupting the Asian Solar Market

Episode 33: Sofab Inks is an innovative Kentucky-based solar startup that successfully transitioned from a University of Louisville research project to a global business player. Co-founders Peter Armstrong and Jack Manzella lead the company in producing a groundbreaking tin oxide nanoparticle ink designed to solve scaling flaws in perovskite solar cells. Recognizing that 90% of their target manufacturing market is located in Asia, the team prioritized international trade early in their commercialization journey. To navigate this expansion, they leveraged critical resources from the World Trade Center Kentucky (WTCKY), including international trade certification and compliance training. They also utilized the Kentucky Cabinet for Economic Development's STEP grant to facilitate essential face-to-face meetings with major customers in China and Japan. This "FaceTime" strategy allowed the startup to build trust and secure commercial agreements with manufacturers eager for their efficiency-boosting technology. Beyond the tech, the leaders emphasize the importance of resilient co-founding teams and finding expert distribution partners to navigate complex foreign markets. The startup's success highlights the massive potential for thin, lightweight solar applications in industries ranging from aerospace to electric vehicles. Throughout the process, the WTCKY acted as an authoritative partner, helping the team master the nuances of international shipping and regulatory compliance. Ultimately, Sofab Inks serves as a prime example of how Kentucky startups can harness local expertise and global networks to achieve international success. So keep in touch friends, if you're listening to this, I'm going to put a link to some of the resources we talk today about and obviously to the website. That'll all be available to you in the show notes. So hopefully you'll have time to go and check it out. And if you're thinking, if you're dreaming, if you think this is something you might want to do, you've got some guys right here that have just spent the last 30 minutes talking about their journey and I hope it's inspired you. So from all of us here at the World Trade Center, Kentucky's This Global Trade Adventure podcast, when you're ready to engage in international commerce, we connect businesses globally. To Learn More: Website: www.sofabinks.com [https://www.sofabinks.com/] Upcoming WTCKY EVENTS: · 04/14/26 – 04/16/26 – International Trade Certification [https://business.wtcky.org/events/details/international-trade-certification-february-2026-977] · 04/22/26 – Protecting Corporate Assets in the Global Marketplace [https://business.wtcky.org/events/details/protecting-corporate-assets-in-the-global-marketplace-1181] · 0825-26/26 – World Trade Day 2026 Global Business Summit [https://business.wtcky.org/events/details/protecting-corporate-assets-in-the-global-marketplace-1181] · 10/12/26 - 10/21/26 – Discover Beautiful Ireland with WTCKY [https://business.wtcky.org/events/details/discover-beautiful-ireland-with-wtc-ky-964] The next episode of our podcast will launch on 04/13/26. Thank you for listening. Be sure to follow This Global Trade Adventure on your favorite podcast platform, or at www.WTCKY.com/podcast [http://www.WTCKY.com/podcast]. We hope you enjoyed this episode. Our schedule is to publish a new episode on the 2nd Monday of each month. Please consider sharing this with your colleagues. Until next time, thank you for listening and welcome to This Global Trade Adventure.

Interview with Brian French, Senior Vice President of International Banking at Stock Yards Bank and Trust.

In Episode 32, Brian French, Senior Vice President of International Banking at Stockyards Bank and Trust, brings over 25 years of financial experience to the discussion of how businesses can successfully get paid during global transactions. He highlights that many companies often fail to recognize their business as "international" when dealing with neighboring countries like Mexico or Canada, which still requires navigating specific nuances and risks. French emphasizes that his primary goals when onboarding a client are to improve the cost-efficiency of transactions and enhance payment security. To achieve this, the bank offers diverse services including international wire transfers in over 70 currencies, exchange rate hedging, and clearing foreign checks. For securing payments, he discusses the trade-offs between the guaranteed protection of letters of credit and the more cost-effective but less restrictive documentary collections. A recurring theme in the interview is the necessity of involving banking experts early in the negotiation process to avoid complications after contracts are already signed. French prides himself on the "personal touch" his institution provides, often visiting manufacturing plants in person rather than relying on automated call centers. He also provides practical advice for exporters, such as understanding Incoterms and requesting invoices in both U.S. dollars and foreign currency to avoid hidden markups. Ultimately, the conversation underscores that a strong network of advisors—including bankers, freight forwarders, and the World Trade Center Kentucky—is vital for navigating the "ebb and flow" of global trade. In closing, I hope you found the information helpful, insightful, and when you're ready to do business internationally, just remember at the World Trade Center, Kentucky, we're connecting businesses globally. To Learn More: Website: www.syb.com [https://www.syb.com/] Phone Number: (502) 625-9949 Upcoming WTCKY EVENTS: · 02/10/26 – Kentucky Industry Legislative Reception [https://business.wtcky.org/events/details/kentucky-industry-legislative-reception-976] · 04/14/26 – 04/16/26 – International Trade Certification [https://business.wtcky.org/events/details/international-trade-certification-february-2026-977] · 10/12/26 - 10/21/26 – Discover Beautiful Ireland with WTCKY [https://business.wtcky.org/events/details/discover-beautiful-ireland-with-wtc-ky-964] The next episode of our podcast will launch on 03/09/26. Thank you for listening. Be sure to follow This Global Trade Adventure on your favorite podcast platform, or at www.WTCKY.com/podcast [http://www.WTCKY.com/podcast]. We hope you enjoyed this episode. Our schedule is to publish a new episode on the 2nd Monday of each month. Please consider sharing this with your colleagues. Until next time, thank you for listening and welcome to This Global Trade Adventure.