This Side Of The Wire

Learn. Adapt. Recover. with Matt Gyde

Learn. Adapt. Recover. The new normal shaped by quantum and artificial intelligence is coming and the C-suite must be ready. Join RJ on This Side of the Wire as he speaks with Matt Gyde, security expert and three-time CEO about how leaders can prepare for the next generation of cybersecurity threats. As attacks become more sophisticated, the response must evolve just as quickly.

Michael Jacobs of DEMANDBRIGHT

Do certain colors resonate with you -- evoking rich imagery and emotion? That is the power of a well-crafted story: It is infused with imagination and meaning. In this episode, RJ and Michael Jacobs, Senior Advisor and Partner of DEMANDBRIGHT explore the ways integrated PR and digital marketing strategies shape consumer tech communications. With more data and shorter attention spans than ever, we must determine the real relationship between data and storytelling. And what it takes to make messages truly resonate.

Simon Vericel - Founder of Influence Matters

What makes a campaign successful in the Asia-Pacific? Today we will explore the nuances of the communications in industry in China with RJ and Simon Vericel, Founder and MC of Influence Matters. They dive into the APAC media landscape and how it is similar and differs from Europe and North America – and what global brands need to know to succeed.

Dan Martin – How Healthcare Brands Build Trust and Drive Value

How do we build trust in an environment that is continuously changing with new technologies and innovations? Join RJ Bardsley on this episode of This Side of the Wire as he speaks with B2B healthcare communications expert, Dan Martin. Dan will talk about the evolving landscape of the healthcare industry and how brands can build trust and value within it. He will also introduce us to the Brand-building Scorecard – a tool to measure trust, affinity and shareholder value.

Leila Modarres – Who’s Listening?

Who is really listening these days with everyone posting nonstop on multiple media platforms? In the current oversaturated landscape of content, only 1% of posts on LinkedIn generate meaningful engagement. Where do you fit into that loud environment? Do you create insightful conversations? Join RJ on This Side of the Wire, as he speaks with Leila Modarres, Founder of LMarketing Group, about who is really listening when it comes to marketing media and why the flood of content isn’t working.