Cover image of show WTF Was I Waiting For?

WTF Was I Waiting For?

Podcast by Wicked Athena

English

Business

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About WTF Was I Waiting For?

For Women Ready to Grow their Business and Own their Wealth. WTF Was I Waiting For? is hosted by Erica of Wicked Athena (www.wickedathena.com). It is the no-BS podcast about female entrepreneurs who finally stopped playing small. We’re talking about the mindset shifts, bold moves, and “screw it, I’m doing this” moments that took them from stuck to unstoppable. Each episode gives you real-world strategies to grow and scale your business. You’ll learn how to reach your ideal customers with crystal-clear messaging, overcome the emotional roadblocks that keep you playing small, and master the tools that make your offers irresistible. We’ll also show you how (and why) to own your value, and finally build the kind of business—and life—you’ve been waiting for.

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4 episodes

episode Bold Brands vs. B.S. Narratives: How Female Entrepreneurs Can Break the Media Mold artwork

Bold Brands vs. B.S. Narratives: How Female Entrepreneurs Can Break the Media Mold

In this powerful episode of WTF Was I Waiting For?, hosts Erica and Meegan dive into the deep-rooted media messages that shape how women see themselves—and how those beliefs might be holding female entrepreneurs back from scaling their businesses. Whether you’re building a personal brand, trying to grow your small business, or looking to increase your confidence as a woman in business, this conversation unpacks the subconscious blocks that keep women playing small. You’ll walk away with actionable insights to overcome limiting beliefs, take bold steps in your life and business journey, and finally show up as the powerhouse entrepreneur you were meant to be. Perfect for: Women entrepreneurs, small business owners, coaches, creatives, and any woman ready to stop waiting and start scaling.   Wicked Sales Warriors Program - https://onlinecourses.wickedathena.com/wicked-warriors We’ll show you how to pitch in a way that actually connects, overcome objections like a pro, and navigate the real fears behind your clients’ “no”—so you can start closing more deals and making more money, without selling your soul.

28 May 2025 - 21 min
episode I Created What I Couldn't Find with Kara Hammes artwork

I Created What I Couldn't Find with Kara Hammes

When Kara Hammes couldn’t find the kind of vacation rental experience she was dreaming about, she didn’t wait around — she built it herself. With a background in corporate life and science (and exactly zero experience in hospitality), Kara launched a new concept in Airbnb rentals — larger, welcoming spaces designed for groups to actually vacation together.  Oh, and she launched it during COVID. Now she owns and operates Brown County Barn Burner. In this episode, we talk about trusting your instincts, starting messy, and why sometimes the best businesses are born when you say, “Screw it — I’ll do it myself.”   Follow Kara on Instagram: https://www.instagram.com/bcbarnburner [https://www.instagram.com/bcbarnburner] and https://www.instagram.com/tanglewood.hideaway [https://www.instagram.com/tanglewood.hideaway]   Websites: https://www.bcbarnburner.com/ [https://www.bcbarnburner.com/] and https://www.tanglewoodhideaway.com/ [https://www.tanglewoodhideaway.com/]

30 Apr 2025 - 28 min
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