How to Write Better Emails that Get Results: Liz Danziger

Inspire Your Buyers with a Story That Sells: Bruce Scheer

Stop Selling Features: Start Selling the Problem The Five-Step Storytelling Framework for B2B Sales Success Episode 314 (Bruce is based in near Seattle) (repeat of #171) In this episode we explore: * why inconsistent messaging hurts sales * identifying the right buyer before crafting the story * the difference between users and decision makers * naming problems in memorable language * helping buyers recognize hidden problems * quantifying the cost of doing nothing * creating a compelling desired outcome * introducing solutions at the right time * guiding buyers toward clear next steps * common storytelling mistakes business leaders make ----- About our guest, Bruce Scheer: His company has been on Delloite's fastest growing private companies 3 years in a row. He has won multiple b2b campaign of the year awards. His book achieved Amazon #1 Best Sell status across 5 categories. Get your copy of his books here  https://inspireyourbuyers.com/books/ [https://inspireyourbuyers.com/books/] ----- Key learning points from this conversation with Bruce Scheer: * Random sales conversations create random business results. * Every organization needs a consistent customer narrative. * Begin by identifying the right target organization and decision maker. * Solve the buyer's problem—not the user's problem. * Name the problem in simple, memorable language. * Help buyers see the cost of leaving the problem unsolved. * Paint a vivid picture of the desired outcome before discussing your solution. * Sell the concept before selling the product. * Focus on the buyer journey instead of product features. * Avoid common storytelling traps that prevent sales teams from aligning. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.   Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com [http://www.speechcoachforexecutives.com/] https://superiorpresentations.net/ [https://superiorpresentations.net/] https://www.linkedin.com/in/georgetorokpresentations/ [https://www.linkedin.com/in/georgetorokpresentations/] https://www.youtube.com/user/presentationskill [https://www.youtube.com/user/presentationskills1]

Why Your Intended Message is Misunderstood: George Torok

What You Say is Not What They Hear What is the Difference Between Your Intended and Unintend Message? Episode 313 (Solo show featuring George Torok) In this episode we explore: * why your whole message includes more than the words you intend to send * four reasons your intended message might not get through * why clarity in your head does not guarantee clarity for the listener * how beliefs and past experiences filter what people hear * how emotional state changes the meaning people receive * why setting and delivery method influence interpretation * how recent events can reshape audience receptiveness * why unintended messages act like static around your main point * how vocabulary and grammar influence credibility * how body language can contradict spoken words * how pace, pitch and inflection alter meaning * why missing information can distract listeners * how audience engagement strengthens communication * how to reduce unintended messages before they sabotage your intended message ----- Your Host, George Torok: Is known as the Speech Coach for Executives because he’s been coaching executive leaders to convey their messages with more confidence and success for 30 years. For 19 years, he hosted the radio show, Business in Motion, interviewing over 600 business and community leaders. As host of the podcast, Your Intended Message, he has interviewed communication specialists from 16 countries. George is co-author of the national bestseller, Secrets of Power Marketing, and contributed to 12 other books. His articles have been featured in magazines around the world, and he’s written over 2,000 blog posts. An adventurer, he’s visited over 30 countries on five continents and has run 12 marathons. ----- Key Lessons from this episode: * Your whole message includes both the message you intend to send and the unintended messages that travel with it. * Clarify your message before you speak. A message that feels clear in your head might become confusing when converted into words. * Your intended message can fail because people were not listening, did not understand you or did not believe you. * Communication requires several translations: from the thoughts in your head, into words, through the listener’s filters and finally into meaning in their mind. * Your audience filters your message through beliefs, past experiences, emotional state, setting, perspective and recent events. * Recent experiences can influence how people receive your next message. An unresolved issue might block acceptance of a new idea. * Unintended messages create communication static that can blur, weaken or contradict what you meant to convey. * Vocabulary and grammar send messages about clarity, credibility and professionalism beyond the literal meaning of your words. * Body language and voice can support your intended message or create doubt when they conflict with your words. * The method of delivery matters. Email, phone, video, coffee conversation and boardroom discussion each shape how a message is received. * Missing information can distract listeners when you raise a question but fail to answer it. * Audience engagement strengthens the message. Reading slides or text can weaken connection and reduce attention. * Distractions exist in the room, on the screen and inside the listener’s mind. * Effective communicators pay attention not only to what they intend to say, but also to the unintended messages attached to their delivery. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.   Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com [http://www.speechcoachforexecutives.com/] https://superiorpresentations.net/ [https://superiorpresentations.net/] https://www.linkedin.com/in/georgetorokpresentations/ [https://www.linkedin.com/in/georgetorokpresentations/] https://www.youtube.com/user/presentationskill [https://www.youtube.com/user/presentationskills1]

Company Culture by Design: Michael Grochmal

Culture Isn't an HR Program—It's Leadership in Action How to Build an Intentional Workplace Culture Episode 312 (Michael is based in Ontario, Canada, repeat of #162) In this conversation with Michael Grochmal we explore: * why every organization already has a culture * the difference between intentional and accidental culture * how everyday behaviors define organizational values * building customer service into company culture * recognizing employees in meaningful ways * creating belonging for remote employees * using handwritten notes to strengthen relationships * learning from other successful organizations * why leaders should experience their own customer journey * how culture books reinforce organizational identity * creating accountability through agreement * why people need to understand the purpose behind expectations * building a learning organization * making culture part of everyday leadership ----- About our guest Michael Grochmal: Michael is Director of Culture for CEO Global Network. He's been a member for 14 years.  Before selling the company. he was President of AtlasCare for 12 years. Learn more about CEO Global Network  https://ceoglobalnetwork.com/ [https://ceoglobalnetwork.com/] ----- Key points from this conversation: * Company culture exists whether you intentionally create it or not. * Culture is simply an agreed set of behaviors and expectations. * Leaders should build culture by design rather than by accident. * Every action communicates a message to employees, customers and suppliers. * Small, consistent behaviors reinforce organizational values. * Employee recognition becomes meaningful when it is personal. * Leaders should regularly experience their business as customers. * Culture grows stronger when people understand the "why" behind expectations. * Remote employees require intentional efforts to feel connected. * Learning organizations create stronger leaders and stronger cultures. * Company culture belongs to everyone, not only the CEO. * Celebrating success reminds people that their work matters. * Accountability begins with shared agreement rather than imposed control. * Great cultures continuously evolve through observation, learning and refinement. ---- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.   Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com [http://www.speechcoachforexecutives.com/] https://superiorpresentations.net/ [https://superiorpresentations.net/] https://www.linkedin.com/in/georgetorokpresentations/ [https://www.linkedin.com/in/georgetorokpresentations/] https://www.youtube.com/user/presentationskill [https://www.youtube.com/user/presentationskills1]

How to Write Better Emails that Get Results: Liz Danziger

Stop Sending Emails You'll Regret How to Avoid Toxic Emails and Proptect Your Reputation Episode 311 (repeat of #134, Liz is based in L.A.) In this conversation with Liz Danziger we explore: * why writing begins with thinking * defining your purpose before writing * identifying the reader's priorities * choosing the right communication medium * avoiding emotional emails * writing persuasive business messages * reducing email length * placing your request where readers see it * improving credibility through grammar * using appreciation to increase response rates * editing before sending * the three Ps: purpose, person and point ----- About our guest, Liz Danziger: Liz is the author of four books published by major publishers including the business writing guide, "Get To The Point". She has decades of experience in helping teams to write clearly and confidently. Follow her on Linkedin https://www.linkedin.com/in/elizabethdanziger/ [https://www.linkedin.com/in/elizabethdanziger/] ----- Key Learning Points: * Most writing problems begin before the first word is written. * Define your purpose before you begin writing. * Know your main point before you start typing. * Always write with the reader in mind. * Business writing serves three primary purposes: inform, request or persuade. * Keep emails short and focused. * Place your main request near the beginning of the email. * Repeat the request at the end of the email. * Match your writing style to your reader's preferences. * Avoid emotional emails whenever possible. * Read every important email aloud before sending it. * Apply the "You Idiot Rule" to test the tone of an email. * Grammar mistakes reduce credibility. * Long emails are rarely read. * Separate detailed information into attachments when appropriate. * Thanking people increases the likelihood of a positive response. * Purpose, Person and Point provide a practical framework for better communication. * Shorter sentences improve readability. * Reread every message before sending. * For important messages, wait before editing whenever possible. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.   Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com [http://www.speechcoachforexecutives.com/] https://superiorpresentations.net/ [https://superiorpresentations.net/] https://www.linkedin.com/in/georgetorokpresentations/ [https://www.linkedin.com/in/georgetorokpresentations/] https://www.youtube.com/user/presentationskill [https://www.youtube.com/user/presentationskills1]

How to Develop Charisma: Scott Mason

What Greek Mythology Teaches About Leadership Charisma, Ethics and Influence: Lessons from Ancient Greece Episode 310 (Scott is based in New York City) In this conversation with Scott Mason we explored: * how charisma can be developed rather than inherited * why Greek mythology still offers practical leadership lessons * using mythological avatars as personal development tools * the connection between ethics and influence * how leaders shape organizations through personal identity * the difference between charisma and entertainment * creating curiosity as a communication strategy * the four foundational elements of charisma * why meaningful messages attract and repel people * discovering and developing your charismatic strengths * self-actualization and leadership growth * communicating with purpose and authenticity ----- About our guest, Scott Mason: Scott is a graduate of Columbia Law School and worked as legal counsel & a senior executive with government and nonprofit organizations for a quarter of a century. Scott's insights on Greek mythology and business success have appeared in book compilations and online magazines and blogs; he additionally was the founding host of the Greater New York City area's official podcast for Toastmasters International, the world's largest public speaking organization. Connect or follow Scott: https://www.linkedin.com/in/themythslayer/ [https://www.linkedin.com/in/themythslayer/] https://www.myfreedomrocks.com/ [https://www.myfreedomrocks.com/] https://www.youtube.com/@Myth_Slayer [https://www.youtube.com/@Myth_Slayer] ----- Key Lessons from this conversation with Scott Mason: * Charisma is a learnable skill, not a trait reserved for a gifted few. * Effective communicators develop charisma in ways that fit their personality and circumstances. * Greek mythology provides powerful metaphors for leadership, resilience and personal growth. * A personal mythological avatar can serve as a guide for decision-making and self-development. * Leadership begins with understanding the stories and identities we assign to ourselves. * Businesses often reflect the beliefs and self-image of their leaders. * Entertainment and charisma are not the same thing. * Strong communication combines presence with a clear message. * Curiosity is a powerful communication tool that keeps audiences engaged. * Ethical influence creates stronger and more sustainable leadership. * Charisma often attracts supporters while also creating resistance. * Growth requires moving beyond easy challenges and confronting meaningful obstacles. * Leaders should focus on developing their strengths rather than obsessing over weaknesses. * Every person possesses unique "charismatic gemstones" that can become their greatest communication assets. * Self-awareness and authenticity are essential foundations of lasting influence. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.   Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com [http://www.speechcoachforexecutives.com/] https://superiorpresentations.net/ [https://superiorpresentations.net/] https://www.linkedin.com/in/georgetorokpresentations/ [https://www.linkedin.com/in/georgetorokpresentations/] https://www.youtube.com/user/presentationskill [https://www.youtube.com/user/presentationskills1]