Zephr's Subscription Think Tank

Ep 12- The Subscription Think Tank: Andres Glusman on Split Testing The Right Way

31 min · 18. maj 2023
episode Ep 12- The Subscription Think Tank: Andres Glusman on Split Testing The Right Way cover

Description

Welcome to the next episode in our Subscription Think Tank series! In this episode, we'll be interviewing Andres Glusman, CEO of Dowhatworks, to discuss the science behind split testing, and how subscription businesses can test and iterate quickly in an ever-changing digital world. Listen now to discover: How to be efficient with split testing Common misconceptions about split testing, the truth and the myths The importance of agility, automation, and tech flexibility What data Andres recommends gathering to make the most out of audience insights  Why Andres believes it's crucial to learn from other industries

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