Zephr's Subscription Think Tank

Welcome to the next episode in our Subscription Think Tank series! In this episode, we'll be interviewing Kyle Roof, Co-founder of High Voltage SEO and Page Optimizer Pro, to discuss the science behind search engine optimization. We'll talk about Google ranking factors, algorithm updates, and the core fundamentals that make up a successful SEO strategy. Listen now to discover: How to make improvements to your site TODAY Common misconceptions about Google updates, and what to actually look out for The importance of intelligent keyword targeting Striking the balance between value-rich content and SEO content What Kyle believes are the fundamentals that account for 60% of SEO success

Welcome to the next episode in our Subscription Think Tank series! In this episode, we'll be interviewing Andres Glusman, CEO of Dowhatworks, to discuss the science behind split testing, and how subscription businesses can test and iterate quickly in an ever-changing digital world. Listen now to discover: How to be efficient with split testing Common misconceptions about split testing, the truth and the myths The importance of agility, automation, and tech flexibility What data Andres recommends gathering to make the most out of audience insights  Why Andres believes it's crucial to learn from other industries

Take a look at the audio version of our latest blog: Reviving Readership: How to Implement a Successful Win-Back Strategy

Welcome to the next episode in our Subscription Think Tank series! In this episode, we'll be interviewing Evgeniy Medvedev, Head of Partnerships at Rarible, to discuss web3 opportunities, NFTs, and what the future holds for media and subscription companies in an ever-changing digital world. Listen now to discover: Why launch an NFT project- and how to do it the right way What 'gamification' means, and it's uses for building strong communities Evgeniy's predictions about the future of media in web3 Common misconceptions about NFTs, the truth and the myths

Take a look at the audio version of our latest blog: Building Authority in Google's New Algorithm