How I Built This with Guy Raz

Advice Line with Jane Wurwand of Dermalogica (2024)

Jane Wurwand, co-founder of the global skincare brand Dermalogica, joins Guy on the Advice Line, where they answer questions from three early stage founders. Plus, Jane shares her philosophy on the importance of customer education for building a trusted brand.  First we meet Camille in Virginia, who’s wondering how to scale her vegan baby food company without compromising on quality. Then Molly in Maine, who’s trying to build a community of new parents for her baby-friendly workout classes. And Sarah in Connecticut, who’s considering whether to expand beyond her core performance underwear product.   Thank you to the founders of Chunky Vegan, Baby Booty and Paradis Sport for being part of the show. If you’d like to be featured on a future Advice Line episode, leave us a one minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298. And be sure to listen to Dermalogica’s founding story [https://art19.com/shows/how-i-built-this/episodes/2b212701-7ac6-4313-b948-080832f2cbf0] as told by Jane on the show in 2016.  This episode was produced by Katherine Sypher. It was edited by John Isabella. Our audio engineer was Neal Rauch. See Privacy Policy at https://art19.com/privacy [https://art19.com/privacy] and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info [https://art19.com/privacy#do-not-sell-my-info].

Meridith Baer Home: Meridith Baer. She Started Over at 50 and Put Home Staging on the Map.

Meridith Baer grew up on the grounds of San Quentin prison, acted in TV and movies, wrote scripts in Hollywood … and then, at 50, started over – and built one of the best known home-staging companies in real estate. Meridith’s life unfolds like a movie: As a teenager, she was forced to give up her baby for adoption. In her twenties, she was a writer for Penthouse. In her thirties and forties, she was a screenwriter in Hollywood, hobnobbing with Sally Field and dating Patrick Stewart. But in her late forties, Meridith hit a wall. Her writing career stalled, so she poured her energy into fixing up the house she was renting. When the owner sold that house almost immediately, she stumbled onto a strange new idea: why not stage homes for a living? From there, Meridith turned a few pieces of thrift-store furniture and potted plants into a full-blown business: trucks, warehouses, hundreds of employees, and high-end homes across Los Angeles, New York, Miami, and beyond. Along the way, she weathered the pressures of scaling a creative service into an operational machine—without ever raising outside capital. What you’ll learn: How to reshape a career at 50 (or any age) without a master plan How Meridith priced her work based on value created, not hours worked Why you don’t always need investors to grow a multi-million-dollar service business The psychology of home staging: designing spaces that make buyers fall in love in the first 10 seconds How Meridith thinks about legacy, stepping back, and seizing new opportunities Timestamps:  06:08 – Growing up as a warden’s daughter inside San Quentin 11:01 – Teen pregnancy, forced adoption, and reunion decades later 12:43 – From Pepsi commercials to Penthouse magazine 19:58 – Selling a major movie script, recoiling at the finished product 22:47 – How a breakup with Patrick Stewart totally reshaped Meridith’s life 27:41 – The accidental first staging job at age 50 35:17 – Early days of the business: vans, day laborers from Home Depot, and naming her price 47:18 – Unexpected struggles: tax trouble, a cancer diagnosis 51:07 – The business expands to New York and beyond 1:00:22 – Running a 320-person company at 78—and what comes next 1:05:56 – Small Business Spotlight This episode was produced by Alex Cheng, with music by Ramtin Arablouei. It was edited by Neva Grant, with research help from Noor Gill. Our engineers were Patrick Murray and Kwesi Lee. Follow How I Built This: Instagram → @howibuiltthis [https://www.instagram.com/howibuiltthis/] X → @HowIBuiltThis [https://x.com/howibuiltthis] Facebook → How I Built This [https://www.facebook.com/howibuiltthis] Follow Guy Raz: Instagram → @guy.raz [https://www.instagram.com/guy.raz/] Youtube → guy_raz [https://www.youtube.com/channel/UCNSfrxNEmCruNtjIzxCBHjg] X → @guyraz [https://x.com/guyraz] Substack → guyraz.substack.com [http://guyraz.substack.com] Website → guyraz.com [http://guyraz.com] See Privacy Policy at https://art19.com/privacy [https://art19.com/privacy] and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info [https://art19.com/privacy#do-not-sell-my-info].

Advice Line with Bill Creelman of Spindrift

Bill Creelman, CEO and founder of Spindrift,  joins Guy on the Advice Line to answer questions from three early-stage entrepreneurs. Plus, Bill and Guy talk about the importance of solving one problem at a time.  First, we hear from Josh in West Hollywood, California - a pickle beer maker - who's wondering whether to drop his home-made brine to save money by using a manufactured flavor instead. Then Zac in Marshfield, Massachusetts, is trying to figure out how to get marketing help for his Hawaiian themed Flannel shirt company. And Jean Pierre in Portland is wondering about the best way to get his Kombucha business back on track.  Thank you to the founders of Donna’s Pickle Beer, Kona Brand and Soma Kombucha.  If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298. And be sure to listen to Spindrift’s Founding Story [https://wondery.com/shows/how-i-built-this/episode/10386-spindrift-bill-creelman/?queryID=a546cbe0fa8121a27c2a06048ac78899] as told by Bill on the show in 2020. This episode was produced by Kerry Thompson with music by Ramtin Arablouei. It was edited by Andrea Bruce. Our audio engineer was Kwesi Lee. See Privacy Policy at https://art19.com/privacy [https://art19.com/privacy] and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info [https://art19.com/privacy#do-not-sell-my-info].

Hydro Flask: Travis Rosbach. How a thirsty surfer changed the water bottle industry

What if the idea that changes your life… starts with something as ordinary as being thirsty? In 2007, Travis Rosbach walked into a sporting goods store looking for a water bottle—and stumbled onto a problem no one had solved. Plastic, BPA-lined bottles dominated the market. Metal alternatives leaked, dented, or couldn’t keep drinks cold enough.  Travis’s solution? A double-walled, vacuum-insulated, stainless steel bottle. His expertise? Non-existent.   This is the improbable story of how Hydro Flask was built—from scavenging metal parts in China, to selling bottles at outdoor markets, to getting into Whole Foods by sheer timing and luck, to a last-minute investor who walked in on the day Travis planned to shut the company down. Hydro Flask would go on to become one of the most recognizable and popular bottles in the country.  This is the story behind it. What You'll Learn * How paying attention to trends can lead to new business ideas * How a novice learns the ropes by obsessively comparing existing products  * How the lessons from past ventures can fuel future success  * Why perseverance and timing can be just as important as know-how Timestamps:  * 05:46 - Building a fence, and a first business: “I had no clue.”  * 09:33 - A one-way trip to Hawaii : The surprising detour that leads Travis to his biggest invention * 15:13 - How Travis gets inspired—then obsessed—after trying to buy a water bottle   * 22:08 - Searching for a manufacturer: a here-goes-nothing trip to China * 31:58 - The first prototype: two colors, sharp edges * 35:43 - Bootstrapping Hydro Flask: moving in with mom, storing bottles in grandpa’s garage   * 37:14 - Farmer’s markets, ice tests and the first buyers * 52:27 - The crisis that almost kills the company * 56:30 - An eleventh-hour visitor: “I might want to invest” * 58:34 - Leaving the company he built: why Travis walked away * 1:06:07 - Small Business Spotlight This episode was produced by Chris Maccini, with music by Ramtin Arablouei. Edited by Neva Grant, with research help from Claire Murashima. Follow How I Built This: Instagram → @howibuiltthis [https://www.instagram.com/howibuiltthis/] X → @HowIBuiltThis [https://x.com/howibuiltthis] Facebook → How I Built This [https://www.facebook.com/howibuiltthis] Follow Guy Raz: Instagram → @guy.raz [https://www.instagram.com/guy.raz/] Youtube → guy_raz [https://www.youtube.com/channel/UCNSfrxNEmCruNtjIzxCBHjg] X → @guyraz [https://x.com/guyraz] Substack → https://urldefense.com/v3/__http:/guyraz.substack.com__;!!Iwwt!RZoD751oWzUzoqqdJiqaoL6HdJfRHDUO1TKvYJ424d3Udn7-Pw9Nj6nEsauh9zcgEvLjUEc$guyraz.substack.com [http://guyraz.substack.com] Website → https://urldefense.com/v3/__http:/guyraz.substack.com__;!!Iwwt!RZoD751oWzUzoqqdJiqaoL6HdJfRHDUO1TKvYJ424d3Udn7-Pw9Nj6nEsauh9zcgEvLjUEc$guyraz.com [http://guyraz.com] See Privacy Policy at https://art19.com/privacy [https://art19.com/privacy] and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info [https://art19.com/privacy#do-not-sell-my-info].

Advice Line with Anthony Casalena of Squarespace

Squarespace founder Anthony Casalena joins Guy on the Advice Line, where they answer questions from three early-stage entrepreneurs. Plus, Anthony shares how Squarespace is leveraging AI to help people bolster their sites and digital presence more effectively. First we meet Bob in Connecticut, who’s wondering how to pump up awareness for his custom-made mattresses. Then Stacy in California asks how her new first aid products can stand out in a category dominated by legacy brands. And Mehek in New York strategizes about how to best launch a new digital companion she’s building: an app that supports people recovering from eating disorders. Thank you to the founders of Custom Sleep Technology, All Better Co., and Kahani for being a part of our show. If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com [hibt@id.wondery.com] or call 1-800-433-1298. And be sure to listen to Squarespace’s founding story [https://wondery.com/shows/how-i-built-this/episode/10386-squarespace-anthony-casalena/] as told by Anthony on the show in 2019. This episode was produced by Sam Paulson with music by Ramtin Arablouei. It was edited by Andrea Bruce. Our audio engineer was James Willetts. You can follow HIBT on X [https://x.com/HowIBuiltThis] & Instagram [https://www.instagram.com/howibuiltthis/] and sign up for Guy’s free newsletter at guyraz.com [http://guyraz.com/] or on Substack [https://guyraz.substack.com/]. See Privacy Policy at https://art19.com/privacy [https://art19.com/privacy] and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info [https://art19.com/privacy#do-not-sell-my-info].