How I Built This with Guy Raz - podcast

How I Built This with Guy Raz

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Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built. Order the How I Built This book at https://www.guyraz.com

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Nature’s Path: Arran and Ratana Stephens
23/5 2022

Nature’s Path: Arran and Ratana Stephens

Starting a business with your spouse can either bring you closer together or tear you apart. For Arran and Ratana Stephens, their business has lasted for nearly 40 years, and their marriage has thrived for much longer. As business partners, they seem perfectly matched: he’s the hard-charging visionary, she’s the practical, business-minded one who sometimes has to talk him out of a bad decision. But in 1985, Arran made a very smart move: seeing how organic food was starting to take off, he mixed up his first batch of Manna bread in a bathtub and started selling it, eventually expanding to national distribution. From there, he and Ratana pivoted to breakfast cereal, initially purchasing a factory that couldn’t make a single cornflake. Today, Nature’s Path sells organic cereals, tortilla chips and other snacks in more than 50 countries around the world. See Privacy Policy at https://art19.com/privacy [https://art19.com/privacy] and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info [https://art19.com/privacy#do-not-sell-my-info].

1h 21m
HIBT Lab! Stolen Focus: Johann Hari
19/5 2022

HIBT Lab! Stolen Focus: Johann Hari

Like so many of us, author Johann Hari noticed that the more time he spent looking at screens and switching from device to device, the harder it became for him to concentrate and achieve his goals. After talking to more than 200 doctors, researchers, and neuroscientists around the world, Johann came to a sobering conclusion: the human race is in the middle of an attention crisis. He examines this societal challenge in his new book, Stolen Focus: Why You Can’t Pay Attention and How to Think Deeply Again. This week on How I Built This Lab, Johann and Guy discuss the factors chipping away at our ability to focus, and what we can do to reclaim our attention. They also talk about flow states – how we get into them, and why everyone in the business world should be working to achieve them. Check out Johann’s book here: https://amzn.to/3L3wsMC [https://amzn.to/3L3wsMC] See Privacy Policy at https://art19.com/privacy [https://art19.com/privacy] and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info [https://art19.com/privacy#do-not-sell-my-info].

33m
HIBT Lab! UNLESS Collective: Eric Liedtke
16/5 2022

HIBT Lab! UNLESS Collective: Eric Liedtke

Eric Liedtke spent 26 years at Adidas, working his way up from an entry level position to Executive Board Member and Global Brand President. During that time, he helped revitalize the Adidas brand through high profile partnerships with celebrities like Kanye West and Beyonce. But he was also known for his focus on sustainability. It was Eric who pushed Adidas to commit to using only 100% recycled polyester in its clothing by 2024. This week on How I Built This Lab, Eric joins Guy to talk about the environmental impact of the fashion industry. Eric shares why he left Adidas and started his own apparel brand, UNLESS Collective, which makes 100% plant-based, biodegradable clothing. See Privacy Policy at https://art19.com/privacy [https://art19.com/privacy] and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info [https://art19.com/privacy#do-not-sell-my-info].

29m