AI in Marketing

Influencers in Exec Roles, Musk vs. OpenAI, EU's AI Access, Metalenz's Camera Tech, SAP API Policy, Panthalassa's Ocean AI

10 min · 5 de may de 202610 min
Portada del episodio Influencers in Exec Roles, Musk vs. OpenAI, EU's AI Access, Metalenz's Camera Tech, SAP API Policy, Panthalassa's Ocean AI

Descripción

Influencers are stepping into executive roles at major brands, leveraging their social capital to boost visibility and engagement. Notable appointments include Druski at T-Mobile and Dhar Mann at the NFL. This trend reflects a strategic shift towards integrating creators into brand leadership to foster deeper connections. Elon Musk's legal battle against OpenAI focuses on claims that the organization shifted from its original mission of AI safety to profit-driven motives. The case highlights broader concerns about AI development and the tension between safety and financial imperatives. EU finance ministers are negotiating access to Anthropic's Mythos AI model, a powerful cybersecurity tool currently limited to U.S. organizations. The discussions underscore tensions over technology control between Europe and the U.S. Greg Brockman, co-founder of OpenAI, revealed his stake in the company is valued at nearly $30 billion, central to Musk's lawsuit alleging unauthorized restructuring of OpenAI from a nonprofit to a for-profit entity. Metalenz has developed Polar ID, an under-display camera technology for secure face recognition in smartphones, expected to roll out by 2027. This innovation promises enhanced security without compromising display aesthetics. SAP's updated API policy has raised concerns about potential restrictions on integrating third-party AI tools, sparking controversy over its implications for developers and customers. Panthalassa secured $140 million in funding to develop ocean-powered computing systems for AI infrastructure, aiming to enhance energy and computing capacity without terrestrial constraints. Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Chief Innovation Officer at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. The Monthly Signal: AI in Marketing A monthly roundup of the most salient, most read, most liked, and most consequential AI in marketing insights, with a focus on what actually changes how you work. → Subscribe here [https://getvoicestream.com/subscribe/0a304a5c-d44b-41af-baaa-adfb8064c917] Enjoy the show? Leave AI in Marketing a five-star rating [https://getvoicestream.com/rate/ai-in-marketing] — it takes ten seconds and helps more people find the podcast. Start your VoiceStream [https://getvoicestream.com/] free trial today! If you're trying to get on more podcasts, PodMatch.com [https://www.joinpodmatch.com/backinamerica] connects you directly with hosts who are actively looking for guests. Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Chief Innovation Officer at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. The Monthly Signal: AI in Marketing A monthly roundup of the most salient, most read, most liked, and most consequential AI in marketing insights, with a focus on what actually changes how you work. → Subscribe here [https://getvoicestream.com/subscribe/0a304a5c-d44b-41af-baaa-adfb8064c917] Enjoy the show? Leave AI in Marketing a five-star rating [https://getvoicestream.com/rate/ai-in-marketing] — it takes ten seconds and helps more people find the podcast. Start your VoiceStream [https://getvoicestream.com/] free trial today! If you're trying to get on more podcasts, PodMatch.com [https://www.joinpodmatch.com/backinamerica] connects you directly with hosts who are actively looking for guests. 📚 SOURCES: * HTTPS://WWW.MARKETINGBREW.COM/STORIES/2026/04/29/CREATORS-JOINING-THE-C-SUITE [https://www.marketingbrew.com/stories/2026/04/29/creators-joining-the-c-suite] * HTTPS://TECHCRUNCH.COM/2026/05/04/ELON-MUSKS-ONLY-EXPERT-WITNESS-AT-THE-OPENAI-TRIAL-FEARS-AN-AGI-ARMS-RACE/ [https://techcrunch.com/2026/05/04/elon-musks-only-expert-witness-at-the-openai-trial-fears-an-agi-arms-race/] * HTTPS://WWW.PERPLEXITY.AI/PAGE/EU-FINANCE-MINISTERS-PRESS-ANT-._ZAHD1NQA.30QA3IYLAYA [https://www.perplexity.ai/page/eu-finance-ministers-press-ant-._Zahd1NQa.30Qa3iyLayA] * HTTPS://WWW.PERPLEXITY.AI/PAGE/BROCKMAN-REVEALS-30B-OPENAI-ST-0DAS8M_BSJIOYKTPBPZNPQ [https://www.perplexity.ai/page/brockman-reveals-30b-openai-st-0dAs8M_bSJiOYKtpBpzNpQ] * HTTPS://WWW.WIRED.COM/STORY/METALENZ-HAS-FIGURED-OUT-A-WAY-TO-MAKE-FACE-ID-INVISIBLE/ [https://www.wired.com/story/metalenz-has-figured-out-a-way-to-make-face-id-invisible/] * HTTPS://WWW.THEREGISTER.COM/2026/04/29/NEW_SAP_API_POLICY_PROVOKES/ [https://www.theregister.com/2026/04/29/new_sap_api_policy_provokes/] * HTTPS://WWW.MORNINGSTAR.COM/NEWS/BUSINESS-WIRE/20260504552400/PANTHALASSA-RAISES-140-MILLION-TO-POWER-AI-AT-SEA [https://www.morningstar.com/news/business-wire/20260504552400/panthalassa-raises-140-million-to-power-ai-at-sea]

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Portada del episodio Anthropic and SpaceXAI Team Up for AI Power Boost; OpenAI Faces Legal Battle with Musk

Anthropic and SpaceXAI Team Up for AI Power Boost; OpenAI Faces Legal Battle with Musk

Anthropic has partnered with SpaceXAI to utilize its Colossus 1 supercomputer, enhancing AI capabilities and addressing computational constraints. This collaboration supports Anthropic's AI services and strengthens SpaceXAI's position as it prepares for a public offering. Elon Musk's past conflicts with OpenAI's leadership are under legal scrutiny, highlighting internal tensions and the organization's shift to a for-profit model. The trial examines Musk's claims against co-founders Sam Altman and Greg Brockman. Anthropic has increased rate limits for its Claude Code and Opus API services, leveraging SpaceX's Colossus 1 data center. This expansion is part of Anthropic's strategy to enhance compute capabilities through various partnerships. TekStack introduces PowerStack 365, a Microsoft-certified CRM platform offering a cost-effective alternative to Salesforce, emphasizing data security and extensive customization within Microsoft Azure. OpenAI launches a self-serve Ads Manager for ChatGPT, enabling advertisers to manage campaigns with CPC bidding and conversion tracking, aiming to improve ad relevance while maintaining privacy protections. PJM Interconnection's CEO warns of the need to redesign the US power grid to meet rising electricity demand from AI infrastructure, as data center projects face delays due to power shortages and equipment bottlenecks. A study reveals that AI chatbots can negatively impact problem-solving and critical thinking skills, suggesting a need for AI tools that prioritize teaching users to maintain cognitive abilities. Meat-snack brands are leveraging strategic partnerships and community-building efforts to capitalize on consumer interest, with a focus on protein-rich diets and innovative marketing strategies to sustain growth. Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Chief Innovation Officer at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. The Monthly Signal: AI in Marketing A monthly roundup of the most salient, most read, most liked, and most consequential AI in marketing insights, with a focus on what actually changes how you work. → Subscribe here [https://getvoicestream.com/subscribe/0a304a5c-d44b-41af-baaa-adfb8064c917] Enjoy the show? Leave AI in Marketing a five-star rating [https://getvoicestream.com/rate/ai-in-marketing] — it takes ten seconds and helps more people find the podcast. Start your VoiceStream [https://getvoicestream.com/] free trial today! If you're trying to get on more podcasts, PodMatch.com [https://www.joinpodmatch.com/backinamerica] connects you directly with hosts who are actively looking for guests. Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Chief Innovation Officer at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. The Monthly Signal: AI in Marketing A monthly roundup of the most salient, most read, most liked, and most consequential AI in marketing insights, with a focus on what actually changes how you work. → Subscribe here [https://getvoicestream.com/subscribe/0a304a5c-d44b-41af-baaa-adfb8064c917] Enjoy the show? Leave AI in Marketing a five-star rating [https://getvoicestream.com/rate/ai-in-marketing] — it takes ten seconds and helps more people find the podcast. Start your VoiceStream [https://getvoicestream.com/] free trial today! If you're trying to get on more podcasts, PodMatch.com [https://www.joinpodmatch.com/backinamerica] connects you directly with hosts who are actively looking for guests. 📚 SOURCES: * HTTPS://WWW.WIRED.COM/STORY/ANTHROPIC-SPACEX-COMPUTE-DEAL-COLOSSUS/ [https://www.wired.com/story/anthropic-spacex-compute-deal-colossus/] * HTTPS://TECHCRUNCH.COM/2026/05/04/OPENAIS-COZY-PARTNER-CEREBRAS-IS-ON-TRACK-FOR-A-BLOCKBUSTER-IPO/ [https://techcrunch.com/2026/05/04/openais-cozy-partner-cerebras-is-on-track-for-a-blockbuster-ipo/] * HTTPS://THENEXTWEB.COM/NEWS/ANTHROPIC-CLAUDE-CODE-RATE-LIMITS-SPACEX-COLOSSUS-1 [https://thenextweb.com/news/anthropic-claude-code-rate-limits-spacex-colossus-1] * HTTPS://MARTECHSERIES.COM/TECHNOLOGY/TEKSTACK-LAUNCHES-POWERSTACK-365-AS-SALESFORCES-HEADLESS-360-CONFIRMS-THE-AGENT-FIRST-FUTURE/ [https://martechseries.com/technology/tekstack-launches-powerstack-365-as-salesforces-headless-360-confirms-the-agent-first-future/] * HTTPS://WWW.SEARCHENGINEJOURNAL.COM/OPENAI-LAUNCHES-SELF-SERVE-ADS-MANAGER-FOR-CHATGPT/573971/ [https://www.searchenginejournal.com/openai-launches-self-serve-ads-manager-for-chatgpt/573971/] * HTTPS://WWW.PERPLEXITY.AI/PAGE/PJM-CEO-WARNS-US-GRID-NEEDS-RE-YE.ROLSWRFS7MXCNPYMUXA [https://www.perplexity.ai/page/pjm-ceo-warns-us-grid-needs-re-yE.rOlsWRFS7MxCnpyMUXA] * HTTPS://WWW.WIRED.COM/STORY/USING-AI-NEGATIVE-IMPACT-THINKING-PROBLEM-SOLVING-STUDY/ [https://www.wired.com/story/using-ai-negative-impact-thinking-problem-solving-study/] * HTTPS://WWW.MARKETINGBREW.COM/STORIES/HOW-MEAT-SNACK-MARKETERS-ARE-MEETING-THE... [https://www.marketingbrew.com/stories/how-meat-snack-marketers-are-meeting-the-moment]

7 de may de 202611 min
Portada del episodio SAP Acquires Prior Labs; Salesforce, NVIDIA, and ServiceNow Innovate AI; Google DeepMind Unionizes

SAP Acquires Prior Labs; Salesforce, NVIDIA, and ServiceNow Innovate AI; Google DeepMind Unionizes

SAP is acquiring German AI startup Prior Labs, investing €1 billion to develop it into a leading AI lab for structured data. This move aims to enhance SAP's AI capabilities amid stock challenges due to the 'SaaSpocalypse.' Salesforce has launched "Headless 360," transforming its platform into a programmable infrastructure for AI agents, emphasizing openness and adaptability in the AI era. NVIDIA and ServiceNow are collaborating to introduce autonomous AI agents for enterprises, focusing on context and control across workflows with Project Arc. Google DeepMind employees in London are unionizing to prevent their AI technology's use in military applications, seeking ethical accountability from Google. SHRM Linkage highlights the importance of combining AI, human intelligence, and leadership intelligence to navigate disruption and achieve business success. OpenAI's GPT-5.5 Instant, the new default model for ChatGPT, features enhanced memory capabilities, improving dependability and accuracy but posing challenges for enterprise audit systems. AI-native enterprise spending has surged, while traditional SaaS growth has slowed, signaling a shift in the software industry towards AI agent-based models. Meta is developing Muse Spark, a personalized AI assistant, amid privacy concerns and increased capital expenditures, aiming to enhance user task management. Anthropic CEO Dario Amodei warns of a critical period to address software vulnerabilities identified by their AI model, Mythos, emphasizing the need for AI regulation to ensure consumer safety. Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Chief Innovation Officer at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. The Monthly Signal: AI in Marketing A monthly roundup of the most salient, most read, most liked, and most consequential AI in marketing insights, with a focus on what actually changes how you work. → Subscribe here [https://getvoicestream.com/subscribe/0a304a5c-d44b-41af-baaa-adfb8064c917] Enjoy the show? Leave AI in Marketing a five-star rating [https://getvoicestream.com/rate/ai-in-marketing] — it takes ten seconds and helps more people find the podcast. Start your VoiceStream [https://getvoicestream.com/] free trial today! If you're trying to get on more podcasts, PodMatch.com [https://www.joinpodmatch.com/backinamerica] connects you directly with hosts who are actively looking for guests. Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Chief Innovation Officer at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. The Monthly Signal: AI in Marketing A monthly roundup of the most salient, most read, most liked, and most consequential AI in marketing insights, with a focus on what actually changes how you work. → Subscribe here [https://getvoicestream.com/subscribe/0a304a5c-d44b-41af-baaa-adfb8064c917] Enjoy the show? Leave AI in Marketing a five-star rating [https://getvoicestream.com/rate/ai-in-marketing] — it takes ten seconds and helps more people find the podcast. Start your VoiceStream [https://getvoicestream.com/] free trial today! If you're trying to get on more podcasts, PodMatch.com [https://www.joinpodmatch.com/backinamerica] connects you directly with hosts who are actively looking for guests. 📚 SOURCES: * HTTPS://TECHCRUNCH.COM/2026/05/05/SAP-BETS-1-16B-ON-18-MONTH-OLD-GERMAN-AI-LAB-AND-SAYS-YES-TO-NEMOCLAW/ [https://techcrunch.com/2026/05/05/sap-bets-1-16b-on-18-month-old-german-ai-lab-and-says-yes-to-nemoclaw/] * HTTPS://VENTUREBEAT.COM/TECHNOLOGY/SALESFORCE-LAUNCHES-HEADLESS-360-TO-TURN-ITS-ENTIRE-PLATFORM-INTO-INFRASTRUCTURE-FOR-AI-AGENTS [https://venturebeat.com/technology/salesforce-launches-headless-360-to-turn-its-entire-platform-into-infrastructure-for-ai-agents] * HTTPS://BLOGS.NVIDIA.COM/BLOG/SERVICENOW-AUTONOMOUS-AI-AGENTS-ENTERPRISES/ [https://blogs.nvidia.com/blog/servicenow-autonomous-ai-agents-enterprises/] * HTTPS://WWW.WIRED.COM/STORY/GOOGLE-DEEPMIND-WORKERS-VOTE-TO-UNIONIZE-OVER-MILITARY-AI-DEALS/ [https://www.wired.com/story/google-deepmind-workers-vote-to-unionize-over-military-ai-deals/] * HTTPS://WWW.SHRM.ORG/CONTENT/SHRM/US/EN/TOPICS-TOOLS/NEWS/LINKAGE/AI-ISNT-ANSWER-LEADERSHIP-INTELLIGENCE-IS.HTML [https://www.shrm.org/content/shrm/us/en/topics-tools/news/linkage/ai-isnt-answer-leadership-intelligence-is.html] * HTTPS://VENTUREBEAT.COM/ORCHESTRATION/GPT-5-5-INSTANT-SHOWS-YOU-WHAT-IT-REMEMBERED-JUST-NOT-ALL-OF-IT [https://venturebeat.com/orchestration/gpt-5-5-instant-shows-you-what-it-remembered-just-not-all-of-it] * HTTPS://THENEXTWEB.COM/NEWS/SAAS-STAGNATION-AI-NATIVE-AGENTIC-ENTERPRISE-SPEND [https://thenextweb.com/news/saas-stagnation-ai-native-agentic-enterprise-spend] * HTTPS://WWW.TRENDINGTOPICS.EU/META-GOES-OPENCLAW/ [https://www.trendingtopics.eu/meta-goes-openclaw/] * https://www.cnbc.com/2026/05/05/anthropic-ceo-cyber-moment-of-danger-mythos-vulnerabilities.html

Ayer13 min
Portada del episodio Influencers in Exec Roles, Musk vs. OpenAI, EU's AI Access, Metalenz's Camera Tech, SAP API Policy, Panthalassa's Ocean AI

Influencers in Exec Roles, Musk vs. OpenAI, EU's AI Access, Metalenz's Camera Tech, SAP API Policy, Panthalassa's Ocean AI

Influencers are stepping into executive roles at major brands, leveraging their social capital to boost visibility and engagement. Notable appointments include Druski at T-Mobile and Dhar Mann at the NFL. This trend reflects a strategic shift towards integrating creators into brand leadership to foster deeper connections. Elon Musk's legal battle against OpenAI focuses on claims that the organization shifted from its original mission of AI safety to profit-driven motives. The case highlights broader concerns about AI development and the tension between safety and financial imperatives. EU finance ministers are negotiating access to Anthropic's Mythos AI model, a powerful cybersecurity tool currently limited to U.S. organizations. The discussions underscore tensions over technology control between Europe and the U.S. Greg Brockman, co-founder of OpenAI, revealed his stake in the company is valued at nearly $30 billion, central to Musk's lawsuit alleging unauthorized restructuring of OpenAI from a nonprofit to a for-profit entity. Metalenz has developed Polar ID, an under-display camera technology for secure face recognition in smartphones, expected to roll out by 2027. This innovation promises enhanced security without compromising display aesthetics. SAP's updated API policy has raised concerns about potential restrictions on integrating third-party AI tools, sparking controversy over its implications for developers and customers. Panthalassa secured $140 million in funding to develop ocean-powered computing systems for AI infrastructure, aiming to enhance energy and computing capacity without terrestrial constraints. Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Chief Innovation Officer at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. The Monthly Signal: AI in Marketing A monthly roundup of the most salient, most read, most liked, and most consequential AI in marketing insights, with a focus on what actually changes how you work. → Subscribe here [https://getvoicestream.com/subscribe/0a304a5c-d44b-41af-baaa-adfb8064c917] Enjoy the show? Leave AI in Marketing a five-star rating [https://getvoicestream.com/rate/ai-in-marketing] — it takes ten seconds and helps more people find the podcast. Start your VoiceStream [https://getvoicestream.com/] free trial today! If you're trying to get on more podcasts, PodMatch.com [https://www.joinpodmatch.com/backinamerica] connects you directly with hosts who are actively looking for guests. Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Chief Innovation Officer at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. The Monthly Signal: AI in Marketing A monthly roundup of the most salient, most read, most liked, and most consequential AI in marketing insights, with a focus on what actually changes how you work. → Subscribe here [https://getvoicestream.com/subscribe/0a304a5c-d44b-41af-baaa-adfb8064c917] Enjoy the show? Leave AI in Marketing a five-star rating [https://getvoicestream.com/rate/ai-in-marketing] — it takes ten seconds and helps more people find the podcast. Start your VoiceStream [https://getvoicestream.com/] free trial today! If you're trying to get on more podcasts, PodMatch.com [https://www.joinpodmatch.com/backinamerica] connects you directly with hosts who are actively looking for guests. 📚 SOURCES: * HTTPS://WWW.MARKETINGBREW.COM/STORIES/2026/04/29/CREATORS-JOINING-THE-C-SUITE [https://www.marketingbrew.com/stories/2026/04/29/creators-joining-the-c-suite] * HTTPS://TECHCRUNCH.COM/2026/05/04/ELON-MUSKS-ONLY-EXPERT-WITNESS-AT-THE-OPENAI-TRIAL-FEARS-AN-AGI-ARMS-RACE/ [https://techcrunch.com/2026/05/04/elon-musks-only-expert-witness-at-the-openai-trial-fears-an-agi-arms-race/] * HTTPS://WWW.PERPLEXITY.AI/PAGE/EU-FINANCE-MINISTERS-PRESS-ANT-._ZAHD1NQA.30QA3IYLAYA [https://www.perplexity.ai/page/eu-finance-ministers-press-ant-._Zahd1NQa.30Qa3iyLayA] * HTTPS://WWW.PERPLEXITY.AI/PAGE/BROCKMAN-REVEALS-30B-OPENAI-ST-0DAS8M_BSJIOYKTPBPZNPQ [https://www.perplexity.ai/page/brockman-reveals-30b-openai-st-0dAs8M_bSJiOYKtpBpzNpQ] * HTTPS://WWW.WIRED.COM/STORY/METALENZ-HAS-FIGURED-OUT-A-WAY-TO-MAKE-FACE-ID-INVISIBLE/ [https://www.wired.com/story/metalenz-has-figured-out-a-way-to-make-face-id-invisible/] * HTTPS://WWW.THEREGISTER.COM/2026/04/29/NEW_SAP_API_POLICY_PROVOKES/ [https://www.theregister.com/2026/04/29/new_sap_api_policy_provokes/] * HTTPS://WWW.MORNINGSTAR.COM/NEWS/BUSINESS-WIRE/20260504552400/PANTHALASSA-RAISES-140-MILLION-TO-POWER-AI-AT-SEA [https://www.morningstar.com/news/business-wire/20260504552400/panthalassa-raises-140-million-to-power-ai-at-sea]

5 de may de 202610 min
Portada del episodio Agentic Fabric: AI Coordination, Meta's Robotics Move, and Spotify's Artist Verification

Agentic Fabric: AI Coordination, Meta's Robotics Move, and Spotify's Artist Verification

In this episode of AI in Marketing, we delve into the concept of "agentic fabric" as discussed by Jason Lemkin on SaaStr's "The Agents." Explore how a single coordinator, like Stella Chen at Nytro Marketing, orchestrates a team of AI agents to enhance productivity and maintain quality in marketing tasks. We also cover a range of AI-related news: The New York Times examines AI's impact on employment, Meta acquires Assured Robot Intelligence to bolster its robotics capabilities, and Spotify introduces a 'Verified' badge to distinguish human artists from AI-generated ones. Additionally, Newsweek highlights AI's operationalization in business, ADWEEK discusses AI's role in retail media, TechCrunch reports on California's new autonomous vehicle regulations, and a Harvard study reveals AI's potential in outperforming human doctors in ER diagnoses. Join us for a comprehensive look at how AI is reshaping industries and the workforce. Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Chief Innovation Officer at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. The Monthly Signal: AI in Marketing A monthly roundup of the most salient, most read, most liked, and most consequential AI in marketing insights, with a focus on what actually changes how you work. → Subscribe here [https://getvoicestream.com/subscribe/0a304a5c-d44b-41af-baaa-adfb8064c917] Enjoy the show? Leave AI in Marketing a five-star rating [https://getvoicestream.com/rate/ai-in-marketing] — it takes ten seconds and helps more people find the podcast. Start your VoiceStream [https://getvoicestream.com/] free trial today! If you're trying to get on more podcasts, PodMatch.com [https://www.joinpodmatch.com/backinamerica] connects you directly with hosts who are actively looking for guests. Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Chief Innovation Officer at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. The Monthly Signal: AI in Marketing A monthly roundup of the most salient, most read, most liked, and most consequential AI in marketing insights, with a focus on what actually changes how you work. → Subscribe here [https://getvoicestream.com/subscribe/0a304a5c-d44b-41af-baaa-adfb8064c917] Enjoy the show? Leave AI in Marketing a five-star rating [https://getvoicestream.com/rate/ai-in-marketing] — it takes ten seconds and helps more people find the podcast. Start your VoiceStream [https://getvoicestream.com/] free trial today! If you're trying to get on more podcasts, PodMatch.com [https://www.joinpodmatch.com/backinamerica] connects you directly with hosts who are actively looking for guests. 📚 SOURCES: * HTTPS://WWW.LINKEDIN.COM/IN/BERTELOOT/ [https://www.linkedin.com/in/berteloot/] * HTTPS://WWW.NYTIMES.COM/2026/05/03/OPINION/AI-JOBS-UNEMPLOYMENT-SILICON-VALLEY.HTML?SEARCHRESULTPOSITION=1 [https://www.nytimes.com/2026/05/03/opinion/ai-jobs-unemployment-silicon-valley.html?searchResultPosition=1] * HTTPS://WWW.HUMANOIDSDAILY.COM/NEWS/META-ACQUIRES-ASSURED-ROBOT-INTELLIGENCE-TO-BOLSTER-HUMANOID-AMBITIONS [https://www.humanoidsdaily.com/news/meta-acquires-assured-robot-intelligence-to-bolster-humanoid-ambitions] * HTTPS://WWW.BBC.COM/NEWS/ARTICLES/C5YERR4M1YNO [https://www.bbc.com/news/articles/c5yerr4m1yno] * HTTPS://WWW.NEWSWEEK.COM/AI-IMPACT-COMPANIES-DEPLOYING-AI-FEW-CAN-PROVE-IT-WORKS-11903617 [https://www.newsweek.com/ai-impact-companies-deploying-ai-few-can-prove-it-works-11903617] * HTTPS://WWW.ADWEEK.COM/COMMERCE/AI-IS-BRINGING-RETAIL-MEDIA-CLOSER-TO-THE-SALE/ [https://www.adweek.com/commerce/ai-is-bringing-retail-media-closer-to-the-sale/] * HTTPS://TECHCRUNCH.COM/2026/05/03/TECHCRUNCH-MOBILITY-HOW-DO-YOU-ISSUE-A-TICKET-TO-A-ROBOTAXI/ [https://techcrunch.com/2026/05/03/techcrunch-mobility-how-do-you-issue-a-ticket-to-a-robotaxi/] * HTTPS://TECHCRUNCH.COM/2026/05/01/MUSELY-SECURES-360M-FROM-GENERAL-CATALYST-WITHOUT-GIVING-UP-EQUITY/ [https://techcrunch.com/2026/05/01/musely-secures-360m-from-general-catalyst-without-giving-up-equity/]

4 de may de 202611 min
Portada del episodio Anthropic's $900B Valuation, AI in Healthcare, and Salesforce's Crowdsourced AI Strategy

Anthropic's $900B Valuation, AI in Healthcare, and Salesforce's Crowdsourced AI Strategy

Welcome to The Monthly Signal: AI in Marketing, where we bring you the latest and most impactful AI developments in the tech world. This month, Anthropic is reportedly closing in on a $50 billion fundraising round, potentially valuing the company at $900 billion, as it gears up for an IPO. Meanwhile, a Harvard-led study shows OpenAI's "o1 preview" AI model outperforming human doctors in emergency room tasks, highlighting AI's potential in healthcare. Uberall's insights reveal a shift towards AI-powered search engines, prompting businesses to adopt Generative Engine Optimization strategies. Salesforce is crowdsourcing its AI roadmap through customer feedback, while Meta plans to lay off 10% of its workforce amid AI integration challenges. OpenAI CEO Sam Altman expresses skepticism about universal basic income, advocating for collective ownership models instead. In the ongoing Musk v. Altman trial, OpenAI faces scrutiny over its shift to a for-profit model. Apple sees unexpected demand for Macs due to AI workloads, and Anthropic's CEO faces criticism over AI's role in defense. Stay tuned for more insights on how these developments are shaping the future of AI in marketing. Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Chief Innovation Officer at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. The Monthly Signal: AI in Marketing A monthly roundup of the most salient, most read, most liked, and most consequential AI in marketing insights, with a focus on what actually changes how you work. → Subscribe here [https://getvoicestream.com/subscribe/0a304a5c-d44b-41af-baaa-adfb8064c917] Enjoy the show? Leave AI in Marketing a five-star rating [https://getvoicestream.com/rate/ai-in-marketing] — it takes ten seconds and helps more people find the podcast. Start your VoiceStream [https://getvoicestream.com/] free trial today! If you're trying to get on more podcasts, PodMatch.com [https://www.joinpodmatch.com/backinamerica] connects you directly with hosts who are actively looking for guests. Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Chief Innovation Officer at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. The Monthly Signal: AI in Marketing A monthly roundup of the most salient, most read, most liked, and most consequential AI in marketing insights, with a focus on what actually changes how you work. → Subscribe here [https://getvoicestream.com/subscribe/0a304a5c-d44b-41af-baaa-adfb8064c917] Enjoy the show? Leave AI in Marketing a five-star rating [https://getvoicestream.com/rate/ai-in-marketing] — it takes ten seconds and helps more people find the podcast. Start your VoiceStream [https://getvoicestream.com/] free trial today! If you're trying to get on more podcasts, PodMatch.com [https://www.joinpodmatch.com/backinamerica] connects you directly with hosts who are actively looking for guests. 📚 SOURCES: * HTTPS://TECHCRUNCH.COM/2026/04/30/ANTHROPIC-POTENTIAL-900B-VALUATION-ROUND-COULD-HAPPEN-WITHIN-TWO-WEEKS/ [https://techcrunch.com/2026/04/30/anthropic-potential-900b-valuation-round-could-happen-within-two-weeks/] * HTTPS://WWW.HARVARDMAGAZINE.COM/AI/AI-OUTPERFORMS-DOCTORS-DIAGNOSIS-HARVARD-STUDY [https://www.harvardmagazine.com/ai/ai-outperforms-doctors-diagnosis-harvard-study] * HTTPS://WWW.SEARCHENGINEJOURNAL.COM/GEO-PLAYBOOK-LOCAL-SEARCH-SPA/572960/ [https://www.searchenginejournal.com/geo-playbook-local-search-spa/572960/] * HTTPS://TECHCRUNCH.COM/2026/04/30/SALESFORCE-IS-CROWDSOURCING-ITS-AI-ROADMAP-WITH-CUSTOMERS/ [https://techcrunch.com/2026/04/30/salesforce-is-crowdsourcing-its-ai-roadmap-with-customers/] * HTTPS://WWW.BUSINESSINSIDER.COM/META-EARNINGS-LAYOFFS-AI-EFFICIENCY-INFRASTRUCTURE-PUSH-2026-4 [https://www.businessinsider.com/meta-earnings-layoffs-ai-efficiency-infrastructure-push-2026-4] * HTTPS://WWW.BUSINESSINSIDER.COM/SAM-ALTMAN-UBI-UNIVERSAL-BASIC-INCOME-VIEW-CHANGES-2026-4 [https://www.businessinsider.com/sam-altman-ubi-universal-basic-income-view-changes-2026-4] * HTTPS://THENEXTWEB.COM/NEWS/MUSK-OPENAI-TRIAL-CROSS-EXAMINATION-FOOL-NONPROFIT [https://thenextweb.com/news/musk-openai-trial-cross-examination-fool-nonprofit] * HTTPS://TECHCRUNCH.COM/2026/04/30/APPLE-WAS-SURPRISED-BY-AI-DRIVEN-DEMAND-FOR-MACS/ [https://techcrunch.com/2026/04/30/apple-was-surprised-by-ai-driven-demand-for-macs/] * HTTPS://WWW.THE-EXPRESS.COM/NEWS/POLITICS/206186/FUMING-PETE-HEGSETH-CALLS-ANTHROPIC?INT_SOURCE=AMP_CONTINUE_READING&INT_MEDIUM=AMP&INT_CAMPAIGN=CONTINUE_READING_BUTTON#AMP-READMORE-TARGET [https://www.the-express.com/news/politics/206186/fuming-pete-hegseth-calls-anthropic?int_source=amp_continue_reading&int_medium=amp&int_campaign=continue_reading_button#amp-readmore-target]

1 de may de 202612 min