Matt Oakley on Humans, Machines, and the Future of Measurement

Matt Oakley on Humans, Machines, and the Future of Measurement

Matt Oakley explains how AI is transforming PR measurement, reshaping media strategy, and becoming a critical new audience.

Johna Burke on Embracing AI Responsibly

Johna Burke highlights iterative testing, sourcing ethics, and sustainability challenges in the relationship between AI and strategic communications.

Anne Green and Mark McClennan on Ethical Frameworks for AI in PR

Anne Green and Mark McClennan discuss why ethics, transparency, and thoughtful leadership are essential as AI reshapes the practice and business of PR.

Winning in the Age of Clickless Search with Brian Stempeck

Brian Stempeck unpacks how AI is reshaping discovery and why PR must evolve from chasing clicks to earning credibility in AI-generated answers.

Michael Brito on Why PR Should Lead the AI Revolution

Michael Brito explains why PR pros should be leading the AI revolution and how AI is transforming insights, narratives, and reputation strategy.