Ep 36: What happens when your business goes viral on social media with Meg Richards

Ep 36: What happens when your business goes viral on social media with Meg Richards

It’s the final episode of Season 1 of All Things Small Biz and we are wrapping up with something we are hoping all of you will get to experience one day. Having your business go viral on social media. But what actually happens to your business when this occurs? Well that’s what we’re covering off on today. To kick things off Sarah and Brian discuss: -      The advantages of having your business go viral -      How to prepare your business to be able to handle the post-viral workload -      The pitfalls of having your business go viral Sarah is then joined by Meg Richards of Kruz Creations. Meg has hilarious, has an amazing instgram page and is your product marketing guru. Meg has had the very good experience of having her business social media go viral and has learnt a lot of lessons from the experience In today’s episode Meg  shares: -      How she started building her business social media -      What made her social media go viral -      What happens after your business goes viral Key Quotes: “It doesn’t mean you’re winning at life because you’ve got followers.” “You don’t need a bazillion followers, you just need to be stay consistent and real to yourself.” “Social media is important is so important because that’s where people go to find you and find what you’re about.” If you want to follow Meg online you can do so on Instagram: @kruzcreations Or head to her website: https://www.kruzcreations.com/ [https://www.kruzcreations.com/] For all the latest on All Things Small Biz you can follow us at @the_ecomm_hub and become a part of the community. You can also head to our website for tips and check out our business coaching page https://www.westofthewaves.com/pages/coax-australia-podcast [https://www.westofthewaves.com/pages/coax-australia-podcast] If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves

Ep 35: Chasing your dreams and building a business around them with Alex Cragg

Everyone hopes to be able to chase their dream and often that is in regards to their career. But what does it mean to chase your dream and start a business with it? That’s what we’re hoping to cover today. To kick things off Sarah and Brian discuss: -      What a business ‘dream’ might look like -      What it means to chase your dreams -      The different versions of a ‘dream business’ Sarah is then joined by Alex Cragg from Burilda Park. Alex is a horse lover, communications specialist, copywrite, wedding planner, wife, mother and she and her husband are living their dream together. In today’s episode Alex shares: -       How she decided what her dream business was -      The steps she took to chase her dream business -      How an injury helped her have the confidence top chase her dream Key Quotes: “It (the injury) made me not nervous when I came back to ride.” “And I just thought, I reckon I could have a crack.” If you want to follow Alex online you can do so on Instagram: @burildapark_equine Or on facebook: https://www.facebook.com/burildaparkequine1 [https://www.facebook.com/burildaparkequine1] You can also head to the business websites: https://www.burildapark.com.au/ [https://www.burildapark.com.au/] For all the latest on All Things Small Biz you can follow us at @the_ecomm_hub and become a part of the community. You can also head to our website for tips and check out our business coaching page https://www.westofthewaves.com/pages/coax-australia-podcast [https://www.westofthewaves.com/pages/coax-australia-podcast] If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves

Ep 34: Diving into the next natural step for your business with Andrea McInnes

Growing your business can be scary, because what if you make the wrong move? But at the same time, you need to make a move in order to keep growing and developing, so many business owners can feel a little trapped. In today’s episode we’re discussing diving into the next natural step for your business. To start things off, Sarah shares: -      How many different steps she has taken with her business -      Why you shouldn’t regret any tangent or extra step taken -      The next big step that is happening with the podcast Sarah is then joined by Andrea McInnes, a wife, mother and owner of 3 businesses! Andrea is the founder of Billie & Grace a ladies wear brand, Sassafras, a gorgeous children’s wear store and has also started a manufacturing hub. She has made a lot of big and small steps, started or taken over and developed businesses and is constantly growing. In today’s episode Andrea shares: -      How she made the move from selling on the internet to in a store -      Why losing out on a grant pushed her to start a manufacturing hub herself -      How she made a less profitable model of manufacturing work for her Key Quotes: “It’s certainly not the most profitable model but you can make it work.” “I’d love to see some young women coming through that we could skill.” If you want to follow any of Andreas businesses you can do so on Instagram: @ormistonandco @sassafrasdungog @billie_and_grace You can also head to the business websites: https://billieandgrace.com.au/ [https://billieandgrace.com.au/] Or https://sassafrasdungog.com.au/ [https://sassafrasdungog.com.au/] For all the latest on All Things Small Biz you can follow us at @the_ecomm_hub and become a part of the community. You can also head to our website for tips and check out our business coaching page https://www.westofthewaves.com/pages/coax-australia-podcast [https://www.westofthewaves.com/pages/coax-australia-podcast] If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves

Ep 33: Scaling a business up from being just 1 on 1 with Dr Lizzie McCreedy

Keeping a business going can be pretty exhausting, especially if you are basing your business off of a 1 on 1 model with you dealing directly and individually with each client. Today’s episode is all about how to plan your business for scaling up, whether it be to include multiple staff, or for courses and workshops that deal with groups of people at one time. To start things off, Sarah shares: -      How scaling up your business can help you out. -      Why many people struggle to figure out how to make things easier for themselves in their business. -      Her advice for people who think their career can't translate into small business Sarah is then joined by Dr Lizzie McCreedy, a veterinarian who specialises with horses, but when her health prevented her from doing the hard, 1 on 1 work with clients she found herself being pushed to pivot and actually scale her business in a way where she could deal with more people in less time. She loves all things equine and is the founder of the business Empowering Equine Education where she offers the everyday horse owner expert advice straight from the vet. In today’s episode Lizzie shares: -      How it took a major health issue to force her into scaling her business differently -      Her tips for how she started building her course -      The importance of having confidence in yourself in order to succeed with running courses. Key Quotes: “This business is such a direct reflection of me that I need to really show up and be confident in just how valuable I am.” “Prioritise one thing that is going to move the needle for me and do that first in the day.” “Making sure I had really good mentorship was key…and it saves me a lot of time.” If you’re interested in Dr Lizzie’s services or courses you can find her on Instagram at @empowering.equine.education Or head to facebook: https://www.facebook.com/empoweringequineeducation [https://www.facebook.com/empoweringequineeducation] For all the latest on All Things Small Biz you can follow us at @the_ecomm_hub and become a part of the community. You can also head to our website for tips and check out our business coaching page https://www.westofthewaves.com/pages/coax-australia-podcast [https://www.westofthewaves.com/pages/coax-australia-podcast] If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves

Ep 32: Building a business that helps other people outsource with Tenai Seymour

This weeks episode is all about running a business that takes other people’s outsourced work. To run a business there are so many elements that can easily be outsourced to help alleviate pressure on the business owner. Making a business based around providing that service can be very lucrative and is definitely worth exploring. To start things off, Sarah shares: -       What jobs she personally outsources to other businesses -       The time outsourcing went wrong for her -       The top things she looks for in a business hoping to take her outsourced work. Sarah is then joined by Tenai Seymour. Tenai is a mother, a legend and the founder of Ads Haus, a service that helps you master Facebook and Instagram ads to grow your business confidently. Tenai has a background in marketing, has worked in cattle export, studied international business and marketing. She is all about the social media ads and has so much knowledge to help you out. In today’s episode Tenai shares: -      How she proved to a business that they needed her services -      The 3 main things you should do before running ads -      Her major, but surprisingly simple, hack for taking video for ad content Key Quotes: “The data will tell you exactly what’s happening or where you’re falling down.” “Don’t just assume, test, test, test, test, test.” “You can have an idea and be running with this idea, but if the data isn’t coming back, there is a disconnect there.” “Outsource stuff that you don’t enjoy or that is going to take you a long time.” If you want to find more tips or use Tenai’s services, you can follow her on Instagram at @ads_haus or head to her website www.adshaus.com.au For all the latest on All Things Small Biz you can follow us at @the_ecomm_hub and become a part of the community. You can also head to our website for tips and check out our business coaching page https://www.westofthewaves.com/pages/coax-australia-podcast [https://www.westofthewaves.com/pages/coax-australia-podcast] If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves