AtVenture DealFlow
EPISODE 23 - FREEK WESSELS - JOHNNY CASHEW In this episode, Laurie Lancee speaks with Freek Wessels, CEO of Johnny Cashew. Johnny Cashew is flipping the cashew supply chain. 60% of the world's cashews come from Africa, yet 90% get shipped to Asia to be processed. Johnny Cashew processes the nuts where they grow, in Tanzania, paying living wages to 600 to 800 women, buying the whole harvest including broken nuts, and selling a fully traceable certified product into European retail. We talk about how a broken global supply chain became a business opportunity, what it takes to grow 40 to 50% per year with minimal marketing budget, and why Lidl came knocking rather than the other way around. Key Metrics: * Sector: Sustainable FMCG * Country: Netherlands * Business model: B2B2C brand + private label + upcycled byproducts * Traction: €4m run rate, 40- 50% growth, listings in NL, UK & DE * Value proposition: The first fully traceable cashew brand, processed at origin: "Peel it where you plant it" Listen to the full episode on AtVenture DealFlow. More: www.atventureplatform.com [http://www.atventureplatform.com] See you at the next great deal!
23 episodios
Comentarios
0Sé la primera persona en comentar
¡Regístrate ahora y únete a la comunidad de AtVenture DealFlow!