B2B Power Hour

196. Mastering Product-Led Growth w/ Breezy Beaumont

42 min · 30 de oct de 2023
Portada del episodio 196. Mastering Product-Led Growth w/ Breezy Beaumont

Descripción

An episode so good we had to play it twice. Morgan sits down with Breezy Beaumont, former Head of Growth & Marketing at Correlated, to discuss product qualified leads (PQLs) and how they transform a product-led growth strategy. They dive into building revenue intelligence, PQL vs. MQL vs. SQL, how sales changes in a product-led company, and building the revenue teams of the future. Get ready for a serious knowledge drop from one of the leaders in product-led revenue.

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Portada del episodio 197. How to Break into Enterprise Sales w/ Ian Koniak

197. How to Break into Enterprise Sales w/ Ian Koniak

An episode so good we had to play it twice. Do you want to perform at the highest level of enterprise sales? What if you could learn the exact skillset, mind frame, and framework it takes to accomplish your goals right from a podcast episode? On this episode of the B2B Power Hour, we talk to Ian Koniak. He's the founder of Ian Koniak Sales Coaching Inc. and former strategic account director at Salesforce, where he managed some of its largest enterprise accounts. We break down exactly what it takes to make it in enterprise sales, from how to set achievable goals to seeking agents of change within your target organizations. Plus, Ian gives us an exclusive look at his brand-new PREDICT framework for qualifying enterprise prospects and effectively sealing the deal. You'll hear how Ian went from door-to-door copier sales (yes, really) to closing multi-million dollar deals.

6 de nov de 202349 min