The Launch Checklist I Never Skip

Your Summer Marketing Plan

Every June, I start thinking I hate my marketing. Then I remember it’s not my business—it’s summer. In this episode, I’m sharing the pattern I’ve noticed over the last few years and the questions I ask myself whenever summer rolls around. If you’re feeling overwhelmed, uninspired, or simply craving more time away from your screen, this conversation will help you simplify your marketing without sacrificing momentum. You'll learn how to identify what actually matters in your marketing, what can be temporarily put on pause, and why recycling content might be one of the smartest things you do this season. IN THIS EPISODE: * Why "summer fever" impacts your motivation more than you think * The simple question that makes marketing feel lighter instantly * How to identify your non-negotiable marketing activities * Why some marketing channels deserve a seasonal break * How to use your data instead of guilt to guide your decisions * The case for recycling content instead of creating more * How to slow down intentionally without slowing business growth Listen now. Join me in the Behind the Launch Facebook Group here [https://www.facebook.com/groups/behindthelaunchwithbrennamcgowan] Your Next Steps: Want to plan your next launch in seconds? Grab my free AI Launch Calendar [https://brennamcgowan.co/launchcalendar/] 🔹 Let’s work together! https://brennamcgowan.co/servicesBook a strategy call [https://brennamcgowan.co/services] 🔹 Join the Behind the Launch Facebook Group [https://www.facebook.com/groups/442335613827594] 🔹 Connect on Instagram [https://www.instagram.com/brennamcgowanco/?hl=en] Thanks for Listening! If you enjoyed this episode, please help us share it by: ⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

My Love-Hate Relationship With This Program Feature

Have you ever created something in your business that some clients absolutely love while others aren't quite as enthusiastic? In this episode, I'm sharing my complicated relationship with one of the most-used tools inside the Pre-Launch Plan program and the reasons why I have a love-hate relationship with it. TODAY WE’RE TALKING ABOUT: * Why I created the Pre-Launch Plan master calendar * How students use the calendar to stay on track * The unexpected downside of providing detailed timelines * Why some people love structure while others feel restricted by it * How I think about "being behind" inside a program * The challenge of designing programs for different learning styles * What this experience has taught me about supporting clients Listen now to hear my honest thoughts on the tool I both love and question at the same time. Have thoughts on this? Email me at brenna@brennamcgowan.co Your Next Steps: Want to plan your next launch in seconds? Grab my free AI Launch Calendar [https://brennamcgowan.co/launchcalendar/] 🔹 Let’s work together! https://brennamcgowan.co/servicesBook a strategy call [https://brennamcgowan.co/services] 🔹 Join the Behind the Launch Facebook Group [https://www.facebook.com/groups/442335613827594] 🔹 Connect on Instagram [https://www.instagram.com/brennamcgowanco/?hl=en] Thanks for Listening! If you enjoyed this episode, please help us share it by: ⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

The Launch Checklist I Never Skip

In this episode, I'm pulling back the curtain on the systems, workflows, and SOPs that help me prepare every launch inside my business. From updating sales pages and affiliate dashboards to organizing email automations and onboarding experiences, I'm sharing the exact backend process that keeps launches running smoothly. IN THIS EPISODE YOU'LL LEARN: * The launch assets I update before every promotion * How often I update my sales page and messaging * The tags and email segments I prepare in advance * Why onboarding automations matter more than you think * The surprising tool that consistently helps me make sales * How AI can help you create launch processes faster Listen now and get a look at the  backend systems that make my launches run smoother!  Grab the 2026 Launch Report here: https://brennamcgowan.co/launch-report/https://brennamcgowan.co/launch-report/ [https://brennamcgowan.co/launch-report/] Your Next Steps: Want to plan your next launch in seconds? Grab my free AI Launch Calendar [https://brennamcgowan.co/launchcalendar/] 🔹 Let’s work together! https://brennamcgowan.co/servicesBook a strategy call [https://brennamcgowan.co/services] 🔹 Join the Behind the Launch Facebook Group [https://www.facebook.com/groups/442335613827594] 🔹 Connect on Instagram [https://www.instagram.com/brennamcgowanco/?hl=en] Thanks for Listening! If you enjoyed this episode, please help us share it by: ⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

The Tiny Tasks That Make Launches Successful

In this episode, I’m pulling back the curtain on the systems, admin tasks, onboarding processes, and team support that keep my launches running smoothly. From payment tracking and onboarding emails to private podcasts and implementation weeks, I’m sharing the surprisingly unglamorous — but incredibly important — details that make a group program work. Inside this episode, we talk about: * The three key support roles that help my launches run smoothly * Why simple systems are often better than complicated ones * The onboarding details that create a better client experience * How we manage calendars, reminders, and communication * Why Implementation Weeks have become one of my favorite parts of the program * The “tiny moving pieces” most people don’t think about when creating a group program * What helped me finally stop drowning in admin work Listen now and get a behind-the-scenes look at what actually supports a successful launch. Click this link to get 2 months free of Hello Audio: https://buy.stripe.com/bIY8xM2ax9zwgMw4gh?prefilled_promo_code=BRENNA [https://buy.stripe.com/bIY8xM2ax9zwgMw4gh?prefilled_promo_code=BRENNA] Your Next Steps: Want to plan your next launch in seconds? Grab my free AI Launch Calendar [https://brennamcgowan.co/launchcalendar/] 🔹 Let’s work together! https://brennamcgowan.co/servicesBook a strategy call [https://brennamcgowan.co/services] 🔹 Join the Behind the Launch Facebook Group [https://www.facebook.com/groups/442335613827594] 🔹 Connect on Instagram [https://www.instagram.com/brennamcgowanco/?hl=en] Thanks for Listening! If you enjoyed this episode, please help us share it by: ⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

How to Make Collaborations a No-Brainer

I’m doing something that I’ve never really done before in my business: saying NO.  Why am I telling you about it? Because I think this conversation will help you understand why your dream collaborators may not be saying yes, even when your event or opportunity is genuinely good. If you’ve ever wanted more podcast interviews, bigger partnerships, or stronger visibility opportunities, this episode will help you rethink how you approach collaboration requests so they actually feel easy and exciting for the other person. IN THIS EPISODE, WE TALK ABOUT: * Why timing can make or break a collaboration pitch * The biggest mistake people make when asking for promotion * How to make your summit, podcast, or bundle feel easy to say yes to * What makes collaborations feel like a “heavy lift” * Why relationships matter more than a great pitch * The surprising thing that increases promotional support from guests Listen now if you want more strategic collaborations, stronger networking opportunities, and better visibility growth without feeling pushy! Grab the 2026 Launch Report here: https://brennamcgowan.co/launch-report/https://brennamcgowan.co/launch-report/ [https://brennamcgowan.co/launch-report/] And if you’re ready to build a pre-launch strategy that actually works, check out: https://brennamcgowan.co/services/https://brennamcgowan.co/services/ [https://brennamcgowan.co/services/] Your Next Steps: Want to plan your next launch in seconds? Grab my free AI Launch Calendar [https://brennamcgowan.co/launchcalendar/] 🔹 Let’s work together! https://brennamcgowan.co/servicesBook a strategy call [https://brennamcgowan.co/services] 🔹 Join the Behind the Launch Facebook Group [https://www.facebook.com/groups/442335613827594] 🔹 Connect on Instagram [https://www.instagram.com/brennamcgowanco/?hl=en] Thanks for Listening! If you enjoyed this episode, please help us share it by: ⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!