How This Brewery CEO Scaled from a Garage to a $67M Brand and 6 Locations

How This Brewery CEO Scaled from a Garage to a $67M Brand and 6 Locations

In 2006, three guys met at a church Bible study in Atlanta, discovered they all loved homebrewing, and started getting together every Monday night after work to make beer. They called it Monday Night Brewing. Twenty years later, it's a $67 million operation across six locations and four states, and Joel Iverson, the operations brain who built the original pilot system by hand, recently took over as CEO. He did it in a craft beer market that's contracting 4 to 5% a year, where closures outpace openings and entire blocks of breweries are shutting down. On this episode of Beyond the Register, Joel walks Keenan through what it actually takes to keep a retail business alive when the whole category is shrinking, from going a full year without a paycheck to turning a COVID pizza experiment into a permanent revenue stream. It's a retail story that doesn't look like one, and a rare, honest look at building a company so durable the founders can step away and it keeps running. In this episode: - Why Joel left a $100M consulting career and the "10% rule" that kept him from quitting too soon - The blind taste test that told three friends they actually had a business - What really breaks when you scale from one taproom to six locations - How a sourdough starter in the fermentation room became a wood-fired pizza program - Why "just brew beer" stopped being enough, and how diversifying changed who walks in - Building a brewery that fights loneliness, not just sells pints - The succession philosophy where every employee builds their own replacement Subscribe to Beyond the Register for honest conversations with the people running real retail and hospitality businesses. Listen on YouTube, Spotify, and Apple Podcasts. Beyond the Register is brought to you by Genius™ (Link globalpayments.com/genius [http://globalpayments.com/genius]) from Global Payments, the retail point of sale system designed to help busy store owners track inventory, manage customers and take payments.

How to Turn an Accidental Hire Into a Team Member Who Never Leaves with Ron Thurston

For 30 years, Ron Thurston sat in the strategy meetings at some of the most iconic names in retail (Apple, Gap, West Elm, Tory Burch, Saint Laurent) and noticed the same thing every time: the conversation started with the customer, the product, or the technology. The people on the floor, the ones who actually determined whether any of it landed, were the last agenda item. If they made it on at all. In 2021, Ron bought an Airstream and drove across 30 states to interview the people nobody in those meetings was talking to. What he found became Retail Pride, a #1 bestseller and a quiet movement for an industry that's never been told it should be proud. His follow-up, Human Pride, takes on what comes next: what it means to stay human in a job market being reshaped by AI and why the companies that treated their frontline as a cost center are about to find out what that decision actually cost them. What you'll hear in this episode: - Why Ron believes "made by a human" is about to become one of the most powerful things on a product label and what that means for small retail right now - The Manager Amplifier: why 86% of frontline satisfaction runs through the direct manager, not the brand, and what to do the first week after you promote your best salesperson - The real cost of turnover ($6–10k per employee) and the math that makes paying people more the obvious financial decision - How to take a job someone took "by accident" and turn it into a career they're actually proud of without a big-company budget - What the 30-state Airstream tour revealed about small business owners that no boardroom conversation ever captured Subscribe to Beyond the Register on YouTube, Spotify, and Apple Podcasts. Beyond the Register is brought to you by Genius™ (Link globalpayments.com/genius [http://globalpayments.com/genius]) from Global Payments, the retail point of sale system designed to help busy store owners track inventory, manage customers and take payments.

How to Build a Profitable Retail Store in Less than 4 Months (and Thrive for 20+ Years) | Mary Liz Curtin

Mary Liz Curtin spent 35 years advising manufacturers, speaking at trade shows around the world, and writing a manual for independent retailers. Then she mortgaged her house, rehabbed a 1941 roller rink in Downtown Clawson, Michigan, named the store after her cat and her dog, and had the whole thing profitable in four months. That store is Leon & Lulu, now one of the most celebrated independent retail destinations in the country, with 15,000 square feet, a disco ball, 300 pairs of vintage skates on the walls, a restaurant next door, and 40,000 people on the email list. And Mary Liz built it without an ad budget. Her first customer acquisition move was hosting a charity fundraiser. In this conversation, she gets into what she actually did right in the opening months, how she thinks about inventory, mistakes, community, and the thing she believes physical retail does that no algorithm ever will. What you'll hear: - How Leon & Lulu was profitable by month four and the financial discipline that made it happen - The "buy it all" decision and how it shaped the store's identity - Why her first move was a charity event when she had no marketing budget - What she says is the most common mistake independent retailers make and why most don't see it coming - The $850K expansion: buying the Clawson Theater and opening Three Cats Restaurant - Why she believes independent retail is one of the most effective cures for the loneliness epidemic in America - What "make every day a party" actually looks like when margins are tight and you're exhausted Subscribe to Beyond the Register on YouTube, Spotify, and Apple Podcasts with new episodes every week for independent retailers building something worth keeping. Beyond the Register is brought to you by Genius™ (Link globalpayments.com/genius [http://globalpayments.com/genius]) from Global Payments, the retail point of sale system designed to help busy store owners track inventory, manage customers and take payments.

The Hangover Effect: How to Be the Best Part of Your Customer's Entire Day | John DiJulius III

John DiJulius III started with three nos: no customers, no money, no employees. He and his wife Stacy opened a hair salon in Cleveland in 1993 surrounded by competitors in every direction. They couldn't out-advertise them. Couldn't out-build them. So they out-loved them and turned that obsession into a customer experience framework now used by Chick-fil-A, Starbucks, Ritz-Carlton, and Marriott. But the lessons John shares here aren't from a boardroom. They're from decades of mistakes: watching rapid growth nearly break his standards, losing his wife and business partner, and learning the hard way that if your business depends on you walking the floor, you haven't actually built a business. On this episode of Beyond the Register, John DiJulius III breaks down exactly how small retailers can close the experience gap, remove the word "no" from their vocabulary, and build something that runs without them. What's in this episode: - Why customer satisfaction is at a 20-year low and why that's a wide-open window for small businesses right now - The "hangover effect" and what it actually means to be the best part of your customer's entire day - What "employee roulette" is and the specific systems John uses to reduce it - The Customer Bill of Rights: never point, never say no, never overshare - Why discounting is a tax you pay for average service and how to price with confidence - How a 2003 book accidentally turned a salon owner into a global speaker overnight - The single most important quote for entrepreneurs and why John says you should pull over to hear it Beyond the Register is brought to you by Genius™ (Link globalpayments.com/genius [http://globalpayments.com/genius]) from Global Payments, the retail point of sale system designed to help busy store owners track inventory, manage customers and take payments.

How This Bookstore Owner Competes With Amazon Without Touching Price | Ally Kirkpatrick

When Ally Kirkpatrick opened Old Town Books in 2018, every sign pointed the wrong way: the last indie bookstore in Old Town Alexandria had already been killed by Amazon, she had a newborn at home, $7,000 in savings, and zero retail experience. Her own dad refused to help her look at leases. What she had instead was a decade behind the counter of coffee shops and a conviction that what people were actually hungry for wasn't a product. It was a place. This episode is a masterclass in hospitality-first retail. Ally runs her bookstore the way a great restaurant runs a dining room: front of house, hand-selling the menu, training staff like waitstaff, and obsessing over every sensory detail from the smell of the shelves to what her team wears on the floor. The result: a business that competes with Amazon not on price, but on something Amazon can never build. In this episode: - Why Ally frames her bookstore as "Disneyland for books" and how that mindset changes every operational decision - The front-of-house model that turns booksellers into experts who hand-sell a curated "menu" each season - How Old Town Books competes with Amazon on discovery, expertise, and experience when it literally can't compete on price - Why Ally's best management hire came from the restaurant industry (and why you should steal that playbook) - The book club strategy that built a community of regulars who show up in formal wear to a year-end party - What "placemaking" actually means for your bottom line and why local retail drives up residential rents in your neighborhood - The hardest management lesson: letting go, trusting your team, and what finally forced her to do it Follow Beyond the Register on YouTube, Spotify, and Apple Podcasts for weekly conversations with independent retailers building businesses worth showing up for. Beyond the Register is brought to you by Genius™ (Link globalpayments.com/genius [http://globalpayments.com/genius]) from Global Payments, the retail point of sale system designed to help busy store owners track inventory, manage customers and take payments.