British Business: The Bottom Line
Everyone says AI has transformed their business. Very few can actually prove it.It's another Claude Check-In on British Business: The Bottom Line, and this time Matt and Charlie get properly honest about where AI has helped, where it hasn't, and where it has quietly wasted their time.They open with a stat that sets the tone for the whole episode. Around 75% of businesses using AI report productivity gains, but only 12% report an actual rise in revenue. So is everyone really more productive, or does it just feel that way?Matt shares a genuine win, using AI throughout the process of restructuring his India operation and stripping out an intermediary, saving thousands a month straight to the bottom line. Charlie built an entire new business from scratch with Claude, website, stock system and all, that has so far added almost nothing to revenue. Knowledge return, not revenue return.Along the way they call out shiny object syndrome, the founders who claim their whole operation is automated, why AI written content sticks out like a sore thumb, and whether LinkedIn is dead or just needs a rethink.Takeaways:📊 Why 75% feel more productive but only 12% see more revenue🧠 Using AI as a consultant versus chasing shiny new projects💰 Matt's real win: thousands a month saved off the bottom line🚧 What is still broken: token limits, lost context and starting from scratch✍️ Why AI written content still sticks out, and what to do insteadFollow Matt:📸 Instagram - https://www.instagram.com/mrmattholland/👨💻 LinkedIn - https://www.linkedin.com/in/mrmattholland/📱 TikTok - https://www.tiktok.com/@mrmattholland❌ X - https://x.com/mrmattholland1Follow Charlie:📸 Instagram - https://www.instagram.com/theworkwearexpert👨💻 LinkedIn - https://www.linkedin.com/in/charlie-smith-1a55295b/
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