Founder interview: Poetry Pharmacy - Book seller & producer of 'poetry prescriptions' • UK | Turning a creative passion into a business | Debora Alma

Episode Extract: Quitting an office job to become a travel entrepreneur |  Gonzalo Fuenzalida, Founder and CEO of Chile Nativo Travel

Episode Extract: Quitting an office job to become a travel entrepreneur | Gonzalo Fuenzalida, Founder and CEO of Chile Nativo Travel This is an extract of the Business Innovators interview with Gonzalo Fuenzalida, founder and CEO of Chile Nativo Travel. The company offers a varied program of travel in the Patagonia region of South America. It's noteworthy for introducing multisport tours that combine activities such as kayaking, horse-riding and trekking in Patagonia. In the extract, Gonzalo explains why he decided to quit his finance job to start his own travel company and the approach he took to dealing with crises the company faced in the years after it launched. Who is this episode most relevant for? Are you looking to become a travel entrepreneur? Do you want to escape a desk job to work among people out in nature? If so, this episode extract is particularly relevant for you. Resources mentioned: * Overland adventure videos: vimeo.com/chilenativo [https://vimeo.com/chilenativo] Company website: chilenativo.com [https://chilenativo.com/] Show support: * Ease of Mind Productions – making audiobook recording easy (easeofmind.co [https://easeofmind.co/]) Connect with us: * Website: businessinnovators.global * Email: info@businessinnovators.global [info@businessinnovators.global] * Feedback and suggestions welcome! Please rate, subscribe, and share. If you're working for or running a values-driven business and you're facing a challenge you'd like another entrepreneur's take on, get in touch by emailing info@businessinnovators.global [info@businessinnovators.global]. We'll invite podcast guests to offer ideas and perspectives on your questions.

Founder interview: Chile Nativo Travel — tour operator and adventure outfitter • Chile | Turning crisis into opportunity | Gonzalo Fuenzalida

In this episode, we speak to Gonzalo Fuenzalida. He's the founder and CEO of Chile Nativo Travel. The company offers a varied program of travel in the Patagonia region of South America. It's noteworthy for introducing multisport tours that combine activities such as kayaking, horse-riding and trekking in Patagonia. Another equally remarkable feature is the company's longevity. It has been in business for roughly a quarter of a century and has survived many crises in that time. The company has used each crisis as an opportunity to grow, making its program and offering more versatile and sustainable. Gonzalo Fuenzalida summarises the essential elements of his approach to business that have brought success as: * Never giving up * Keeping things simple * Growing carefully A detailed breakdown of what's covered in the show is provided below. 1:20 – Intro & background 1:42 – Leaving accounting for adventure 2:59 – Early struggles: post-9/11 launch, remote-first from day one 4:33 – First crisis: park fire leads to ranch experiences & expanded offerings 6:58 – 2008 crisis: budget trips & pioneering the independent W trek 8:22 – Building the trip portfolio: horses, trekking, backpacking, tailor-made 12:16 – Pandemic: zero layoffs, sustainability overhaul, overland trips born 14:56 – Post-pandemic boom & accidental head chef stint 17:01 – Team building: pay well, hire on gut, annual mystery staff trips 21:11 – Camp contract cancelled → builds premium eco-camp from recycled plastic 23:03 – Multi-sport tours & award-winning e-bike trips 24:17 – 3 keys to success: don't give up, keep it simple, grow carefully 26:18 – Handling complaints: the refund that avoided a lawsuit Who is this episode most relevant for? Are you looking to become a travel entrepreneur? Do you want to escape a desk job to work among people out in nature? If so, this episode is particularly relevant for you. Resources mentioned: * Overland adventure videos: vimeo.com/chilenativo [https://vimeo.com/chilenativo] Company website: chilenativo.com [https://chilenativo.com/] Show support: * Ease of Mind Productions – making audiobook recording easy (easeofmind.co [https://easeofmind.co/]) Connect with us: * Website: businessinnovators.global * Email: info@businessinnovators.global [info@businessinnovators.global] * Feedback and suggestions welcome! Please rate, subscribe, and share. If you're working for or running a values-driven business and you're facing a challenge you'd like another entrepreneur's take on, get in touch by emailing info@businessinnovators.global [info@businessinnovators.global]. We'll invite podcast guests to offer ideas and perspectives on your questions.

Business profile: Mondragon - Federation of cooperative businesses • Spain | Leveraging employee ownership as business strategy | Professor Fred Freundlich, Mondragon Unibertsitatea

In this episode, we're profiling Mondragon. The corporation is noteworthy for being one of the largest cooperatively owned businesses in the world. It has around 70,000 workers and generates approximately eleven billion euros in annual revenue. Our guest, Fred Freundlich, offers a unique and interesting perspective. He is a professor at the Mondragon University business school and also a worker-member of the cooperative. This allows him to share both his expert academic opinion and his personal experience when talking about what makes the cooperative successful. Mondragon is made up of a network of different cooperative companies focusing on a wide range of sectors, from the most primal industry agriculture to AI and advanced robotics. Founded seven decades ago in northern Spain, the cooperative was inspired by the teachings of an unorthodox Catholic priest, who you'll hear more about during the show. Its approach to sharing profits among the workforce has led to higher median incomes and lower levels of inequality in the towns where it operates. Professor Freundlich summarises the three key essential elements of the company's success as: * Shared ownership * Inter-cooperation * Work on 'soft skills' in people management A detailed breakdown of what's covered in the show is provided below. Timecodes 2:08 — Guest introduction: Fred Freundlich's role at Mondragon University 2:28 — Origins of Mondragon: the Spanish Civil War, poverty, and Father Arizmendiarrieta 3:28 — The founding vocational school and community organising under the church 5:07 — The five founders leave their employer and start the first cooperative 6:12 — How the federation is structured today: finance, retail, knowledge, and industry 6:51 — Creating a cooperative bank to fund new enterprises 7:35 — How co-ops cooperate: governance bodies, monthly management councils, and business synergies 8:39 — Profit pooling: solidarity mechanisms between co-ops in each division 10:57 — Transferring workers between co-ops; no lay-offs for economic reasons 12:23 — Worker engagement: structural governance bodies (general assembly, governing council, social council) 13:41 — Challenges to day-to-day participation; the role of leadership style and culture 14:45 — Pay ratios: how Mondragon's compressed pay scale works (max ~6:1 within co-ops) 15:52 — Advantages of compressed pay: solidarity, community development, lower inequality 18:42 — Impact on the local county: lowest poverty, highest median income, lowest inequality in the Basque region 19:03 — Disadvantages of compressed pay: some talent loss at senior levels 20:27 — Challenges recruiting engineers in a global talent market 20:45 — Profit sharing and long-term investment: how internal capital accounts work 21:48 — Membership fees and capital account structure; workers take out savings on retirement 23:04 — Three essential elements of Mondragon's success: 1) Shared ownership 24:45 — 2) Inter-cooperation — doing things together that can't be done alone 25:06 — 3) Working on the "soft stuff" — autonomy, participation, and relationships at work 26:02 — Fred's personal approach: listening, openness, and serving on elected bodies 28:09 — Closing remarks and thanks 28:21 — Host reflection: innovation as a fourth essential element; Mondragon's R&D and technology park 29:09 — How to learn more; links in show notes 29:42 — Next episode preview and sign-off Who is the episode most relevant for? Are you looking how to give workers greater ownership in your business? Are you interested in the in the history of the cooperative movement and how it functions in practice? If so, this podcast episode is particularly relevant for you. Additional resources: Book | Making Mondragón The Growth and Dynamics of the Worker Cooperative Complex [https://www.cornellpress.cornell.edu/book/9780875461823/making-mondrag-n/#bookTabs=1] (1988) By William Foote Whyte, Kathleen King Whyte Company website: https://www.mondragon-corporation.com/en/ [https://www.mondragon-corporation.com/en/] Show support: * Ease of Mind Productions – making audiobook recording easy (easeofmind.co [https://easeofmind.co/]) Connect with Us: * Website: businessinnovators.global * Email: info@businessinnovators.global * Feedback and suggestions welcome! Please rate, subscribe, and share. If you're working for or running a values-driven business and you're facing a challenge you'd like another entrepreneur's take on, get in touch by emailing info@businessinnovators.global [info@businessinnovators.global]. We'll invite podcast guests to offer ideas and perspectives on your questions. Thank you for listening to Business Innovators. Stay tuned for more inspiration and insights you can draw on as you grow your company.

Founder interview: Poetry Pharmacy - Book seller & producer of 'poetry prescriptions' • UK | Turning a creative passion into a business | Debora Alma

In this episode, we speak to Deb Alma, the founder of the Poetry Pharmacy. Her business runs bookshops and it's pioneering a new model of selling poetry by prescribing it based on emotional needs. It's an innovative approach that many have fallen in love with, including the multi-millionaire founder of the cosmetics brand Lush. He became Deb's business mentor and encouraged her to expand. Deb was in her 40s when she first began dispensing poetry from her vintage ambulance and in her 50s when she opened her first shop. In the interview, Deb discusses her colourful and creative journey in entrepreneurship. She summarises the key essential elements her as business approach that have brought her success as: * Collaboration * Creativity * Listening * Kindness A detailed breakdown of what's covered in the show is provided below. 1:51 — The origin story 2:02 — The vintage ambulance and prescribing poetry at festivals 2:43 — Discovering the old ironmonger's shop and opening the first Poetry Pharmacy 4:56 — The early years: media attention and then COVID 6:10 — BBC Breakfast, award nominations, and early community building 6:41 — The innovative packaging: poems in pill capsules 7:08 — How the pill bottles became a bestselling product (60+ titles) 8:08 — Balancing creativity and business: work and life as one 9:30 — The turning point: meeting Mark Constantine (CEO of Lush) as a mentor 11:19 — Oxford Street concession goes viral: NBC News, Kelly Clarkson, and rapid growth 12:35 — Hiring for kindness: building a values-led team 13:57 — Publishing 8 poetry anthologies with Macmillan 14:23 — *The Poetry Business School* — the book co-written with Mark Constantine 16:13 — Inside the shops: aesthetic, events, and what makes each location unique 18:04 — Deb's keys to business success 18:53 — The future: consolidation over expansion, and saying "no" more 19:46 — Host reflections: innovation through packaging, emotional connection, and growing pains Who should listen to this episode? Are you looking to turn a creative passion into a business? Are you looking for information on how to run a bookshop? Are you looking for information on how to start a business in your forties or in your fifties? Are you looking for information of how to build a community around your business? Are you looking for information on business mentorship? Are you looking for information on how to grow a values-driven team? If so, this episode is relevant for you. Resources mentioned: * Deb Alma's blog about the challenges of scaling a business: https://poetrypharmacy.co.uk/blogs/our-journal/why-growth-can-feel-more-fragile-than-starting-out [https://poetrypharmacy.co.uk/blogs/our-journal/why-growth-can-feel-more-fragile-than-starting-out] * The poem The Arrival by RS Thomas: https://youtu.be/p2xpbdVRk0c [https://youtu.be/p2xpbdVRk0c] * The poem The Prophet by Kahlil Gibran: https://dn721709.ca.archive.org/0/items/the-prophet-kahlil-gibran/The%20Prophet_Kahlil%20Gibran.pdf [https://dn721709.ca.archive.org/0/items/the-prophet-kahlil-gibran/The%20Prophet_Kahlil%20Gibran.pdf] Company website: https://poetrypharmacy.co.uk/ [https://poetrypharmacy.co.uk/] Show support: * Ease of Mind Productions – making audiobook recording easy (easeofmind.co [https://easeofmind.co/]) Connect with Us: * Website: businessinnovators.global * Email: info@businessinnovators.global * Feedback and suggestions welcome! Please rate, subscribe, and share. If you're working for or running a values-driven business and you're facing a challenge you'd like another entrepreneur's take on, get in touch by emailing info@businessinnovators.global [info@businessinnovators.global]. We'll invite podcast guests to offer ideas and perspectives on your questions. Thank you for listening to Business Innovators. Stay tuned for more stories and strategies to help you grow your company.

Founder interview: Rubber Republic - Communications Studio • UK | Realigning a business with your values | Matt Golding

In this episode, we speak to Matt Golding, co-founder and head of the Communications Studio Rubber Republic. The agency was started in 2001. It made a name for itself by creating fun, irreverent content that generated millions of views for some of the world's biggest brands. In 2019, the company pivoted to working exclusively for organizations that generate positive impact. The episode is particularly relevant for listeners looking to realign their businesses with their values, implement flat management structures, and communicate in a way that connects. In the conversation we explore the essential elements of the company's approach that have brought its success. Matt Golding summarises the three key essential elements of the company's success as: * Openness * Resilience * Creativity A detailed breakdown of what's covered in the show is provided below. Guest: Matt Golding, co-founder and head of Rubber Republic. Host: Eilidh Wagstaff 1:08 - Introduction - overview of Rubber Republic 1:42 - Origin Story — Starting the business at university with two friends; DIY ethic, teaching themselves animation, games, and film on a Mac G3 2:36 - Getting Noticed — Early political satire, playful content, and people in the media reaching out 3:18 - The "Say Yes to Everything" Model — Accepting jobs they didn't know how to do, learning on the fly, and delivering under pressure 4:30 - Building the Business — Incorporating, bringing on a financial director, learning business fundamentals with gentle mentorship 6:35 - Branching Out — Political satire campaigns, getting on national TV, promoting voting among young people, working with Paramount Films 9:05 - Recruiting & Culture — Early hiring mistakes; learning to communicate values rather than micromanage; empowering people 10:09 - Growing & Separating the Businesses — Cross-subsidizing divisions, then separating them for investment and professionalisation 11:33 - Questioning Business Norms — learning where traditional business rules help and where they don't 12:28 - The Tax Conversation — Realising advisors were automatically minimizing tax 14:11 - Taking Over Rubber Republic — Running it independently; the challenge of losing co-founder balance 15:10 - The "10x the Price" Decision — Choosing to charge 10x more instead of doing 10x more work; mapping out what quality actually costs 16:37 - Pricing Strategy in Action — Landing major brands like Disney and eBay 18:50 - The Pivot to Impact — 2019 shift to working exclusively with positive-impact organizations; buying out shareholders 20:58 - Running as a Not-for-Profit — Operating lean, scaling impact not finances, bringing people together on projects 22:01 - Questioning Growth — Why bigger doesn't always mean more impact; flexible business models 23:06 - The Antidote Project & Podcast — "Screw This, Let's Try Something Else"; telling stories of community-led change across energy, food, homes, and decision-making 24:30 - Empowering Communities — Helping people at community level build the world they want; partnership with Immediate Media 26:36 - Three Key Principles — Openness, Resilience, Creativity Resources mentioned: * 'Screw this...Let's try something else' podcast: https://podcasts.apple.com/gb/podcast/screw-this-lets-try-something-else/id1863391095 [https://podcasts.apple.com/gb/podcast/screw-this-lets-try-something-else/id1863391095] Company website: https://www.rubberrepublic.com/about/ [https://www.rubberrepublic.com/about/] Show support: * Ease of Mind Productions – making audiobook recording easy (easeofmind.co [https://easeofmind.co/]) Connect with Business Innovators: * Website: businessinnovators.global * Email: info@businessinnovators.global * Feedback and suggestions welcome! Please rate, subscribe, and share. We want to hear from you! If you're working for or running a values-driven business and you're facing a challenge you'd like another entrepreneur's take on, get in touch by emailing info@businessinnovators.global [info@businessinnovators.global]. We'll invite podcast guests to offer ideas and perspectives on your questions. Thank you for listening to Business Innovators. Stay tuned for more stories and strategies to help you grow your company.