Buying Group Podcast
Being a preferred supplier to a buying group may get you in the door, but it's no guarantee of winning the business. In this episode, we discuss why Conversion (winning business from a non-group supplier) sounds so good in theory but is sometimes challenging in practice, and we'll introduce an alternative approach that may work better in many situations. The Buying Group Podcast is a resource for all those involved with buying groups in general, but especially for those involved with groups focused on the industrial and construction market channels. This podcast is designed to help both distributors and suppliers maximize their membership, and get the most out of their buying group affiliation.
4 episodios
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