#44 Protect and Monetize Your Creative Work with IP and Marketing Law Attorney Sharon Toerek

In this insightful interview, Sharon Toerek, a marketing and intellectual property attorney, shares guidance on protecting creative work, understanding intellectual property, and navigating the complexities of AI-generated content. Perfect for creative agency owners, brand leaders, and entrepreneurs looking to safeguard their innovations and monetize their IP effectively. Topics covered: * Introduction to Intellectual Property and Its Importance * Understanding Different Types of Intellectual Property * The Role of Contracts in Protecting IP * Ownership vs. Licensing: Key Considerations * Navigating Client Relationships and Contracts * The Importance of Clear Communication in Contracts * Monetizing Creative Work: Ownership vs. Licensing Decisions * The Lifelong Commitment to IP Protection * Real-World Examples of IP Challenges * The Impact of AI on Intellectual Property * Navigating Copyright in the Age of AI * The Complexities of Liability and Responsibility * The Intersection of AI and Creative Work * Ethical Considerations in AI Usage * The Future of AI Legislation and Copyright Guest Information: Sharon Toerek, Legal and Creative * www.legalandcreative.com * linkedin.com/in/sharontoerek * X: @SharonToerek * IG: @sltoerek * The Innovative Agency Podcast: https://podcasts.apple.com/us/podcast/the-innovative-agency/id1419747902