Deal Makers (& Fakers)
Raising capital in private equity is a relationship game, and few people have played it at Sam Tidswell-Norrish's level. He helped raise nearly $10 billion across private equity funds. In this episode he breaks down how fundraising, deal sourcing, and investor relations actually work, on both sides of the table. Sam sat down with Niclas Schlopsna, partner at spectup, on Deal Makers (& Fakers) to cover the capital raising playbook most founders and fund managers learn too late: * The 7 Ps every LP checks before they wire a single dollar * Why your product in private equity is performance, not your fund * Private equity fundraising vs startup fundraising, and what carries over * How to build relationships with investors and LPs before you ever need money * Why there are now more PE firms in the US than McDonald's, and how to stand out * The networking system behind a $10B career: the pens, and the LinkedIn message that landed a legendary inventor on his board Whether you're a founder raising your first round, a manager raising your first fund, or an investor sourcing deals, this is direct, real-world advice from someone who has done all three. Sam Tidswell-Norrish was Managing Director and Founding Team Member at Motive Partners, runs capital raising and investor relations at Access Holdings, and chairs OPUS, a global community for early-stage founders. Chapters: 0:00 Meeting Sam at Super Return in Berlin 1:44 The most overused word in fundraising 3:03 What OPUS actually is 6:56 From the Barclays trading floor to private equity 8:11 Building Motive Partners and raising ~$10B 11:04 How to start a PE firm from scratch 13:01 Ten firms die for every one that survives 15:14 Your product is performance 15:52 Private equity vs startup fundraising 18:03 The 7 Ps of raising a fund 19:22 More PE firms than McDonald's 20:39 Why a raise takes 24 months 21:47 Building FOMO and scarcity 22:47 Keeping investor relationships warm 25:04 The pen-on-hand system 26:34 The General Magic and LinkedIn story 33:04 Inside the $2.2M OPUS raise 36:54 Why OPUS is becoming a VC 43:03 Why they say no to most deals 47:08 What makes a founder a killer 48:01 The weekend call test 51:48 One piece of advice for each path At spectup, we've helped 100+ startups and investors raise capital and build for scale. Ready to get investor-ready? Let's talk → spectup.com [https://spectup.com] Subscribe for weekly founder stories and fundraising breakdowns from people who've actually done it. What's the hardest part of raising capital for you right now? Drop it below. We reply to every comment. Guest: Sam Tidswell-Norrish, Access Holdings. Chair of OPUS. Founding Team Member, Motive Partners. LinkedIn:
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