Positioning of B2C Brands

India Trade & Geopolitics

Craig Snyder [https://www.linkedin.com/in/craig-snyder-ab816438/],  is a veteran political and corporate consultant, nationally leading federal government relations expert, former Chief of Staff to United States Senator Arlen Specter, GOP nominee for Congress, a founder and Managing Partner of Ikon Public Affairs, and most recently President and CEO of the World Affairs Council of Philadelphia.

Sales Motivation & Money Management for Entrepreneurs

Dr Rushana Khusainova, PhD is a business coach and an author of research inspired blog Rushana Coaching. She is also a lecturer in marketing at Aston Business School, Birmingham, UK. Her main expertise is centred around salesperson motivation, success factors and money mindset. Rushana along with the co-authors is a winner of a prestigious 2018 James M. Comer Award for the best contribution to selling and sales management theory.

Positioning of B2C Brands

In this episode, we have Dr Kimberly Whitler [https://www.linkedin.com/in/kimwhitler/], as our guest, who is a Senior marketing professor at coveted Darden School of Business, Virginia, USA. She consistently writes business and marketing articles in Forbes magazine [https://www.forbes.com/sites/kimberlywhitler/?sh=55f124be682f]. She recently has authored a book on Positioning namely - 'Positioning for Advantage [https://www.amazon.com/Positioning-Advantage-Techniques-Strategies-Brand/dp/0231189001]', which is a must read for brand managers, CMOs, CEOs, marketing enthusiasts and students. She talks deeply on the positioning in this episode and why is it very important for the brands these days to think and act in a way which shall be beneficial for their brands to stand differently in their crowd market! Case study of #Amazon vs #Walmart. #Marketing #B2C #Branding #Business #CMO #Vision #Mission #ConsumerBehaviour

Building trust, following up and closing complex B2B sales deals with Carson Heady

Carson Heady, our guest of the episode, is best-selling author "Birth of a Salesman" series, consistently ranked in Top 20 Sales Gurus in the world. Ranked in the Top 50 Sales Authors on LinkedIn. 330K social followers, Top Microsoft Social Seller, #1 in 9 senior leadership and sales roles across 4 companies including Microsoft and AT&T. 8-time CEO/Platinum Club/Gold Club/President's Club Winner. Radio Host. Marketer of events and webinars. Director at Microsoft. Gallup StrengthsFinder Top 5: Strategic, Achiever, Competition, Maximizer, Input. Published author: “Birth of a Salesman” (World Audience Inc. 2010), "The Salesman Against the World" (2014), "A Salesman Forever" (2016) and "Salesman on Fire" (2020). Extensive experience in operations & regional sales leadership, strategic planning, motivational management, budget preparation, training & development, recruiting, interviewing, staffing, hiring, crafting policies & procedures, written & oral communications, presentations, public motivational speaking, P&L, advertising & marketing. Top-performer with track record of consistently exceeding goals in leading departments/divisions as well as individual performance. Extensive call center, retail multi-unit, B2B leadership and direct sales experience leading 1st, 2nd and 3rd line management. Recognized for starting and leading $50+ million annual operation. AT&T President’s Club (top 5% of performers) all 6 years eligible. Microsoft Gold Club Winner. 3 years as top performer in role. Well-versed in optimizing social media campaigns through LinkedIn, Twitter, Facebook & YouTube. Yahoo and Google AdWord certified. 300K Twitter followers (#5 in St. Louis), 21K LinkedIn, 2.5K YouTube. Published in numerous sales publications, served as radio host and have been interviewed on radio, podcast and TV.

Business Strategy & Creating Value for Who?

Paul Barnett [https://www.linkedin.com/in/paulbarnettuk/], from London, UK, has been Founder & CEO of Enlightened Enterprise Academy [https://www.enlightenedenterprise.ac] carrying deep & vast expertise in business strategy space having unique point of view on creating value for who, providing research and lot other things to the business community for sustainability in businesses. The Strategic Management Forum founded by Paul will be one of several forums that form part of the Enlightened Enterprise Academy. Activities will include research-led inquiries, events, publishing and the development of an academy. The academy will be guided by values and a philosophy to be outlined in the Enlightened Enterprise Manifesto.