#73 Mark Walker - How To Build An AI Native GTM System

#73 Mark Walker - How To Build An AI Native GTM System

Mark Walker is a 3x CRO and the co founder of AI GTM Studio & Inklined. Coming on to talk all things GTM systems and how AI is ingrained into them in a sustainable, productive way, Mark gave us some insight into the work he does when he advises companies on how to improve their AI stack of tools and why sometimes it's all about what's beneath it when it comes to building a successful one. Expect to learn: * Why having a solid foundation and a good lake of data is important before implementing AI tools into your GTM team * The importance of finding the use case for the tool before using the tool * How to get out of being stuck in tool experimentation and into it being part of your daily workflow * When to know if your organisation is ready for AI * The difference between automation and AI tools And much, much more. Follow Mark on Linkedin here - https://www.linkedin.com/in/jfdimark/ [https://www.linkedin.com/in/jfdimark/] Find out more about Pitstop and how we can help your sales team here - https://www.takeapitstop.com [https://www.takeapitstop.com]

#72 Paul Sullivan - How To Use Less AI GTM Tools & Achieve More

Paul Sullivan is the founder of ariseGTM, author of G0-To-Market Uncovered and Strategist across the entire GTM cycle. Joining us to talk all things AI tools, how they're being overused in GTM teams, where the line sits between AI and human knowledge and what a proper AI enabled GTM ecosystem should look like. Expect to learn: * Why less is more when it comes to an AI tool stack * Vibe coding and when it's useful vs when it's a waste of time * How buyer behaviour is changing with so many AI tools available to them as well * What to build vs what to buy * How AI SEO is changing the game and ways to optimise for it And much more. Follow Paul on Linkedin here - https://www.linkedin.com/in/paulsullivan6/ [https://www.linkedin.com/in/paulsullivan6/] Find out more about Pitstop and how we can help your sales team here - https://www.takeapitstop.com [https://www.takeapitstop.com]

#71 James Flynn - How To Build An AI Sales Agent For Under $50

James Flynn is the founder of Coso.ai [http://Coso.ai] and was a speaker at our Dublin 'Practical AI for GTM' event in May. Joining us to talk all things AI Agents, their use cases, how he built one for super cheap to use for Coso.ai [http://Coso.ai] and much more, it was great to get a real technical, product led perspective on where GTM is at in a world of AI. Expect to learn: * The best use cases for an AI Agent and where to start * Why being authentic is so important for social content * Finding the line between automation and quality control * Where he see's the GTM tool stack going as more specialist tools come to market with agents to link them up * The current tools he is using each day And much, much more. Follow James on Linkedin here - https://www.linkedin.com/in/jamesflynncm/ [https://www.linkedin.com/in/jamesflynncm/] Find out more about Pitstop and how we can help your sales team here - https://www.takeapitstop.com [https://www.takeapitstop.com]

#70 Top 5 Lessons: Create Solid GTM Foundations & Focus On Quality, Not Volume

Just Sandy on this one giving the top 5 lessons from the previous 10 episodes! Expect to learn: * Why Sales Leaders are the bottleneck within organisations when it comes to performance and why they need coaching. * Why automation and AI tools on top of shaky foundations is the worst way to build at GTM system * The importance of giving each new AI tool a champion within your company before it gets rolled out And much, much more. Find out more about Pitstop and how we can help your sales team here - https://www.takeapitstop.com [https://www.takeapitstop.com]

#69 Alper Yurder - Focus On The Essentials & Stop Overcomplicating AI Within GTM

Alper Yurder is a founder, fractional CRO and startup advisor. Joining to talk all things AI in GTM, Alper shared his views on why companies from huge enterprises to small founder led startups are getting so lost in all the AI tools available today as well as where sales teams are losing when it comes to their outbound processes. Expect to learn: * Why focusing on the essential is so important and what they are * The importance of having a champion within your organisation when onboarding a new tool * Ways to improve your outbound beyond just volume and activity * How to improve feedback and learning loops to improve your team * Why relying on a hero rep isn't a good idea and how to upskill the rest of the team And much, much more. Follow Alper on Linkedin here - https://www.linkedin.com/in/alper-yurder/ [https://www.linkedin.com/in/alper-yurder/] Find out more about Pitstop and how we can help your sales team here - https://www.takeapitstop.com [https://www.takeapitstop.com]