Driven by Intelligence
75% of auto shoppers say online video influences their purchase. 60% who watch a video visit the site or the store. This episode shows you how to turn that attention into appointments and sales. I’m Durran Cage. Welcome to Driven by Intelligence. Today I’m breaking down 10 Micro-Moment videos that make dealerships money. Real examples. Real KPIs. Real ROI. What you’ll learn The 80-40-30-20 internet lead formula. How to get more people to actually watch your videos. Where to place videos in CRM, website, and follow-ups. Simple scripts your team can record in minutes. The 10 Micro-Moment Videos Instant Lead Follow-Up After-Hours Auto-Reply Re-Engagement for Quiet Leads Trade/Appraisal Follow-Up Manager “Save-A-Deal” Delivery-Day Preview Owner Thank-You Why-Buy the Store Equity/Data Mining Outreach Review Request & Testimonial Proven lifts we’ve seen More email and text engagement. Higher show rates for appointments. Longer time on site and stronger conversion. Added gross from better follow-through. Want my Video4Victory ebook, the course, and the templates? Book a quick strategy call and we’ll map your 10-pack. 👉 https://link.bizlaunch.io/widget/bookings/v4v-discoverycall Say hi in the comments with a micro-moment you want me to cover next. Like. Subscribe. Share with a GM who needs this. Note: Some stats are from Google’s automotive research. They’re a bit dated, but current results in-store are even stronger. Suggested Chapters (adjust to your final cut) 00:00 Intro and promise 01:10 The data that matters 03:00 The 80-40-30-20 formula 05:30 Why micro-moments work 07:20 Instant Lead + After-Hours 10:30 Re-Engagement + Trade Follow-Up 14:30 Manager Save-A-Deal 16:30 Delivery Preview + Owner Thank-You 19:30 Why-Buy + Equity Mining 23:30 Bonus ideas and ROI 26:30 Offer and next steps #Video4Victory #CarSales #AutoMarketing #DealerLife #BDC #CRM #MicroMoments #DrivenByIntelligence
12 episodios
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