Ep. 28 - The new era of the MQL

Ep. 29 - Being technical is great, but being understood is better

Technical folks, this one's for you! We're unpacking why technical messages don't always land and how to fix it. Skip the technical jargon and instead learn how to better align with business teams, communicate clearly, and keep projects moving without all the back-and-forth. Plus, we're celebrating the end of season two and sharing what's next for Power Talk.

Ep. 28 - The new era of the MQL

Join us as we break down why the MQL isn't dead, but has just been misunderstood. We dig into what a modern MQL should look like, how to align it with today's buyer journey, and why gating strategy and sales collaboration matter more than ever. Forget the MQL goals of 500 every month and other vanity metrics. If you're ready to move from chasing numbers to driving real pipeline, this one's for you.

Ep. 27 - Let's talk about making AI your marketing power partner

What if your next big promotion doesn't come from working harder, but from teaming up with AI? Today we're diving into how AI is transforming the workplace, not by replacing humans, but by amplifying our creativity and productivity. Unpacking the myths fueling AI anxiety, share real-world examples of tools like HubSpot, Fireflies, and Glean, and discuss how to build your personal AI workbench. Is AI also a....fortune teller? Let us know what you think.

Ep. 26 - When security breaches hit your sales tools

We're talking about the recent breach impacting SalesLoft and Drift customers, which forced the shutdown of critical integrations. Join us as we share what admins should do when systems go dark, why transparency and communication matter during a crisis, and practical prevention tips like MFA, role-based access, and zero-trust practices.

Ep. 25 - Sales process that works: aligning reps, data and leadership

Join us as we dig into one of the most important parts of sales operations, building a sales process that reps want to follow. We're exploring how to design workflows that feel natural, keep CRM data clean, and give leadership the clarity they need. It's all about practical strategies for aligning processes with real-world selling motions, empowering champions and SDRs, and embedding communication and change management so adoption sticks. Whether you're rolling out a new process or refreshing an old one, this episode will help you create a system that supports both your reps and your revenue goals.