Incrementality

Incrementality

Our AI hosts explain how Shopify owners can use incrementality testing, specifically geo-holdout tests, to discover the true, causal impact of their advertising spend and make more profitable decisions.

Using the MECLABS Formula for eCommerce Growth

Practical guide to using the MECLABS formula for Shopify brands to audit their store & increase sales. Tips for your eComm success.

Shapley Values Attribution for eCommerce

Ever feel like your marketing models are a bit of a "black box"? You get predictions, but the "why" is fuzzy. That's where explainable AI (XAI) and methods like SHAP (built on Shapley values) come in. Our AI hosts dive deep into how Shapley values help marketers see which efforts truly make an impact. Understand your channels and make smarter decisions.