eLegal Radio
Deepfakes, Elections, and SME Reputational Risk: Navigating 2026’s AI‑Driven Election Interference and Synthetic Media Laws... Deepfakes and synthetic media are no longer sci‑fi—they’re line items in election‑year legal agendas. With new rules emerging on AI‑generated political ads, performer likeness protections, and transparency obligations, small businesses in marketing, media, and advocacy must rethink how they create and distribute content. At the same time, every SME with a brand, a founder, or a local presence is vulnerable to being targeted by a fake video, audio, or image in the heat of a polarized election season.In this episode of eLegal Radio, Dr. Shena Dixon Mason, Esq., Ph.D. in Organization Management and Leadership, ABD, explains what 2026’s deepfake and synthetic media landscape means for you. You’ll learn how to use AI tools ethically for advertising and political‑adjacent messaging, what disclosure and consent requirements are starting to look like in key states, and how consumer‑protection laws apply when content crosses the line from persuasive to deceptive. We’ll also dig into practical steps to defend your own brand from being impersonated or attacked—and what to do in the first 24–72 hours if a fake “you” starts circulating. By the end, you’ll be ready to market with confidence in an election year where seeing is no longer believing.
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