Branding that Means Business: How to Build Enduring Bonds between Brands, Consumers and Markets by Tessa G Misiaszek, Matt Johnson

[Spanish] - El Árbol Rojo del Mercadeo en Red by Mario Rodríguez Padrés

Please visit https://thebookvoice.com/podcasts/1/audiobook/537851 [https://thebookvoice.com/podcasts/1/audiobook/537851] to listen full audiobooks. Title: [Spanish] - El Árbol Rojo del Mercadeo en Red Author: Mario Rodríguez Padrés Narrator: Pedro Rodríguez, Mario Rodríguez Padrés Format: Unabridged Audiobook Length: 11 hours 31 minutes Release date: October 25, 2023 Genres: Marketing & Advertising Publisher's Summary: En este audiolibro, encontrarás con un lenguaje sencillo y claro, sin tecnicismos, las respuestas a aquellas interrogantes sobre el emprendimiento en las redes de mercadeo. De igual forma, conocerás, entenderás y podrás poner en práctica aquellas estrategias y actividades que al ser aplicadas de forma consistente optimizarán tus resultados. Todo esto sin perder mucho tiempo. Por otra parte, conocerás y distinguirás lo que dejan de hacer quienes abandonan este tipo de negocios y descubrirás qué hacen los que se quedan y prosperan. Espero que este audiolibro sea una guía, una puerta al apasionante y lucrativo mundo del Mercadeo en Red.

Branding that Means Business: How to Build Enduring Bonds between Brands, Consumers and Markets by Tessa G Misiaszek, Matt Johnson

Please visit https://thebookvoice.com/podcasts/1/audiobook/550465 [https://thebookvoice.com/podcasts/1/audiobook/550465] to listen full audiobooks. Title: Branding that Means Business: How to Build Enduring Bonds between Brands, Consumers and Markets Series: Part of Economist Books Author: Tessa G Misiaszek, Matt Johnson Narrator: Stephanie Cannon Format: Unabridged Audiobook Length: 6 hours 9 minutes Release date: October 25, 2022 Genres: Marketing & Advertising Publisher's Summary: A revelatory guide on how to build, sustain and grow a brand.    A brand is either beloved, or it’s noise. We live in a fast-paced world of immediate gratification where consumers can listen to any song, watch any movie, or read any article, with the touch of a few buttons. They are peppered with hyper-personalized targeting for products that can be ordered seamlessly and arrive within hours. And if your brand isn’t the first to come to mind, they’ll click that button and it’ll be delivered by someone else.   So how do you make sure your brand connects with consumers? Branding that Means Business draws from the authors’ experience and business literature as well as psychology, sociology, and even anthropology to show readers that while any brand serves the business, the mechanisms that enable it are all about connecting with people. Readers will learn how to create, maintain, and operationalize their brand, and think creatively about how to differentiate their product and most importantly, make consumers fall in love with it.

Buyer Aware: Harnessing Our Consumer Power for a Safe, Fair, and Transparent Marketplace by Marta L. Tellado

Please visit https://thebookvoice.com/podcasts/1/audiobook/502028 [https://thebookvoice.com/podcasts/1/audiobook/502028] to listen full audiobooks. Title: Buyer Aware: Harnessing Our Consumer Power for a Safe, Fair, and Transparent Marketplace Author: Marta L. Tellado Narrator: Molly Parker Myers Format: Unabridged Audiobook Length: 9 hours 13 minutes Release date: September 20, 2022 Genres: Marketing & Advertising Publisher's Summary: In an era of deregulation when consumers have never been more vulnerable to corporate surveillance, unsafe food, and dangerously faulty products, the president and CEO of Consumer Reports gives us a playbook to put the power back in our hands. You've been getting ripped off. The rules that have protected consumers for decades are failing. Companies are spying on us. Many of the products we once trusted are dangerous and failing at alarming rates. Whether we are buying a crib, a small appliance, an iPhone app, or shopping for car insurance, it's become harder than ever to know whether the choices we make in the marketplace are putting us at risk-either from physical harm or the abuse of our personal data by hackers or corporations. This is intolerable. It's wrong. And we don't have to put up with it anymore. Marta L. Tellado, the president and CEO of Consumer Reports, has been an advocate for consumers for decades. In Buyer Aware, Tellado shows you the steps you can take to protect yourself from predatory business practices, and how to exert your inherent power as a consumer to spur politicians and businesses to clean up their act. Only then can we ensure that we have an economy that is fair, safe, and transparent for all, and puts consumers first.

Going Public: How Silicon Valley Rebels Loosened Wall Street’s Grip on the IPO and Sparked a Revolution by Dakin Campbell

Please visit https://thebookvoice.com/podcasts/1/audiobook/511897 [https://thebookvoice.com/podcasts/1/audiobook/511897] to listen full audiobooks. Title: Going Public: How Silicon Valley Rebels Loosened Wall Street’s Grip on the IPO and Sparked a Revolution Author: Dakin Campbell Narrator: Brian Troxell Format: Unabridged Audiobook Length: 11 hours 47 minutes Release date: July 26, 2022 Genres: Marketing & Advertising Publisher's Summary: A behind-the-scenes tour of the high-stakes world of IPOs and how a visionary band of startup executives, venture capitalists, and maverick bankers has launched a crusade to upend the traditional IPO as we know it. GOING PUBLIC is a character-driven narrative centered on the last five years of unparalleled change in how technology startups sell shares to the public. Initial public offerings, or IPOs, are typically the first time retail investors can own a piece of the New Economy companies promising to rewire economic rules. Selling IPOs is also one of the most profitable businesses for Wall Street investment banks, who have spent the last 40 years protecting their profits. In an era when algorithms and software have made the financial markets more efficient, the pricing of IPOs still relies on human judgment.   In 2018, executives at music-streaming service Spotify sought to upend the status quo. Led by a trim and understated CFO, Barry McCarthy, and a shy but brilliant founder, Daniel Ek, they took a wild idea and forged something new. GOING PUBLIC explores how they got comfortable with the risk, and how they lobbied securities watchdogs and exchange staff to rewrite the regulations. Readers will meet executives at disruptive companies like Airbnb, DoorDash, venture capitalists, and even some bankers who seized on Spotify’s labor and used it to knock Wall Street bankers off the piles of fees they’d been stacking for so long.   GOING PUBLIC weaves in earlier attempts to rethink the IPO process, introducing readers to one of Silicon Valley’s earliest bankers, Bill Hambrecht, whose invention for selling shares online was embraced by Google founders Larry Page and Sergey Brin when they auctioned their shares in 2004. And it examines the recent boom in blank-check companies, those Wall Street insider deals that have suddenly become the hottest way to enter the public markets. GOING PUBLIC tells stories from inside the room, and more.

The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue by Derral Eves

Please visit https://thebookvoice.com/podcasts/1/audiobook/502045 [https://thebookvoice.com/podcasts/1/audiobook/502045] to listen full audiobooks. Title: The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue Author: Derral Eves Narrator: Derral Eves, Tom Parks Format: Unabridged Audiobook Length: 10 hours 3 minutes Release date: April 26, 2022 Ratings: Ratings of Book: 3.11 of Total 9 Ratings of Narrator: 4.8 of Total 5 Genres: Marketing & Advertising Publisher's Summary: Learn the secrets to getting dramatic results on YouTube Derral Eves has generated over 60 billion views on YouTube and helped twenty-four channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what listeners can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage. Full of actionable advice and concrete strategies, this book teaches listeners how to: launch a channel, create life-changing content, drive rapid view and subscriber growth, build a brand and increase engagement, improve searchability, and monetize your content and audience. Replete with case studies and information from successful YouTube creators, The YouTube Formula is perfect for any creator, entrepreneur, social media strategist, and brand manager who hopes to see real commercial results from their work on the platform.