Get NIST-y

Get NIST-y

Starting a Security-Focused MSP Without Selling on Fear

25 min · 19 de may de 2026
Portada del episodio Starting a Security-Focused MSP Without Selling on Fear

Descripción

A crowded market is not the same thing as a dead market. This week on Get NIST-y, we tackled two questions MSPs should think about before they start selling security with a PowerPoint and a scary ransomware story. We talked about whether it still makes sense to start a security-focused MSP in 2026, and what it actually means to be an M365-based MSP now that identity, governance, and security posture matter more than just managing endpoints. Get NIST-y is the podcast where we make compliance and security practical for MSPs instead of turning them into checkbox theater. What we cover: - The MSP market is crowded, but the bottom is still heavily commoditized and there is room for firms that actually do the work well - Selling on fear is a bad long-term strategy. Trust and business value beat ghost stories - A strong MSP wedge usually starts with specialization, whether that is vertical, geography, or a specific capability - Being M365-based now means managing identity, conditional access, device trust, and user behavior, not just licenses and laptops We answer: - If you were starting a security-focused MSP in 2026, would you sell direct to SMBs, partner with existing MSPs, or avoid the market entirely? - What does it actually mean to be an M365-based MSP now that the real work has moved into identity, governance, and security posture? Submit your question: https://blacksmithinfosec.com/nisty/ [https://blacksmithinfosec.com/nisty/]

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Portada del episodio Starting a Security-Focused MSP Without Selling on Fear

Starting a Security-Focused MSP Without Selling on Fear

A crowded market is not the same thing as a dead market. This week on Get NIST-y, we tackled two questions MSPs should think about before they start selling security with a PowerPoint and a scary ransomware story. We talked about whether it still makes sense to start a security-focused MSP in 2026, and what it actually means to be an M365-based MSP now that identity, governance, and security posture matter more than just managing endpoints. Get NIST-y is the podcast where we make compliance and security practical for MSPs instead of turning them into checkbox theater. What we cover: - The MSP market is crowded, but the bottom is still heavily commoditized and there is room for firms that actually do the work well - Selling on fear is a bad long-term strategy. Trust and business value beat ghost stories - A strong MSP wedge usually starts with specialization, whether that is vertical, geography, or a specific capability - Being M365-based now means managing identity, conditional access, device trust, and user behavior, not just licenses and laptops We answer: - If you were starting a security-focused MSP in 2026, would you sell direct to SMBs, partner with existing MSPs, or avoid the market entirely? - What does it actually mean to be an M365-based MSP now that the real work has moved into identity, governance, and security posture? Submit your question: https://blacksmithinfosec.com/nisty/ [https://blacksmithinfosec.com/nisty/]

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