How to Scale
In season 2, episode 7 of Frog’s How to Scale podcast, Senior Partner Mike Reid [https://www.linkedin.com/in/themikereid/] speaks with Scale-Up CEO, Sebastien Blanc [https://www.linkedin.com/in/seblanc/], about the mindset of a company builder. Sebastien is a two time Software Scale-Up CEO. He is responsible for transforming the performance of two software companies from loss-making to profitability whilst maintaining steady growth. Sebastien was the CEO of Skimlinks, a former Frog Capital [www.frogcapital.com/]portfolio company, where he achieved 100% year on year growth with strong EBITDA margin. In our conversation we discuss the three elements of company building: the operating system, capital allocation and getting the right team in place, including: * Growth and customer satisfaction - the value of normalised metrics like net promoter score * Why a revenue machine is more than a sales team and how to make it repeatable, scalable, predictable * Great companies have 2 thirds of leads inbound and the importance of a good content strategy * How outbound go to market strategies can lead to long decision cycle and too much to do by customers * Product should be a customer facing role, with customer discovery and validation * Refounding the business when it's time for transformation and when you have the right people the change takes care of itself * Dynamic capital allocation using early positive and negative signals We cover these topics and many others extensively in How to Scale [https://frogcapital.com/scale-up/], Frog’s library of Scale-Up insights, including further episodes of the podcast and Scale-Up toolkits from our Frog Operating Partners. Subscribe to our podcast or follow us on Linkedin [https://www.linkedin.com/company/frog-capital/] to ensure you never miss a new episode. We welcome all feedback, questions or topic suggestions for us to cover in future episodes, so please email us [howtoscale@frogcapital.com]. We’d love to hear from you. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.
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