Humans in Accounting
Will AI replace accountants? Miguel Centeno doesn't think so. He believes the firms that thrive won't be the ones avoiding AI—they'll be the ones learning how to use it better than everyone else. In this episode of Humans in Accounting, Alex Roman sits down with Miguel Centeno, Managing Partner at Centurion Firm and host of Beyond the Bottom Line, to discuss building an accounting firm, finding the right clients, pricing based on value, and why AI is changing the profession without replacing it. Miguel also shares how he left PwC, landed his first clients, built a niche, and the mindset that helped him grow a successful firm. If you're building an accounting firm—or wondering how AI will reshape the profession—this episode is for you. 🎯 What you'll learn • Why AI won't replace great accountants • How to leave a Big Four firm • Finding your ideal client profile • Pricing based on value instead of hours • Why niching down accelerates growth • Patience vs growth as a firm owner • Building a modern accounting practice Topics Covered • Miguel's journey from PwC • Starting Centurion Firm • Landing the first clients • Biggest early mistakes • Finding a niche • AI in accounting • Value-based pricing • Favorite food 🍴 • Advice for firm owners 🎧 South Offices Home https://southoffices.com/ [https://southoffices.com/] 🌎 Nearshore Accounting Company https://southoffices.com/nearshore-accounting-company/ [https://southoffices.com/nearshore-accounting-company/] 📞 Talk to a CPA-led nearshore team specialist https://calendly.com/alex-southoffices [https://calendly.com/alex-southoffices]
45 episodios
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