Building From Nothing: You Do Not Need a Plan, You Need Conviction. Why Playing It Safe Is Costing You More Than You Think.

Turning Your Hardest Season Into Your Biggest Asset: How a Cancer Diagnosis at 22 Sparked a Multi-Million Dollar Business

Loren Castle was diagnosed with Hodgkin's lymphoma at 22, and baking became her therapy. That therapy became Sweet Loren's, now in 35,000+ supermarkets, with Loren at the helm. In this episode, we get into how she survived cancer at 22 and the mindset shift that turned it into fuel instead of fear, the scrappy beginnings (a reused chocolate box, a toaster oven on the subway, and the Whole Foods meeting that started it all), and the hard lessons in packaging, branding, and customer feedback that came from standing in front of real customers every day. We also chat about marriage, the therapy work it took to stop taking each other's triggers personally, and what it meant to finally bring in a president to run the day-to-day, giving her marriage, parenting, and the business room to breathe. We love a story about building something from nothing, and what it costs along the way. Follow Loren: @lorenbcastle [https://www.instagram.com/lorenbcastle/?hl=en] Follow Sweet Loren's: @sweetlorens [https://www.instagram.com/sweetlorens/?hl=en]

Building From Nothing: You Do Not Need a Plan, You Need Conviction. Why Playing It Safe Is Costing You More Than You Think.

Most people wait until they have a plan. Michelle Grant didn’t. Michelle is the founder of Lively, the lingerie brand she launched in 2016 and sold in 2019, and Gorgie, the energy and wellness drink she built on TikTok before she had a can, a logo, or a name. In this conversation we talk about what it actually looks like to start before you are ready, why conviction has to come before the business plan, and how to think bigger than your comfort zone will allow. We also get into the moment Lively sold and what came after, how she got back up and started over, and why the in between is the best part of building anything. This one is for anyone sitting on an idea and waiting for the right moment. Follow Michelle Grant on Instagram [https://www.instagram.com/the_michellegrant/?hl=en]Learn more about Gorgie [https://getgorgie.com/] Follow Jordan Harper on Instagram [https://www.instagram.com/jordanharper_np/] Follow Ashley Buckler on Instagram [https://www.instagram.com/ashleybuckler_/] Follow In It podcast on Instagram [https://www.instagram.com/in.it.podcast?igsh=YTlheG1jYmY2ajk1]

Creatine, Blood Sugar Balancing & Why You Should Try Eating With Your Other Hand

If you’ve ever felt like the wellness world is just one big game of information overload — you’re not wrong. And you’re not alone. Too many supplements, too many routines, too much noise and not enough clarity on what actually moves the needle. Four experts in nutrition, supplements, movement, and skincare got together for one conversation. Here’s what they said: • Why blood sugar balancing has become oversimplified – and what actually matters • The case for creatine that has nothing to do with the gym (and everything to do with your brain) • Why you might be sleeping eight hours and still chronically under-slept • The eating hack that helps you stop before you’re stuffed – no willpower required • What “intuitive eating” gets wrong for women whose nervous systems are already maxed out • Why inflammation may have less to do with what you’re eating and more to do with how you’re living • Why skin cycling isn’t backed by research — and the four products your skin actually needs instead • Why 80% of your skin results have nothing to do with office treatments This started as an IN IT event. It was too good to keep in the room. Follow Jordan Harper on Instagram [https://www.instagram.com/jordanharper_np/] Follow Ashley Buckler on Instagram [https://www.instagram.com/ashleybuckler_/] Follow In It podcast on Instagram [https://www.instagram.com/in.it.podcast?igsh=YTlheG1jYmY2ajk1] Follow Shira Barlow on Instagram [https://www.instagram.com/shira_rd/?hl=en] Follow Liana Levi on Instagram [https://www.instagram.com/lianalevi?igsh=dGVmcWF6ZjI5MDB1] Follow Siffat Haider on Instagram [https://www.instagram.com/siffhaider?igsh=MWRhbzIwd3FzOTRleg==]

Six Years, a Wrapped Van & the Birthday Tour We’ve Been Planning for Months

Six years. Four cities. Five days. And yes, a fully wrapped van. The Barefaced Birthday Tour is finally here and we are hitting the Southeast to celebrate with you in person. Come find us — we’ll have exclusive tour-only merch, giveaways, and gifting opportunities you can only get if you show up. Come see us: RSVP here [https://form.typeform.com/to/nhRvGbEb?utm_campaign=2026-5-29+%7C+ACTIVATION+%7CBirthday+Bash+Announcement+%7C+180+day+engaged&utm_medium=sms&tw_source=attentive&tw_campaign=11143985&utm_source=attentive&externalId=yt5zY&typeform-source=l.instagram.com] Atlanta: 6/8 at Lake Pajamas, 4-6PM Greenville: 6/9 at Roan, 4-6PM Nashville: 6/11 at Stoney Clover, 4-6PMKnoxville: 6/12 at Est8te, 4-6 pm Our biggest sale of the year is live — site-wide, and it won’t happen again until Black Friday. Sign up for early access [https://barefaced.attn.tv/p/RFN/landing-page]  and get a free full-size gift with purchase that won’t be available once the sale goes public. → Sign up for early access [https://barefaced.attn.tv/p/RFN/landing-page] → RSVP here [https://form.typeform.com/to/nhRvGbEb?utm_campaign=2026-5-29+%7C+ACTIVATION+%7CBirthday+Bash+Announcement+%7C+180+day+engaged&utm_medium=sms&tw_source=attentive&tw_campaign=11143985&utm_source=attentive&externalId=yt5zY&typeform-source=l.instagram.com] → Use the Barefaced AI Skin Analysis tool [https://www.barefaced.com/pages/ai-skin-analysis?srsltid=AfmBOoriHAxvNuREYc51hs7RPdBrVqiG_XchhO_yTe9wHQeVGe9rVPiG] → Read the Oilplaning blog post [https://www.barefaced.com/blogs/blog/dermaplaning-oilplaning?srsltid=AfmBOoqSEbQ0PgDNSypPR0WGexBICJgDBFEdcbgujnDAWAlj7G4_ruYT] Follow Jordan Harper on Instagram [https://www.instagram.com/jordanharper_np/] Follow Ashley Buckler on Instagram [https://www.instagram.com/ashleybuckler_/] Follow In It podcast on Instagram [https://www.instagram.com/in.it.podcast?igsh=YTlheG1jYmY2ajk1] Shop Barefaced [https://www.barefaced.com/]

Delusional Self-Belief, Future-Proofing & Why Having Kids Makes You a Better Entrepreneur

Scott Clary has interviewed some of the most successful people on the planet. What do they all have in common? They don’t choose between ambition and a meaningful life — they’ve just figured out how to protect both. In this episode, Scott breaks down the five buckets framework, why focus will always beat hustle, what future-proofing actually means and how to start doing it today, and the one mindset shift that separates people who build big lives from everyone else — delusional self-belief. If you’ve ever felt like you have to pick between the life you’re building and the life you’re living, this one’s for you. Follow Jordan Harper on Instagram [https://www.instagram.com/jordanharper_np/] Follow Ashley Buckler on Instagram [https://www.instagram.com/ashleybuckler_/] Follow In It podcast on Instagram [https://www.instagram.com/in.it.podcast?igsh=YTlheG1jYmY2ajk1] Follow Scott Clary on Instagram  [https://www.instagram.com/scottdclary/?hl=en] Listen to Success Story Podcast [https://podcasts.apple.com/us/podcast/success-story-with-scott-d-clary/id1484783544]